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Calix Networks (CALX) provides essential cloud platforms and managed services that enable communication service providers to optimize network performance. This dedicated news hub offers investors and industry professionals centralized access to official company announcements and strategic developments.
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Calix, Inc. (NYSE: CALX) announced that Norvado won the 2021 Innovations in Marketing award for its creative, data-driven marketing campaigns. Norvado achieved a remarkable 99% adoption of its Apex Managed Wi-Fi service and 80% growth in managed Wi-Fi subscribers over 12 months. The company increased its profit margins 400%, utilizing the Calix Marketing Cloud for insights to enhance service offerings. The proactive strategies led to a 30% reduction in support costs while successfully migrating nearly 200 subscribers from outdated systems in under 30 days.
Calix, Inc. (NYSE: CALX) launched the Broadband Marketing Academy at the ConneXions conference in Las Vegas. This initiative aims to provide broadband service providers (BSPs) with training and resources to enhance their marketing capabilities and improve ROI. The free online academy covers various topics, including email and digital marketing, and offers certification options. Designed in collaboration with industry experts, it aims to streamline marketing processes and help BSPs compete more effectively against larger entities, ultimately driving subscriber growth and reducing churn.
Calix has unveiled the Calix Marketing Cloud Professional Edition at the ConneXions conference in Las Vegas, enhancing broadband service providers' marketing capabilities. This platform integrates demographic data from 122 million U.S. households, allowing for targeted subscriber acquisition and planning for network buildouts. The tool supports campaigns to drive average revenue per user (ARPU) by combining behavioral insights with demographic data. This launch is positioned as a significant evolution in the Revenue EDGE platform.
Calix announced a new integration with HubSpot, enhancing its Calix Marketing Cloud to support omnichannel marketing for broadband service providers (BSPs). This integration, revealed at the ConneXions conference in Las Vegas, allows marketers to leverage HubSpot's tools for targeted campaigns, improving subscriber engagement and marketing return on investment (ROI). The Marketing Cloud already integrates with Mailchimp and Facebook, and aims to simplify marketing processes and grow revenues through data-driven insights.
Calix, Inc. (NYSE: CALX) has unveiled its new GigaSpire BLAST Wi-Fi 6E systems, enhancing the Revenue EDGE platform for broadband service providers. These systems enable significant improvements in speed, efficiency, and flexibility, allowing providers to support high-bandwidth applications in various environments. The GigaSpire BLAST offerings include systems capable of withstanding harsh outdoor conditions, catering to residential and small business needs. This innovation positions Calix to better serve its customers and maintain a competitive edge in the rapidly evolving broadband market.
Calix introduces the Revenue EDGE Small Business Solution to empower broadband service providers (BSPs) in serving small businesses. Launched at the ConneXions conference in Las Vegas, this solution builds on over a decade of innovation in the Intelligent Access EDGE and Revenue EDGE platforms. Key features include GigaSpire® BLAST systems for enhanced connectivity and security, along with the SmallBizIQ EDGE Suite for tailored business needs. The offering supports primary, staff, and customer networks, ensuring essential services for small businesses.
Calix, Inc. (NYSE: CALX) has launched Revenue EDGE Wi-Fi On the Go at the ConneXions conference in Las Vegas. This new solution enables broadband service providers to enhance community connectivity and create additional revenue streams. Subscribers can enjoy seamless access through secure Wi-Fi roaming and single sign-on, facilitating mobile-like services without cellular network limitations. Furthermore, this technology supports first responders and public institutions by providing critical communications and affordable internet access under the FCC's E-Rate program.
Calix has launched a comprehensive end-to-end solution strategy that integrates its Intelligent Access EDGE and Revenue EDGE offerings. This innovative system aims to enhance operational efficiency for broadband service providers (BSPs) while also improving subscriber experiences. Key features include automated marketing upsell opportunities, increased network operations efficiency, and enhanced customer support visibility. By leveraging the Calix Cloud's predictive analytics, BSPs can optimize their investments and foster business transformation.
Calix, Inc. (NYSE: CALX) announced that its partner, MidSouth Fiber Internet, experienced a remarkable 248% growth in the adoption of the CommandIQ app since January 2021. This achievement is bolstered by the implementation of Calix's Intelligent Access EDGE and Revenue EDGE solutions, allowing for fiber internet service of up to 1 Gigabit. Notably, MidSouth Fiber's mobile app had a 70% adoption rate among managed Wi-Fi subscribers in its first year, reducing support calls and operating expenses while enhancing the overall subscriber experience.
