Collective Audience Appoints Digital Marketing Executive, Sean McCormick, to Advisor Collective
Collective Audience (OTCQB:CAUD) has appointed Sean McCormick to its Advisor Collective, bringing over 20 years of experience in digital lead generation and data marketing. McCormick, previously VP of Digital and Performance Marketing at EXL and former CEO of Inbound Media Group, joins the advisory board to contribute to the company's vision of creating a global data-driven ecosystem.
McCormick's extensive background includes leadership roles at various companies, including serving as CEO of Point MTK, Covalent Media Group, and Cross-Device. His expertise spans data activation, consent-driven marketing, and AI-powered solutions. He currently serves on the boards of Databridge AI and CaseVerified.
The appointment aligns with Collective Audience's focus on leveraging data and AI in digital advertising, particularly as the industry shifts away from third-party cookies and emphasizes privacy-compliant solutions.
Collective Audience (OTCQB:CAUD) ha nominato Sean McCormick nel suo Advisor Collective, portando oltre 20 anni di esperienza nella generazione di lead digitali e nel marketing dei dati. McCormick, precedentemente VP di Marketing Digitale e Performance in EXL e ex CEO di Inbound Media Group, entra nel consiglio consultivo per contribuire alla visione dell'azienda di creare un ecosistema globale basato sui dati.
Il vasto background di McCormick include ruoli di leadership in diverse aziende, tra cui CEO di Point MTK, Covalent Media Group e Cross-Device. La sua esperienza abbraccia l'attivazione dei dati, il marketing basato sul consenso e le soluzioni alimentate dall'IA. Attualmente, ricopre cariche nei consigli di Databridge AI e CaseVerified.
La nomina è in linea con l'obiettivo di Collective Audience di sfruttare i dati e l'IA nella pubblicità digitale, in particolare mentre il settore si allontana dai cookie di terze parti e enfatizza soluzioni compliant con la privacy.
Collective Audience (OTCQB:CAUD) ha designado a Sean McCormick en su Advisor Collective, aportando más de 20 años de experiencia en generación de leads digitales y marketing de datos. McCormick, anteriormente VP de Marketing Digital y de Rendimiento en EXL y ex CEO de Inbound Media Group, se une al consejo asesor para contribuir a la visión de la empresa de crear un ecosistema global basado en datos.
El amplio historial de McCormick incluye roles de liderazgo en varias empresas, incluyendo su función como CEO de Point MTK, Covalent Media Group y Cross-Device. Su experiencia abarca la activación de datos, el marketing basado en el consentimiento y soluciones impulsadas por IA. Actualmente, forma parte de los consejos de Databridge AI y CaseVerified.
La designación se alinea con el enfoque de Collective Audience en aprovechar los datos y la IA en la publicidad digital, especialmente a medida que la industria se aleja de las cookies de terceros y enfatiza soluciones que cumplen con la privacidad.
Collective Audience (OTCQB:CAUD)는 Sean McCormick를 Advisor Collective에 임명하여 디지털 리드 생성 및 데이터 마케팅 분야에서 20년 이상의 경험을 보유하게 되었습니다. McCormick는 이전에 EXL의 디지털 및 성과 마케팅 부사장과 Inbound Media Group의 CEO로 재직했으며, 회사의 데이터 기반 글로벌 생태계를 만드는 비전에 기여하기 위해 자문 위원회에 합류합니다.
McCormick의 폭넓은 배경은 Point MTK, Covalent Media Group 및 Cross-Device의 CEO로 재직하는 등 여러 회사에서의 리더십 역할을 포함합니다. 그의 전문 분야는 데이터 활성화, 동의 기반 마케팅 및 AI 기반 솔루션에 걸쳐 있습니다. 현재 그는 Databridge AI와 CaseVerified의 이사로 활동하고 있습니다.
이 임명은 Collective Audience가 디지털 광고에서 데이터와 AI를 활용하는 데 중점을 두고 있으며, 특히 산업이 제3자 쿠키에서 벗어나고 개인 정보 보호를 준수하는 솔루션을 강조하는 경우와 일치합니다.
Collective Audience (OTCQB:CAUD) a nommé Sean McCormick dans son Advisor Collective, apportant plus de 20 ans d'expérience dans la génération de leads numériques et le marketing des données. McCormick, anciennement VP du marketing numérique et de la performance chez EXL et ancien PDG d'Inbound Media Group, rejoint le conseil consultatif pour contribuer à la vision de l'entreprise de créer un écosystème mondial basé sur les données.
Le vaste parcours de McCormick comprend des rôles de leadership dans plusieurs entreprises, y compris en tant que PDG de Point MTK, Covalent Media Group et Cross-Device. Son expertise couvre l'activation des données, le marketing basé sur le consentement et les solutions alimentées par l'IA. Il siège actuellement aux conseils d'administration de Databridge AI et CaseVerified.
Cette nomination s'inscrit dans l'objectif de Collective Audience de tirer parti des données et de l'IA dans la publicité numérique, en particulier alors que l'industrie s'éloigne des cookies tiers et met l'accent sur des solutions conformes à la vie privée.
Collective Audience (OTCQB:CAUD) hat Sean McCormick in sein Advisor Collective berufen und bringt über 20 Jahre Erfahrung in der digitalen Lead-Generierung und Datenmarketing mit. McCormick, zuvor VP für digitales Marketing und Performance bei EXL und ehemaliger CEO von Inbound Media Group, tritt dem Beratungsgremium bei, um zur Vision des Unternehmens beizutragen, ein globales datengestütztes Ökosystem zu schaffen.
McCormicks umfangreicher Hintergrund umfasst Führungspositionen in verschiedenen Unternehmen, darunter CEO von Point MTK, Covalent Media Group und Cross-Device. Seine Expertise reicht von der Datenaktivierung über zustimmungsbasiertes Marketing bis hin zu KI-gesteuerten Lösungen. Derzeit ist er in den Vorständen von Databridge AI und CaseVerified tätig.
Die Ernennung steht im Einklang mit dem Fokus von Collective Audience, Daten und KI in der digitalen Werbung zu nutzen, insbesondere da sich die Branche von Drittanbieter-Cookies entfernt und datenschutzkonforme Lösungen betont.
- Appointment of seasoned executive with 20+ years of digital marketing and data monetization experience
- Strategic addition to strengthen AI and data capabilities in preparation for industry shift from third-party cookies
- Access to valuable industry connections through McCormick's board positions at Databridge AI and CaseVerified
- None.
NEW YORK, NY / ACCESS Newswire / February 24, 2025 / Collective Audience, Inc. (OTCQB:CAUD), a leading innovator of audience-based performance advertising and media for the open web, has appointed Sean McCormick to its Advisor Collective, a community of strategic advisors who share a commitment to the transformation of the AdTech, MarTech and digital media industries for the benefit of advertisers and publishers.
Sean McCormick joins Advisor Collective
McCormick brings to the Advisor Collective more than 20 years of experience in digital lead generation, data marketing and monetization, and helping companies unlock growth opportunities by leveraging data-driven strategies.
As a seasoned executive in digital growth and data strategy, he has driven operational performance for companies across the digital marketing, SaaS, and data industries. He has been a leader in fostering innovation that helps brands optimize their data strategies and has contributed to transformative change in the worlds of advertising and data management.
"We welcome Sean to our growing community of leaders, doers, innovators, and agents of change," said Collective Audience CEO, Peter Bordes. "Sean will be a valued contributor to us realizing our vision of a global data-driven ecosystem."
"Data has become the new asset class in the marketing world," continued Bordes. "The pairing of this asset with AI-powered intelligent automation is creating the next and most significant change in the digital advertising and media industry, and this is becoming the primary driver of performance. Given Sean's deep experience across data and AI, we are fortunate to welcome him to our Advisor Collective."
McCormick's expertise is rooted in leading sales and marketing growth, building high-performing teams, and spearheading cutting-edge solutions across industries.
He previously served as VP and head of Digital and Performance Marketing at EXL, a leader in data analytics solutions. At EXL, he was instrumental in advancing how businesses approach data activation, audience creation, and performance marketing in today's competitive landscape.
McCormick previously served as CEO of Inbound Media Group, a ROI-centric digital customer acquisition agency before it was acquired by EXL in June 2022.
"I'm excited to join the exceptional group of leaders Peter has assembled in the Advisor Collective," stated McCormick. "The evolving data landscape demands greater collaboration and innovation to drive the next wave of growth across advertising and media-especially as third-party cookies fade and privacy gains importance. I look forward to providing important perspectives from my experience in data activation, consent-driven marketing, and AI-powered solutions."
McCormick is passionate about helping brands and businesses navigate their marketing challenges while unlocking the full potential of their data in a privacy-first, performance-driven way.
This includes serving as chief growth officer and advisor at REIN, an embedded insurance company that leverages proprietary IX technology and a robust network of carrier, brand and media partners to integrate insurance offerings into critical points in the customer journey. At REIN, he leads initiatives that have redefined embedded insurance offerings and data-driven performance.
McCormick commented on the future of the digital advertising industry: "Key elements of first-party data, privacy, and trust are now shaping a new era of digital advertising. To be successful in today's marketplace, brands, agencies, and publishers must prioritize data collection, activation and unification, and do so in a transparent, secure and privacy-compliant manner."
"Their success will rely on the integration of smart technology, AI-driven insights, and trusted partnerships," he continued. "Those who embrace transparency as the foundation of their strategies, like Collective Audience, I believe will thrive in this rapidly changing ecosystem."
McCormick co-founded and also currently serves as CEO of Point MTK, a performance digital marketing agency. He previously served as CEO of Covalent Media Group (acquired by Subdirect), a full-service marketing firm, specializing in helping brands grow their consumer base, as well as CEO of Cross-Device (acquired by Antevenio), a global mobile performance marketing agency.
He serves on the board of Databridge AI, a central hub linking unique datasets to major marketplaces, enabling powerful audience-building solutions and unlocking the full potential of data-driven strategies. He is also on the board of CaseVerified, the industry's first platform that delivers MVA and Mass Tort prospective cases using a proprietary algorithm that determines a consumer's authenticity based on their inbound phone number.
He holds a degree in accounting from University of Rhode Island and degree in economics from Brown University.
About Collective Audience
Collective Audience provides an innovative audience-based performance advertising and media platform for brands, agencies and publishers. The company has introduced a new open, interconnected, data driven, digital advertising and media ecosystem for the open web that eliminates many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers.
The Collective Audience platform delivers long sought-after visibility, complementary technology, and unique audience data that drives focus on performance, brand reach, traffic and transactions.
For the AdTech providers and media buyers who come onto Collective Audience's platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
To learn more, visit collectiveaudience.co.
Important Cautions Regarding Forward-Looking Statements
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," "should," "would," "plan," "predict," "potential," "seem," "seek," "future," "outlook" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. All statements, other than statements of present or historical fact included in this press release, regarding the company's future financial performance, as well as the company's strategy, future operations, estimated financial position, estimated revenues and losses, projected costs, prospects, plans and objectives of management are forward-looking statements. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of the management of Collective Audience and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and must not be relied on as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Collective Audience. Potential risks and uncertainties that could cause the actual results to differ materially from those expressed or implied by forward-looking statements include, but are not limited to, Collective Audience's ability to keep current in its SEC reporting and managing its internal controls over financial reporting; changes in domestic and foreign business, market, financial, political and legal conditions; unanticipated conditions that could adversely affect the company; the overall level of consumer demand for Collective Audience's products/services; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of Collective Audience's customers; Collective Audience's ability to implement their business strategy; the ability to successfully integrate DSL Digital and BeOp into Collective Audience's operations; changes in governmental regulation, Collective Audience's exposure to litigation claims and other loss contingencies; disruptions and other impacts to Collective Audience's business, as a result of the COVID-19 pandemic and government actions and restrictive measures implemented in response; Collective Audience's ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, Collective Audience's information systems; changes in tax laws and liabilities, legal, regulatory, political and economic risks. More information on potential factors that could affect Collective Audience's financial results is included from time to time in Collective Audience's public reports filed with the SEC. If any of these risks materialize or Collective Audience's assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. There may be additional risks that Collective Audience presently knows, or that Collective Audience currently believes are immaterial, that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect Collective Audience's expectations, plans or forecasts of future events and views as of the date of this press release. Nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. Collective Audience anticipates that subsequent events and developments will cause their assessments to change. However, while Collective Audience may elect to update these forward-looking statements at some point in the future, Collective Audience specifically disclaims any obligation to do so, except as required by law. These forward-looking statements should not be relied upon as representing Collective Audience's assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
Company Contact:
Peter Bordes, CEO
Collective Audience, Inc.
Email contact
Investor Contact:
Ron Both
CMA Investor & Media Relations
Tel (949) 432-7566
Email contact
SOURCE: Collective Audience
View the original press release on ACCESS Newswire
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