Casey’s Loyalty Program – Casey’s Rewards – Grows to Over 5 Million Members

Rhea-AI Summary

Casey’s has achieved a significant milestone, surpassing 5 million members in its Casey’s Rewards loyalty program since its launch in early 2020. This digital-first initiative allows customers to earn points on purchases, redeem them for discounts, fuel, or donations to local schools. About 50% of members shop using Rewards monthly, enhancing customer engagement. The program plays a critical role in Casey's strategic marketing, exemplified by the ongoing Summer of Freedom Sweepstakes that incentivizes participation. This success positions Casey’s as a leader in personalized marketing.

Positive

• Surpassed 5 million members in the Casey's Rewards program.
• About 50% of members engage monthly, indicating strong customer loyalty.
• Program enhances personalized marketing efforts and customer engagement.

Negative

• None.

Since launch in early 2020, Casey’s Rewards enables the leading retailer’s evolution to personalized marketing

ANKENY, Iowa--(BUSINESS WIRE)-- In early May, Casey’s, the third largest convenience retailer, surpassed 5 million members enrolled in its loyalty program, Casey’s Rewards. In just over two years since launching, the program provides millions of Casey’s guests across 16 states the ability to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts, or a donation to a local school of their choice.

Casey's Loyalty Program – Casey’s Rewards – Grows to Over 5 Million Members. (Photo: Business Wire)

“Casey’s Rewards is driving meaningful value for our guests and is a key piece to the strategic plan our company has been executing on the past two years. The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards – and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and President, Casey’s. “Thank you to our store leaders and team members who engage with our guests every day to keep Casey’s Rewards top-of-mind and build true loyalty through serving our guests.”

The loyalty program is uniquely delivered through Casey’s top-rated mobile app. In addition to earning points, guests can take advantage of program benefits like special offers and bonus points, as well as getting a free large pizza after purchasing ten.

“Casey’s Rewards is a digital-first program, which adds to its accessibility and the quality of our member data,” said Art Sebastian Vice President, Digital Experiences, Casey’s. “Our members are highly engaged – about half of our members shop using Rewards in our stores every month – providing us with information and feedback that enables us to further personalize their experience. We are leveraging our marketing technology capabilities to ensure we make every interaction with our guests as relevant as possible.”

In addition to being the easiest way to order Casey’s handmade pizza, the app gives guests access to special offers and discounts on the things they buy every day. Members earn points on every order, plus they can use their phone number to earn points in-store and at the pump.

“Our guests are at the center of everything we do. We’re always looking for ways to make shopping easier and to offer more savings to our guests. Casey’s Rewards gives them another reason to choose Casey’s. We listened to our guests and built a program with the benefits and features they told us were most important,” said Sebastian.

Casey’s Summer of Freedom of Sweepstakes, the company’s current summer marketing program, is a prime example of the convenience retailer embedding Casey’s Rewards at the heart of its marketing efforts. The summer-long sweepstakes offers Casey’s Rewards members the opportunity to win an epic summer adventure, free fuel for the summer, or one of millions of instant prizes just by using Casey’s Rewards.

About Casey’s

Casey’s is a Fortune 500 company (NASDAQ: CASY) operating over 2,400 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.

About Casey’s Rewards

Casey’s Rewards enables guests to easily earn and track points on eligible purchases, any way they shop at Casey’s – in-store, online, at the pump, or over the phone. As soon as guests earn 250 points, they can redeem them in a variety of ways, including converting points into Casey’s Cash, which can be used to pay for items inside the store, redeem points for cents off of fuel, or turn points into a donation to a local school of their choice. For more information or to sign up, visit www.caseys.com/rewards. To join the program and start earning, visit caseys.com/rewards or download the Casey’s app for iPhone and Android.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220531005108/en/

Katie Petru

media@caseys.com

Source: Casey’s General Stores

FAQ

What is the significance of Casey's Rewards surpassing 5 million members?

Surpassing 5 million members demonstrates the success and popularity of Casey's Rewards, indicating strong customer loyalty and engagement.

How does Casey's Rewards program benefit customers?

The program allows customers to earn points on purchases, which can be redeemed for discounts, Casey’s Cash, or donations to local schools.

What percentage of Casey's Rewards members shop monthly?

Approximately 50% of Casey's Rewards members shop using the program every month.

What marketing initiative is Casey's currently running?

Casey’s is running the Summer of Freedom Sweepstakes, which rewards Rewards members with chances to win prizes for using the program.

When was Casey's Rewards launched?

Casey's Rewards was launched in early 2020.