Carnival Corporation’s Alaska Land Operations Stay Local To Help State’s Seafood Industry, Fisheries
Carnival 's Alaska operations are supporting the state's seafood industry through two key initiatives. Firstly, their land-based restaurants and cruise ships serve over 230,000 pounds of locally sourced seafood each summer, including salmon, halibut, and crab. Secondly, they've partnered with the Alaska Seafood Marketing Institute (ASMI) to promote sustainable fishing practices.
Holland America Line, part of Carnival , is the only cruise line with Responsible Fisheries Management (RFM) certification, serving 42 different Alaska seafood dishes. Princess Cruises offers 30 distinctive Alaskan seafood dishes. On land, both brands operate lodges and hotels featuring restaurants that showcase local seafood. This approach not only provides guests with authentic Alaskan cuisine but also supports the state's fishing industry amidst global market pressures.
Le operazioni in Alaska di Carnival supportano l'industria ittica dello stato attraverso due iniziative chiave. In primo luogo, i loro ristoranti a terra e le navi da crociera servono oltre 230.000 libbre di pesce locale ogni estate, tra cui salmone, halibut e granchio. In secondo luogo, hanno collaborato con l'Alaska Seafood Marketing Institute (ASMI) per promuovere pratiche di pesca sostenibile.
Holland America Line, parte di Carnival, è l'unica compagnia di crociere con la certificazione di Gestione Responsabile delle Pescherie (RFM), servendo 42 piatti diversi a base di pesce dell'Alaska. Princess Cruises offre 30 piatti distintivi a base di pesce alaskano. A terra, entrambi i marchi gestiscono lodge e hotel con ristoranti che presentano piatti a base di pesce locale. Questo approccio non solo offre agli ospiti una cucina alaskana autentica, ma supporta anche l'industria della pesca dello stato in un contesto di pressioni del mercato globale.
Las operaciones de Carnival en Alaska apoyan la industria pesquera del estado a través de dos iniciativas clave. En primer lugar, sus restaurantes en tierra y barcos de crucero sirven más de 230,000 libras de mariscos de origen local cada verano, incluyendo salmón, halibut y cangrejo. En segundo lugar, se han asociado con el Alaska Seafood Marketing Institute (ASMI) para promover prácticas de pesca sostenible.
Holland America Line, parte de Carnival, es la única línea de cruceros con certificación de Gestión Responsable de Pesquerías (RFM), que ofrece 42 platos diferentes de mariscos de Alaska. Princess Cruises ofrece 30 platos distintivos de mariscos alaskanos. En tierra, ambas marcas operan lodges y hoteles con restaurantes que destacan los mariscos locales. Este enfoque no solo proporciona a los huéspedes una auténtica cocina alaskana, sino que también apoya la industria pesquera del estado en medio de las presiones del mercado global.
캐나비 크루즈의 알래스카 운영은 두 가지 주요 이니셔티브를 통해 주의 해산물 산업을 지원하고 있습니다. 첫 번째로, 그들의 육상 레스토랑과 크루즈선은 매년 여름 230,000파운드 이상의 지역에서 조달한 해산물을 제공합니다. 연어, 할리벗, 게 등을 포함합니다. 두 번째로, 그들은 알래스카 해산물 마케팅 기관 (ASMI)와 협력하여 지속 가능한 어업 관행을 홍보하고 있습니다.
할란드 아메리카 라인은 캐나비의 일원이며, 유일한 책임 있는 어업 관리 (RFM) 인증을 보유한 크루즈선으로 42가지의 다양한 알래스카 해산물 요리를 제공합니다. 프린세스 크루즈는 30가지 독특한 알래스카 해산물 요리를 제공합니다. 육상에서는 두 브랜드 모두 지역 해산물을 선보이는 레스토랑을 가진 로지와 호텔을 운영하고 있습니다. 이러한 접근 방식은 손님에게 진정한 알래스카 요리를 제공할 뿐만 아니라 글로벌 시장 압박 속에서 주의 어업 산업을 지원합니다.
Les opérations de Carnival en Alaska soutiennent l'industrie des fruits de mer de l'État à travers deux initiatives clés. Premièrement, leurs restaurants terrestres et leurs navires de croisière servent plus de 230 000 livres de fruits de mer locaux chaque été, y compris du saumon, du flétan et des crabes. Deuxièmement, ils se sont associés à l'Alaska Seafood Marketing Institute (ASMI) pour promouvoir des pratiques de pêche durables.
Holland America Line, qui fait partie de Carnival, est la seule compagnie de croisière à avoir la certification de gestion responsable des pêches (RFM), proposant 42 plats de fruits de mer d'Alaska différents. Princess Cruises propose 30 plats de fruits de mer distinctifs d'Alaska. Sur terre, les deux marques exploitent des lodges et des hôtels avec des restaurants mettant en valeur des fruits de mer locaux. Cette approche offre non seulement aux clients une cuisine alaskienne authentique mais soutient également l'industrie de la pêche de l'État face aux pressions du marché mondial.
Die Alaska-Operationen von Carnival unterstützen die Meeresfrüchteindustrie des Staates durch zwei zentrale Initiativen. Erstens servieren ihre landgestützten Restaurants und Kreuzfahrtschiffe jeden Sommer über 230.000 Pfund an lokal beschafften Meeresfrüchten, einschließlich Lachs, Heilbutt und Krabben. Zweitens haben sie eine Partnerschaft mit dem Alaska Seafood Marketing Institute (ASMI) geschlossen, um nachhaltige Fischereipraktiken zu fördern.
Holland America Line, Teil von Carnival, ist die einzige Kreuzfahrtgesellschaft mit zertifiziertem verantwortlichem Fischereimanagement (RFM) und bietet 42 verschiedene alaskaische Meeresfrüchtegerichte an. Princess Cruises bietet 30 charakteristische alaskaische Meeresfrüchtereiche an. An Land betreiben beide Marken Lodges und Hotels mit Restaurants, die lokale Meeresfrüchte präsentieren. Dieser Ansatz bietet nicht nur Gästen authentische alaskaische Küche, sondern unterstützt auch die Fischereiwirtschaft des Staates unter dem Druck des globalen Marktes.
- Carnival serves over 230,000 pounds of locally sourced Alaskan seafood each summer
- Partnership with Alaska Seafood Marketing Institute (ASMI) to promote sustainable fishing
- Holland America Line is the only cruise line with Responsible Fisheries Management (RFM) certification
- Extensive offering of Alaskan seafood dishes on cruise ships and in land-based restaurants
- Global influences and pricing pressures adversely impacting the Alaskan seafood market
Insights
Carnival 's strategic approach to sourcing local Alaskan seafood demonstrates a commitment to sustainability and community support. This initiative could potentially enhance brand reputation and customer loyalty, particularly among environmentally conscious travelers. The partnership with ASMI and the implementation of educational programs for employees suggest a long-term investment in the local economy.
However, the impact on Carnival's financials may be . While serving local seafood might slightly increase costs, it's unlikely to significantly affect the bottom line. The real value lies in differentiation and marketing potential. By highlighting sustainable practices and local partnerships, Carnival could attract more eco-conscious tourists, potentially
Investors should view this as a positive brand-building exercise rather than a direct financial catalyst. It aligns with growing consumer demand for sustainable tourism, potentially strengthening Carnival's market position in Alaska cruises.
While Carnival 's initiative to support Alaska's seafood industry is commendable, its direct financial impact is likely minimal. The company's Alaska operations, although significant, represent only a fraction of its global business. The
However, this strategy could yield indirect financial benefits. By differentiating its Alaska cruises through local sourcing and sustainability certifications, Carnival may be able to command premium pricing or increase market share in this competitive segment. The partnership with ASMI and the
Investors should view this as a long-term brand investment rather than a short-term profit driver. It aligns with ESG trends, which could positively impact Carnival's valuation over time, especially if it leads to increased customer satisfaction and repeat bookings.
JUNEAU, AK / ACCESSWIRE / September 3, 2024 / Carnival Corporation & plc:
As global influences and pricing pressures continue to adversely impact the Alaskan seafood market, Carnival Corporation's land and sea operations for Holland America Line and Princess Cruises in Alaska are taking a two-pronged approach to help mitigate the downturn's effects in one of the state's primary industries.
In Alaska, most of the company's land-based restaurants, dining venues, and employee menus are stocked with fresh, locally sourced seafood. Varieties of salmon, halibut, Alaska cod, rockfish, scallops, Dungeness crab, Bairdi crab, salmon roe, and oysters are served in 20 locations throughout the state. Holland America and Princess serve more than 230,000 pounds of seafood each summer in hotels and aboard ships.
"We're committed to sourcing locally, whenever possible, offering our guests the best of Alaska's seafood," says Marc Ducharme, the company's vice president of hotel operations for Alaska and the Yukon. "Prioritizing sustainable fishing is not just the right thing to do, it's a key part of our mission to promote Alaska's amazing seafood offerings. Many of our land-based food and beverage venues have earned Marine Stewardship Council certification for sustainably sourced fish."
The second part of Carnival Corporation's effort involves a strong relationship with the Alaska Seafood Marketing Institute (ASMI), the marketing arm for the Alaska seafood industry. AMSI, fresh off a
Educating more than 200 employees through Alaska Seafood U, an online ASMI course with various training modules.
Designing and implementing menus that highlight fresh, locally caught seafood.
Showcasing wild Alaska seafood videos in guest rooms on Alaska cruise ship itineraries.
"ASMI and Carnival Corporation share a steadfast commitment to sustainability, and we are honored to continue to grow our robust partnership," said Megan Rider, ASMI's domestic marketing director. "Their dedication to showcasing Alaska's wild, abundant seafood aboard their ships is inspiring, and we are thrilled to help showcase this state's treasures to their guests."
Guest Options on Land and Sea
Holland America Line, a global cruise leader, is the only cruise line to earn the distinguished Responsible Fisheries Management (RFM) certification, the benchmark for serving only fresh, certified sustainable and traceable wild Alaska seafood on board all ships sailing the Great Land. All fish served on its six Alaska ships meets this rigorous standard. This includes 42 different Alaska seafood dishes available for dinner in the Dining Room, such as Seared Alaska Rockfish, Roasted Alaska Salmon, and Pan Fried Dover Sole.
Princess ships sailing in Alaska feature an extensive menu rotation of Alaskan seafood dishes, including 30 distinctive Alaskan seafood dishes with featured items every night in all main dining rooms. Recipes highlight only the freshest seafood ingredients with multiple varieties of Alaskan salmon, including King, Sockeye and Coho, as well as wild Alaskan cod (caught by hook and line only), halibut, rockfish, Dungeness crabs, wild spot prawns and razor clams.
Ashore, Holland America Line and Princess Cruises offer guests various options to enjoy the freshest local seafood across their extensive land operations in Alaska. Princess has five lodges in the state, each with their unique style and great options for sampling locally sourced seafood and fare with meals at:
King Salmon Restaurant at Denali Princess Wilderness Lodge featuring salmon served several ways.
Rod & Reel Restaurant at Kenai Princess Wilderness Lodge serving wild Alaskan scallops and fresh halibut.
Two Rivers Restaurant at Copper River Princess Wilderness Lodge highlighting salmon and rockfish dishes.
Holland America Line operates three hotels throughout Alaska, each with restaurants featuring Alaskan seafood, including:
Marine Stewardship Council-certified Alaskan jig-caught Rockfish, mussels, halibut, and salmon at Canyon Steakhouse and Karsten's Public House at McKinley Chalet Resort.
Cedar planked salmon at Chilkoot Dining Room at the Holland America Skagway Inn.
From pristine seas to picturesque lodges, Alaska's bounty awaits.
About Carnival Corporation & plc
Carnival Corporation & plc is the largest global cruise company, and among the largest leisure travel companies, with a portfolio of world-class cruise lines - AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises (Australia), P&O Cruises (UK), Princess Cruises, and Seabourn.
Additional information can be found on www.carnivalcorp.com, www.aida.de, www.carnival.com, www.costacruise.com, www.cunard.com, www.hollandamerica.com, www.pocruises.com.au, www.pocruises.com, www.princess.com, and www.seabourn.com.
For information on Carnival Corporation's industry-leading sustainability initiatives, visit www.carnivalsustainability.com.
Carnival Corporation Media Contacts:
Jody Venturoni, Carnival Corporation, jventuroni@carnival.com
Ellie Beuerman, LDWW, ellie@ldww.co
Contact Info:
Spokesperson: Carnival Corporation & plc
Website: https://www.3blmedia.com/profiles/carnival-corporation-plc
Email: info@3blmedia.com
SOURCE: Carnival Corporation & plc
View the original press release on accesswire.com
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