CAVA Debuts Mediterranean-Inspired Grilled Steak
CAVA has introduced a new menu item: Grilled Steak, which is grass-fed, pasture-raised, and seasoned with Mediterranean flavors like sun-dried tomato powder and Aleppo pepper. The Grilled Steak can be added to any custom order or enjoyed in two new curated dishes: the Steak Mezze Salad and the Steak + Feta Pita. The new item aims to offer a unique, high-quality dining experience accessible to all.
Developed over two years, the Grilled Steak is intended to meet consumer demand for a beef option with a Mediterranean twist. Positive feedback from market tests suggests it will drive repeat visits to CAVA locations nationwide.
- Introduction of Grilled Steak offering a unique Mediterranean twist.
- Grass-fed, pasture-raised quality of the steak.
- Two new curated dishes featuring Grilled Steak: Steak Mezze Salad and Steak + Feta Pita.
- Positive consumer feedback during market testing.
- Potential increase in repeat visits and consumer loyalty.
- No specific financial metrics or performance data shared.
- Lack of detailed market test data or sample size information.
- No mention of potential costs or impact on profit margins.
Company creates a new kind of steak, fired on the grill and seasoned with CAVA’s bold, distinctive Mediterranean flavors
CAVA’s Grilled Steak is grass-fed and pasture-raised, seasoned with bold Mediterranean spices like sun-dried tomato powder and smoky
“Our Grilled Steak was two years in the making and, like everything on our menu, is rooted in our Mediterranean heritage and made with unique flavors and the highest-quality ingredients,” said Ted Xenohristos, Co-Founder and Chief Concept Officer at CAVA. “We wanted to create something people can’t get anywhere else, that’s elevated, but also accessible to everyone.”
Grilled Steak can be added to any custom order, extending CAVA’s more than 17 billion possible combinations, and is featured in two new curated menu items. The Steak Mezze Salad is a light, refreshing bowl with Grilled Steak, crumbled feta, fire-roasted corn, tzatziki, red pepper hummus, pickled onions, arugula, baby spinach, garlic dressing, and Greek vinaigrette. CAVA’s new Steak + Feta Pita is the brand’s Mediterranean take on a steak and cheese sandwich and includes Grilled Steak, Crazy Feta®, feta, red pepper hummus, pickles, garlic dressing, Greek vinaigrette, and romaine.
“With Grilled Steak, our exceptional culinary team has fulfilled guests’ desire for a beef option on the menu, done the Mediterranean way,” said Brett Schulman, Co-Founder and CEO at CAVA. “We saw a great response to Grilled Steak in our market tests and expect our unique take on this beloved protein gives consumers yet another reason to visit CAVA and come back more often.”
In addition to Grilled Steak, CAVA will continue to offer its chef-curated Spicy Greens Bowl and fan-favorite Strawberry Citrus juice throughout the summer.
To learn more, follow @CAVA on our social channels, including TikTok, Instagram, Facebook, and others.
About CAVA
CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240603988532/en/
Source: CAVA Group, Inc.
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