Famous Footwear Partners with Caitlin McHugh Stamos for Fall Fashion Campaign

Rhea-AI Summary

Caleres (NYSE: CAL) announced a collaboration with actress and lifestyle influencer Caitlin McHugh Stamos for the Famous Footwear 2022 fall campaign. The partnership highlights the brand's commitment to offering fashionable footwear options that adapt to consumers' lifestyles. Stamos will showcase various styles across digital platforms, including Instagram and TikTok, promoting fall trends. The campaign aims to resonate with consumers seeking versatile shoes that transition from day to night, emphasizing Famous Footwear's extensive selection of popular brands.

Positive

• Collaboration with Caitlin McHugh Stamos enhances brand visibility and appeal.
• Campaign promotes a range of popular footwear styles, attracting diverse consumers.
• Engagement via social media platforms like Instagram and TikTok for increased outreach.

Negative

• Dependence on influencer marketing may not guarantee a significant sales boost.
• -

ST. LOUIS--(BUSINESS WIRE)-- Famous Footwear, one of the Caleres (NYSE: CAL) brands, is partnering with actress, model, podcaster and lifestyle influencer Caitlin McHugh Stamos for its 2022 fall campaign.

Famous Footwear Partners with Caitlin McHugh Stamos for Fall Fashion Campaign (Photo: Business Wire)

The partnership with Stamos celebrates Famous Footwear as the shopping destination for all the best brands and must-have shoes for fall. The campaign features Stamos showcasing styles from the leading fall fashion trends and how she is styling each one. From western boots, block heels, lug soles to classic dress heels and the classic white court sneaker, Stamos shares how these versatile styles fit her life.

In addition to being a successful author and actress, Stamos has established her own business and podcast, and is a leader for organizations rooted in advocating for women. Through her podcast, “How Can I Help,” Stamos identifies nonprofits, businesses and individuals who are making a positive impact in the world and works to further their causes.

“Famous Footwear always has so many name-brand and on-trend options for my lifestyle,” said McHugh Stamos. “I’m always on the go and have found Famous to be an amazing resource for fashionable and versatile shoes that take me from day to night.”

“Our consumer wants adaptable styles that can easily transition between dress and casual for a variety of outfits,” said Holly Campbell, senior vice president, marketing. “Caitlin’s style and authenticity mirror our consumers and make her the perfect person to share that she can find the right trends, the right styles and the best brands at Famous Footwear.”

The campaign will run across all digital channels for Famous Footwear. Customers can shop her looks on Instagram and TikTok, where all her styling tips will be shared, as well as a chance to win her five featured must-have fall footwear trends.

Famous Footwear will continue to partner with fashion content creators to connect with consumers in a relatable way. This is part of a larger campaign initiative for Famous Footwear that celebrates creativity and individuality.

About Famous Footwear

Famous Footwear was founded on one simple idea: everyone deserves to feel the joy that comes from a new pair of shoes. And today, with nearly 900 stores across the US and Canada, and online at famousfootwear.com and famousfootwear.ca, Famous Footwear is the local family footwear shop, where you’ll always find the right shoes from everyone’s favorite brands, including Nike, Hey Dude, Converse, Birkenstock, Steve Madden, LifeStride, Naturalizer, Dr. Martens, and many more. Famous Footwear – helping individuals, families and communities step into their own unique joy.

About Caleres

Caleres (NYSE: CAL) is a diverse portfolio of global footwear brands that include Famous Footwear, Naturalizer, Sam Edelman, Allen Edmonds, Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride, Blowfish Malibu, Bzees, Circus by Sam Edelman and Ryka. Our products are available virtually everywhere - in the nearly 1,000 retail stores we operate, in hundreds of major department and specialty stores, on our branded e-commerce sites, and on many additional third-party retail websites. Combined, these brands make Caleres a company with both a legacy and a mission. Our legacy is our more than 140 years of craftsmanship and our passion for fit, while our mission is to continue to inspire people to feel great… feet first. Visit caleres.com to learn more about us.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221010005481/en/

Holly Campbell

hcampbell@caleres.com

Source: Caleres

FAQ

What is the purpose of the Caleres and Caitlin McHugh Stamos partnership?

The partnership aims to promote the Famous Footwear 2022 fall campaign, highlighting fashionable and versatile footwear.

How will Caitlin McHugh Stamos be featured in the Famous Footwear campaign?

Stamos will showcase various footwear styles across digital channels, including Instagram and TikTok, sharing styling tips.

What are the main footwear trends promoted in the Famous Footwear campaign?

The campaign features styles like western boots, block heels, and classic white court sneakers.

When will the Famous Footwear fall campaign run?

The campaign will run across all digital channels for Famous Footwear.

What brands are included in the Famous Footwear selection?

Famous Footwear offers brands like Nike, Converse, Steve Madden, and Dr. Martens.