CarGurus Teams With NFL Legend Drew Brees for “Keys to Success” Campaign
CarGurus (Nasdaq: CARG), the leading digital auto platform, has launched the 'Keys to Success' campaign featuring NFL legend Drew Brees. The campaign aims to boost driver confidence during the car buying and selling process. Brees, known for his performance under pressure, will coach drivers on feeling prepared and assured of getting the best deals.
A recent CarGurus study revealed that 39% of shoppers are unsure about fair pricing, 37% feel rushed to decide, and 36% experience stress from such a significant purchase. Additionally, 61% find price negotiation intimidating, while 50% worry about maximizing returns when selling or trading in a car.
The campaign will be featured across various digital platforms, including Instagram, TikTok, Facebook, and YouTube.
CarGurus (Nasdaq: CARG), la principale piattaforma digitale per auto, ha lanciato la campagna 'Keys to Success' con la leggenda della NFL Drew Brees. La campagna mira a rafforzare la fiducia dei conducenti durante il processo di acquisto e vendita di auto. Brees, noto per le sue performance sotto pressione, guiderà gli automobilisti su come sentirsi preparati e sicuri di ottenere le migliori offerte.
Un recente studio di CarGurus ha rivelato che 39% degli acquirenti non sono sicuri dei prezzi equi, 37% si sentono sotto pressione per decidere e 36% provano stress per un acquisto così significativo. Inoltre, 61% trovano la negoziazione del prezzo intimidatoria, mentre 50% temono di massimizzare i ritorni quando vendono o scambiano un'auto.
La campagna sarà visibile su varie piattaforme digitali, inclusi Instagram, TikTok, Facebook e YouTube.
CarGurus (Nasdaq: CARG), la principal plataforma digital de automóviles, ha lanzado la campaña 'Keys to Success' con la leyenda de la NFL Drew Brees. La campaña busca aumentar la confianza de los conductores durante el proceso de compra y venta de automóviles. Brees, conocido por su desempeño bajo presión, aconsejará a los conductores sobre cómo sentirse preparados y seguros de obtener las mejores ofertas.
Un reciente estudio de CarGurus reveló que 39% de los compradores no están seguros sobre los precios justos, 37% se sienten apresurados para decidir y 36% experimentan estrés por una compra tan significativa. Además, 61% encuentran la negociación de precios intimidante, mientras que 50% se preocupan por maximizar los retornos al vender o intercambiar un automóvil.
La campaña se mostrará en varias plataformas digitales, incluidas Instagram, TikTok, Facebook y YouTube.
CarGurus (Nasdaq: CARG)는 디지털 자동차 플랫폼의 선두주자로, NFL 전설 Drew Brees가 참여하는 'Keys to Success' 캠페인을 시작했습니다. 이 캠페인은 차량 구매 및 판매 과정에서 운전자의 자신감을 높이는 것을 목표로 하고 있습니다. 압박 속에서도 뛰어난 성과를 보여준 Brees는 운전자가 최상의 거래를 얻기 위해 준비되고 확신을 가질 수 있도록 코칭할 것입니다.
최근 CarGurus의 조사에 따르면, 39%의 쇼핑객이 공정한 가격에 대해 확신이 없고, 37%는 결정을 내리는 데 압박감을 느끼며, 36%는 큰 구매로 인해 스트레스를 경험한다고 합니다. 또한, 61%는 가격 협상이 위협적이라고 느끼고, 50%는 자동차를 판매하거나 교환할 때 수익을 극대화하는 것에 대해 걱정합니다.
이 캠페인은 Instagram, TikTok, Facebook 및 YouTube를 포함한 다양한 디지털 플랫폼에서 진행될 예정입니다.
CarGurus (Nasdaq: CARG), la principale plateforme numérique automobile, a lancé la campagne 'Keys to Success' avec la légende de la NFL Drew Brees. Cette campagne vise à renforcer la confiance des conducteurs lors du processus d'achat et de vente de voitures. Brees, connu pour sa performance sous pression, conseillera les conducteurs sur la façon de se sentir préparés et assurés d'obtenir les meilleures offres.
Une récente étude de CarGurus a révélé que 39% des acheteurs ne sont pas sûrs des prix équitables, 37% se sentent pressés de décider, et 36% éprouvent du stress à cause d'un achat aussi important. De plus, 61% trouvent la négociation des prix intimidante, tandis que 50% s'inquiètent de maximiser les retours lors de la vente ou de l'échange d'une voiture.
La campagne sera présentée sur diverses plateformes numériques, y compris Instagram, TikTok, Facebook et YouTube.
CarGurus (Nasdaq: CARG), die führende digitale Auto-Plattform, hat die Kampagne 'Keys to Success' mit der NFL-Legende Drew Brees gestartet. Ziel der Kampagne ist es, das Vertrauen der Fahrer während des Kauf- und Verkaufsprozesses von Autos zu stärken. Brees, bekannt für seine Leistung unter Druck, wird den Fahrern helfen, sich vorbereitet und sicher zu fühlen, die besten Angebote zu erhalten.
Eine aktuelle Studie von CarGurus zeigte, dass 39% der Käufer sich über faire Preise unsicher sind, 37% sich gedrängt fühlen zu entscheiden, und 36% Stress aufgrund eines so bedeutenden Kaufs erfahren. Zudem empfinden 61% die Preisverhandlung als einschüchternd, während 50% sich Sorgen darüber machen, beim Verkauf oder Tausch eines Autos den besten Ertrag zu erzielen.
Die Kampagne wird auf verschiedenen digitalen Plattformen zu sehen sein, einschließlich Instagram, TikTok, Facebook und YouTube.
- Partnership with high-profile NFL legend Drew Brees for marketing campaign
- CarGurus is the No. 1 visited digital auto platform for shopping, buying, and selling vehicles
- Launch of 'Keys to Success' campaign to address consumer concerns in car buying/selling process
- Study reveals significant consumer anxiety and lack of confidence in car buying process
Known for his confidence and ability to deliver under pressure, the former NFL quarterback and auto enthusiast is coaching today’s drivers in new digital campaign
BOSTON, Oct. 15, 2024 (GLOBE NEWSWIRE) -- CarGurus (Nasdaq: CARG), the No. 1 visited digital auto platform for shopping, buying, and selling new and used vehicles1, today launched a new campaign with NFL legend Drew Brees focused on helping today’s drivers feel even more confident and prepared during the car buying and selling process. The “Keys to Success” campaign taps Brees—who is known for his ability to deliver under pressure both on and off the field—to empower all drivers in getting “game day-ready” to feel assured they’re getting the best deal and are in control through the car buying and selling process.
“CarGurus helps today’s shoppers get ready for their big moment by providing access to thorough vehicle information, the most extensive deal ratings, and the most new and used cars so you know you’re getting the best deal possible,” explained Brees. “So much of performing at a high level is about focusing on the process and having the tools that instill confidence so that by the time you step on the field—or into the dealership—you’re ready to make things happen.”
As one of the largest financial commitments today’s consumer can make, purchasing a car can be daunting for many. According to a recent CarGurus study2, many game-time decisions can erode a shopper’s confidence:
- The top three factors that can cause someone to second-guess their car purchase are 1) Not being sure what makes for a fair price (
39% ); 2) Feeling rushed to make a decision (37% ); and 3) The general stress of making such a big purchase/commitment (36% ). - Nearly two-thirds (
61% ) of buyers said that negotiating a price is one of the most intimidating aspects of buying a car. - Mirroring the trend seen for car buying,
50% of respondents said the most intimidating aspect of selling or trading in a car was getting the most money.
“Known for his rigorous mental and physical preparation during his professional football career, Drew’s winning combination of steady confidence and rigorous research both on and off the field makes him the perfect confidence coach for today’s drivers, and a natural partner for CarGurus,” said Dafna Sarnoff, CarGurus Chief Marketing Officer. “Car shoppers can identify with Drew's mindset of gathering the best information and tools available to feel confident that they are getting the best deals for their unique individual needs.”
The “Keys to Success” campaign will be featured on Instagram, TikTok, Facebook, YouTube, and other digital video placements. See here to learn more about the campaign.
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is a multinational, online automotive platform for buying and selling vehicles that is building upon its industry-leading listings marketplace with both digital retail solutions and the CarOffer online wholesale platform. The CarGurus platform gives consumers the confidence to purchase and/or sell a vehicle either online or in-person, and it gives dealerships the power to accurately price, effectively market, instantly acquire and quickly sell vehicles, all with a nationwide reach. The company uses proprietary technology, search algorithms and data analytics to bring trust, transparency, and competitive pricing to the automotive shopping experience. CarGurus is the most visited automotive shopping site in the U.S.1
CarGurus also operates online marketplaces under the CarGurus brand in Canada and the United Kingdom. In the United States and the United Kingdom, CarGurus also operates the Autolist and PistonHeads online marketplaces, respectively, as independent brands.
To learn more about CarGurus, visit www.cargurus.com, and for more information about CarOffer, visit www.caroffer.com.
CarGurus® is a registered trademark of CarGurus, Inc., and CarOffer® is a registered trademark of CarOffer, LLC. All other product names, trademarks and registered trademarks are the property of their respective owners.
1 Similarweb: Traffic Insights (Cars.com, Autotrader.com, TrueCar.com), Q2 2024, U.S.
2Methodology: July 2024 survey of 1,501 U.S. licensed residents, 18+
Media Contact:
Maggie Meluzio
Director, Public Relations & External Communications
pr@cargurus.com
Investor Contact:
Kirndeep Singh
Vice President, Investor Relations
investors@cargurus.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9cd48575-34a4-44b2-90ed-3b28fd021eed
FAQ
What is CarGurus' 'Keys to Success' campaign with Drew Brees about?
What are the main concerns of car shoppers according to CarGurus' study?
Where will CarGurus' 'Keys to Success' campaign be featured?
What is CarGurus' stock symbol?
