Hi, I’m Darn-ell! An AI-Powered Chatbot, Here to Roast Guests and Spill the Beans About Casey’s New Darn Good Coffee
Casey's (NASDAQ: CASY) has launched an innovative marketing campaign featuring 'Darn-ell', an AI-powered chatbot designed to promote their new Darn Good Coffee line. The interactive campaign allows users to receive personalized coffee recommendations and playful roasts through the website www.darngoodroast.com.
The promotion includes a chance to win free coffee for a year, with daily redemption codes being randomly distributed. The new coffee line features various roasts and caffeine levels, available in both hot and iced formats, with beans being freshly ground and brewed.
According to Tom Brennan, Casey's Chief Merchandising Officer, this AI-powered initiative combines technology with their commitment to quality coffee, aiming to redefine the coffee experience at Casey's.
Casey's (NASDAQ: CASY) ha lanciato una campagna di marketing innovativa che presenta 'Darn-ell', un chatbot alimentato da intelligenza artificiale progettato per promuovere la loro nuova linea di Darn Good Coffee. La campagna interattiva consente agli utenti di ricevere raccomandazioni personalizzate sul caffè e battute giocose tramite il sito web www.darngoodroast.com.
La promozione include la possibilità di vincere caffè gratuito per un anno, con codici di riscatto giornalieri distribuiti casualmente. La nuova linea di caffè presenta diverse tostature e livelli di caffeina, disponibili sia in formato caldo che ghiacciato, con chicchi freschi macinati e preparati.
Secondo Tom Brennan, Chief Merchandising Officer di Casey's, questa iniziativa alimentata da intelligenza artificiale combina tecnologia con il loro impegno per il caffè di qualità, con l'obiettivo di ridefinire l'esperienza del caffè da Casey's.
Casey's (NASDAQ: CASY) ha lanzado una campaña de marketing innovadora que presenta a 'Darn-ell', un chatbot impulsado por inteligencia artificial diseñado para promover su nueva línea de Darn Good Coffee. La campaña interactiva permite a los usuarios recibir recomendaciones personalizadas de café y bromas divertidas a través del sitio web www.darngoodroast.com.
La promoción incluye la oportunidad de ganar café gratis durante un año, con códigos de canje diarios distribuidos al azar. La nueva línea de café presenta varias tuestes y niveles de cafeína, disponibles tanto en formatos caliente como frío, con granos recién molidos y preparados.
Según Tom Brennan, Director de Merchandising de Casey's, esta iniciativa impulsada por inteligencia artificial combina tecnología con su compromiso con el café de calidad, con el objetivo de redefinir la experiencia del café en Casey's.
Casey's (NASDAQ: CASY)는 'Darn-ell'이라는 AI 기반 챗봇을 특징으로 하는 혁신적인 마케팅 캠페인을 시작했습니다. 이 챗봇은 그들의 새로운 Darn Good Coffee 라인을 홍보하기 위해 설계되었습니다. 인터랙티브한 캠페인을 통해 사용자는 웹사이트 www.darngoodroast.com을 통해 개인화된 커피 추천과 유머러스한 농담을 받을 수 있습니다.
프로모션에는 1년 동안 무료 커피를 받을 수 있는 기회가 포함되어 있으며, 매일 무작위로 배포되는 교환 코드가 제공됩니다. 새로운 커피 라인은 다양한 로스트와 카페인 수준을 특징으로 하며, 뜨겁고 차가운 형식 모두에서 제공되며, 신선하게 갈아진 원두로 만들어집니다.
Tom Brennan, Casey's의 Chief Merchandising Officer에 따르면, 이 AI 기반 이니셔티브는 기술과 품질 좋은 커피에 대한 그들의 헌신을 결합하여 Casey's에서의 커피 경험을 재정의하는 것을 목표로 하고 있습니다.
Casey's (NASDAQ: CASY) a lancé une campagne de marketing innovante mettant en vedette 'Darn-ell', un chatbot alimenté par l'IA conçu pour promouvoir leur nouvelle ligne de Darn Good Coffee. La campagne interactive permet aux utilisateurs de recevoir des recommandations de café personnalisées et des blagues amusantes via le site www.darngoodroast.com.
La promotion inclut une chance de gagner du café gratuit pendant un an, avec des codes de remboursement distribués aléatoirement chaque jour. La nouvelle ligne de café propose diverses torréfactions et niveaux de caféine, disponibles à la fois en format chaud et glacé, avec des grains fraîchement moulus et infusés.
Selon Tom Brennan, Directeur Commercial de Casey's, cette initiative alimentée par l'IA combine technologie et engagement envers le café de qualité, visant à redéfinir l'expérience café chez Casey's.
Casey's (NASDAQ: CASY) hat eine innovative Marketingkampagne gestartet, die 'Darn-ell', einen KI-gesteuerten Chatbot, präsentiert, der dazu dient, ihre neue Darn Good Coffee-Linie zu bewerben. Die interaktive Kampagne ermöglicht es den Nutzern, über die Website www.darngoodroast.com personalisierte Kaffeempfehlungen und humorvolle Sprüche zu erhalten.
Die Promotion umfasst die Chance, ein Jahr lang kostenlosen Kaffee zu gewinnen, wobei täglich zufällig verteilte Einlösecodes zur Verfügung stehen. Die neue Kaffeelinie bietet verschiedene Röstungen und Koffeingehalt, die sowohl heiß als auch kalt erhältlich sind, mit frisch gemahlenen und gebrühten Bohnen.
Laut Tom Brennan, Chief Merchandising Officer von Casey's, kombiniert diese KI-gesteuerte Initiative Technologie mit ihrem Engagement für qualitativ hochwertigen Kaffee und hat das Ziel, das Kaffeeerlebnis bei Casey's neu zu definieren.
- New product line launch expanding coffee offerings
- Interactive marketing campaign potentially driving customer engagement
- No-cost promotion strategy through digital platform
- Marketing costs associated with AI platform development
- Promotional giveaway expenses impacting margins
Interact with me for a chance to win free coffee for a year
In honor of Casey’s (NASDAQ: CASY) all-new Darn Good Coffee, I’ll be using my generative AI capabilities to serve up personalized, playful roasts and coffee recommendations to help guests have some fun and learn all about Casey’s delicious coffee blends. And guess what? You could even win free Darn Good Coffee for a whole year* by roasting your favorites with me.
So, this is how you brew it: Find me at www.darngoodroast.com for some quality roasts – and I mean the coffee kind, along with a few jabs that will keep you laughing! Whether it’s for your favorite coworker, a friend, or even your boss, I’m here to brew the perfect roast with a touch of Midwestern niceness. This is Casey’s Country after all.
I won’t spill all the beans, but here’s a taste of what I’ve got brewing:
- “Your friend is so late, even the coffee’s gone cold! They could use a jolt from Casey’s French Roast to wake up and realize that ‘fashionably late’ is just code for ‘perpetually unprepared.’ At this rate, they might as well set their watch to ‘whenever.’”
- “Your colleague has more energy than a squirrel on a sugar high, but let’s be real – they're like Casey’s Light Roast: bright and perky, but still leaves you wondering if you should've gone with something stronger. Keep it up, buddy, but don’t burnout before lunch!”
But wait, there’s more! You see, much like Casey’s, I’m all about unexpected surprises. So, get ready because I’ll be randomly tossing out redemption codes for FREE coffee daily, so you can try a taste of those high-quality beans that are freshly ground and brewed straight into the cup. Just think of all the caffeine-fueled conversations ahead.
Tom Brennan, Casey’s Chief Merchandising Officer, wanted to share some kind words about me: “We are thrilled to introduce ‘Darn-ell’ to our fans and guests, our innovative AI-powered coffee connoisseur, who’s here to help you roast with the best – Casey’s Darn Good coffee. By combining this technology with our passion for exceptional coffee, we’re continuing to redefine what it means to enjoy a cup at Casey’s – one delightful roast at a time.”
Curious what blend I’ll roast you with? Learn more about Casey’s all-new Darn Good Coffee and me, Darn-ell, by visiting www.darngoodroast.com.
Casey’s new Darn Good Coffee is available in both hot and iced, and with a variety of roasts and caffeine levels, there’s something to satisfy everyone’s taste buds. Stay caffeinated, friends!
*Terms and Conditions apply: Randomly selected, no purchase necessary, no geographic restrictions, and participants must be 18 years or older.
About Casey’s
Casey’s is a Fortune 500 company (Nasdaq: CASY) operating approximately 2,900 convenience stores. Founded more than 50 years ago, the company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in
CASY-FOOD
View source version on businesswire.com: https://www.businesswire.com/news/home/20250306959779/en/
Source: Casey’s General Stores
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