Meet “Peter Chip”: CAVA’s New Character Debuts with Complimentary Pita Chips Offer for National Pita Day on March 29
CAVA (NYSE: CAVA) has introduced a new brand character named 'Peter Chip' as part of its marketing strategy. To celebrate the character's birthday, which coincides with National Pita Day on March 29, the Mediterranean fast-casual restaurant chain will offer complimentary pita chips to all CAVA Rewards members.
The promotion will be automatically added to rewards accounts and can be redeemed in restaurants or through digital ordering on March 29 at participating locations nationwide. The company is also launching a social media campaign featuring Peter Chip across TikTok, Instagram, and other platforms.
CAVA (NYSE: CAVA) ha presentato un nuovo personaggio del marchio chiamato 'Peter Chip' come parte della sua strategia di marketing. Per celebrare il compleanno del personaggio, che coincide con la Giornata Nazionale del Pita il 29 marzo, la catena di ristoranti mediterranei fast-casual offrirà chips di pita gratuite a tutti i membri di CAVA Rewards.
La promozione sarà automaticamente aggiunta ai conti dei premi e potrà essere riscattata nei ristoranti o tramite ordinazione digitale il 29 marzo presso le sedi partecipanti in tutto il paese. L'azienda lancerà anche una campagna sui social media con Peter Chip su TikTok, Instagram e altre piattaforme.
CAVA (NYSE: CAVA) ha introducido un nuevo personaje de marca llamado 'Peter Chip' como parte de su estrategia de marketing. Para celebrar el cumpleaños del personaje, que coincide con el Día Nacional del Pita el 29 de marzo, la cadena de restaurantes mediterráneos de comida rápida ofrecerá chips de pita gratuitos a todos los miembros de CAVA Rewards.
La promoción se añadirá automáticamente a las cuentas de recompensas y podrá canjearse en los restaurantes o a través de pedidos digitales el 29 de marzo en las ubicaciones participantes a nivel nacional. La compañía también lanzará una campaña en redes sociales con Peter Chip en TikTok, Instagram y otras plataformas.
CAVA (NYSE: CAVA)는 마케팅 전략의 일환으로 'Peter Chip'이라는 새로운 브랜드 캐릭터를 소개했습니다. 캐릭터의 생일인 3월 29일의 국가 피타의 날을 기념하기 위해, 지중해 패스트 캐주얼 레스토랑 체인은 모든 CAVA Rewards 회원에게 무료 피타 칩을 제공할 것입니다.
이번 프로모션은 자동으로 보상 계정에 추가되며, 3월 29일에 참여하는 매장에서 또는 디지털 주문을 통해 사용할 수 있습니다. 회사는 또한 TikTok, Instagram 및 기타 플랫폼에서 Peter Chip을 특징으로 하는 소셜 미디어 캠페인을 시작할 예정입니다.
CAVA (NYSE: CAVA) a introduit un nouveau personnage de marque nommé 'Peter Chip' dans le cadre de sa stratégie marketing. Pour célébrer l'anniversaire du personnage, qui coïncide avec la Journée Nationale du Pita le 29 mars, la chaîne de restaurants méditerranéens fast-casual offrira des chips de pita gratuites à tous les membres de CAVA Rewards.
La promotion sera automatiquement ajoutée aux comptes de récompenses et pourra être échangée dans les restaurants ou par commande numérique le 29 mars dans les établissements participants à l'échelle nationale. L'entreprise lancera également une campagne sur les réseaux sociaux mettant en avant Peter Chip sur TikTok, Instagram et d'autres plateformes.
CAVA (NYSE: CAVA) hat einen neuen Markencharakter namens 'Peter Chip' im Rahmen seiner Marketingstrategie eingeführt. Um den Geburtstag des Charakters zu feiern, der mit dem National Pita Day am 29. März zusammenfällt, wird die mediterrane Fast-Casual-Restaurantkette kostenlose Pita-Chips an alle CAVA Rewards-Mitglieder anbieten.
Die Promotion wird automatisch den Belohnungskonten hinzugefügt und kann am 29. März in teilnehmenden Standorten landesweit in Restaurants oder über digitale Bestellungen eingelöst werden. Das Unternehmen startet auch eine Social-Media-Kampagne mit Peter Chip auf TikTok, Instagram und anderen Plattformen.
- Marketing initiative to drive customer engagement and loyalty program enrollment
- Promotion leverages National Pita Day to increase brand awareness and store traffic
- One-day promotional offer may have impact on long-term revenue
- Cost of providing free products to all rewards members could impact margins
CAVA’s new brand character, “Peter Chip,” will celebrate his birthday by treating all rewards members to an order of pita chips on March 29, National Pita Day
CAVA’s new brand character, “Peter Chip,” will celebrate his birthday by treating all rewards members to an order of pita chips on March 29, National Pita Day
Peter’s gift will be automatically added to all CAVA Rewards accounts on National Pita Day. Loyalty members can redeem the reward for an order of complimentary pita chips in restaurants or through digital ordering on March 29 only at participating locations nationwide.
"National Pita Day — aka my birthday — is coming up, and I couldn’t be more pumped!" said Peter Chip, CAVA’s resident pita chip personality. "As an Aries, I love a big celebration — and what better way to mark the occasion than by treating our loyal fans to complimentary pita chips, on me!"
Crispy on the outside while soft and chewy on the inside, CAVA’s iconic pita chips are beloved by guests. Paired with a dip, eaten on their own, or used as a fork to dig into a CAVA bowl, there is no wrong way to enjoy pita chips. Read more about CAVA's sprouted grain pita and craveable pita chips at peterchip.com.
As if this week couldn’t get any better for Peter Chip, CAVA is handing over its social media passwords so Peter can introduce himself and share all the details about his birthday celebrations! To join the fun and celebrate with Peter, follow @CAVA on TikTok, Instagram, and more. Don’t forget – Peter’s birthday treat is exclusively for loyalty members, so if you haven’t already, sign up by clicking the “Join CAVA Rewards” link at cava.com or by downloading the CAVA app. Terms and restrictions apply.
About CAVA
CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250324520237/en/
Source: CAVA Group, Inc.
FAQ
What is CAVA offering for National Pita Day 2025?
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