Responding to Urgent Community Need, Siyeh Communications Is First Tribally Owned Broadband Provider To Deploy Bark To Help Protect Children From Social Media Harm
- Bark social media monitoring has successfully prevented a potential youth suicide, showcasing its effectiveness in ensuring the well-being of young people.
- Siyeh Communications met 50% of their signup goal for Bark in just 30 days, indicating strong demand for the service.
- Siyeh Communications is conducting a $33.2 million network upgrade to bring fiber to every home and business in the Blackfeet Nation community.
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Families of Montana’s Blackfeet Nation, whose children face disproportionately high rates of depression and suicide, sign up for Bark social media monitoring after Siyeh Communications deployed it as the inaugural managed service for their community
Over 35 percent of tweens and 64 percent of teens were involved in a self-harm or suicidal situation in
SiyCom kicked off a
As a fully integrated managed service on the Calix broadband platform, Bark monitors over 30 apps and social media platforms via AI-enabled algorithms to alert adults to red flags such as bullying, depression, violence, self-harm, and predators. Whether kids are at home or on the go, Bark empowers families to take swift action without infringing on their children’s privacy.
“We aim to ensure that all families across the Blackfeet Nation can access this critical tool,” said Brian DeMarco, general manager at Siyeh Communications. “We know that raising kids in this digital age is challenging. Cyberbullying and self-harm are crises that touch every community. We wanted to do more to protect our children and give parents greater peace of mind. That’s why we prioritized Bark ahead of other managed services. The impact cannot be overstated. We had a back-to-school night recently, and a woman in our community shared that her brother received a Bark alert that his son was having suicidal thoughts. They got him the help he needed and, fortunately, they had a good outcome.”
Brian is an original member of the Calix Tribal Advisory Board. This initiative ensures tribal communities’ requirements are reflected in the Calix innovation roadmap. Calix partners with over 60 percent of tribal BSPs in
“Putting children’s online safety first, as Brian and his team have done, shows how much SiyCom truly cares about the well-being of their community,” said Matt Collins, chief commercial operations officer at Calix. “Researching and mastering new technology is a challenge for any busy parent. As a technically astute community partner, SiyCom is demystifying new technology and making it easier for parents to adopt. By making Bark widely available to everyone, SiyCom is creating a safer, healthier Blackfeet Nation community. We are honored to see them embrace the Calix broadband platform and intentionally choose to deliver Bark as their first managed service. SiyCom is leading the way to improve lives and make a positive impact.”
SiyCom leveraged the Smart Start for Managed Services program—available to all Calix-partnered BSPs—to accelerate their Bark launch. A dedicated Calix customer success specialist collaborated with SiyCom to create a winning launch playbook designed to align every business function behind the new offering. The SiyCom team also used pre-made, customizable creative assets from the Calix Market Activation program to develop a dedicated Bark web page and launch materials in mere days.
Attend Calix ConneXions 2023 to hear more about how Siyeh Communications went to market with Bark in just three weeks. Download the full agenda and register today.
About Calix
Calix, Inc. (NYSE: CALX)—Broadband service providers of all sizes leverage the Calix platform and teams to simplify their business and excite their subscribers to grow the value of their business and their communities for generations. The democratizing power of the platform and portfolio of managed services enables them to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.
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