Casey’s Fuels the Chase With “Weather Women: Into the Bear’s Cage”

Rhea-AI Summary

Casey's, the third largest convenience retailer and fifth largest pizza chain in the US, announces partnership with documentary 'Weather Women: Into the Bear's Cage' by Paradeigm Films. The film follows renowned storm chasers during the 2025 storm season.

The cinéma vérité documentary features three prominent storm chasers: Jessica Moore (meteorologist and photographer), Tori Jane Ostberg (photographer and writer), and Jennifer Watson (Emmy-winning meteorologist). The film aims to showcase storm chasers as important experts who provide vital ground-level information about severe storms and tornadoes that radar cannot capture.

The documentary begins at the 2025 National Storm Chaser Summit and offers real-time, unscripted footage of storm chasing activities across Casey's Country.

Positive

• Marketing initiative enhances Casey's brand visibility in its operating regions
• Partnership demonstrates corporate social responsibility through weather safety education

Negative

• None.

ANKENY, Iowa--(BUSINESS WIRE)-- As the first day of spring and storm chasing season arrives, Casey’s, the third largest convenience retailer and fifth largest pizza chain in the United States, is partnering with “Weather Women: Into the Bear’s Cage,” a cinematic storm chasing documentary by Paradeigm Films.

Casey's Fuels the Chase With Storm Chasing Documentary: “Weather Women: Into the Bear’s Cage”

“At Casey’s, we know it’s not crazy to chase your dreams – and storms – and these amazing women are proof that when an opportunity arises, you got to chase it. We’re here to fuel the adventure of storm chasing season across Casey’s Country,” said Katie Petru, Director, PR and Communications, Casey’s.

This series, fueled by Casey’s, follows renowned storm chasers as they capture the 2025 storm season in real-time, offering viewers an unprecedented look at the power of nature. Filmed in a cinéma vérité style—raw, unscripted, and in real time—Weather Women captures the true intensity of storm chasing with no second takes.

"Storm chasers are often misunderstood—seen as thrill-seeking renegades when, in reality, they are experts in weather, often highly trained meteorologists, PhDs, and researchers doing critical, life-saving work,” said Stephen Brucher, Owner of Paradeigm Films and Director, Weather Women. “They are the eyes on the ground, relaying vital information on severe storms and tornadoes that radar alone can't capture. Their efforts may go unnoticed, but they are the unsung heroes standing between chaos and safety."

The Weather Women story begins at the 2025 National Storm Chaser Summit, and follows the stories of Jessica Moore, meteorologist, travel writer, and professional photographer; Tori Jane Ostberg, photographer and writer; and Emmy-winning broadcaster, meteorologist Jennifer Watson.

To learn more and get branded gear, visit www.weatherwomen.com.

About Casey’s

Casey’s is a Fortune 500 company (Nasdaq: CASY) operating approximately 2,900 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel and friendly service at its locations. Guests can enjoy pizza, donuts, other assorted bakery items, and a wide selection of beverages and snacks. Learn more and order online at www.caseys.com, or in the mobile app.

About Paradeigm Films

Paradeigm Films is an independent production agency based in Kansas City, Mo., specializing in cinematic storytelling for brands. Their mission is to uncover and craft authentic narratives that leave a lasting impact, whether in high-end brand films, unscripted documentaries, or immersive content experiences. Learn more at www.paradeigm.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250320657987/en/

Media contact:

media@caseys.com

Source: Casey’s General Stores

FAQ

What is Casey's new documentary partnership about storm chasers in 2025?

Casey's is partnering with 'Weather Women: Into the Bear's Cage', a documentary following three female storm chasers during the 2025 storm season, filmed in real-time cinéma vérité style.

Who are the featured storm chasers in Casey's Weather Women documentary?

The documentary features Jessica Moore (meteorologist/photographer), Tori Jane Ostberg (photographer/writer), and Jennifer Watson (Emmy-winning meteorologist).

How does Casey's Weather Women documentary contribute to storm safety?

The storm chasers provide important ground-level information about severe storms and tornadoes that radar alone cannot capture, contributing to public safety.

Where can viewers find Casey's Weather Women documentary merchandise?

Branded gear and more information about the documentary can be found at www.weatherwomen.com.