Byrna Technologies Announces Preliminary Fiscal First Quarter 2025 Record Revenue of $26.2 Million
Byrna Technologies (NASDAQ: BYRN) reported preliminary Q1 2025 revenue of $26.2 million, marking a 57% increase from $16.7 million in Q1 2024. The growth was driven by successful marketing strategies and increased production at their Fort Wayne, Indiana facility.
E-commerce channels grew by $6.7 million, representing 74% of total quarterly sales. The company achieved record launcher production of 68,916 units, up 26% from Q4 2024 and 219% year-over-year. Dealer sales showed strong performance with a $1.9 million year-over-year increase.
Q1 sales decreased only 6% sequentially from their traditionally strongest quarter. The company's growth strategy includes partnerships with celebrity influencers, expanding retail presence through Sportsman's Warehouse, and launching the Compact Launcher. Byrna is also moving most of its supply chain to the United States in 2025.
Byrna Technologies (NASDAQ: BYRN) ha riportato un fatturato preliminare per il primo trimestre del 2025 di 26,2 milioni di dollari, segnando un aumento del 57% rispetto ai 16,7 milioni di dollari del primo trimestre del 2024. La crescita è stata sostenuta da strategie di marketing efficaci e dall'aumento della produzione presso il loro stabilimento di Fort Wayne, Indiana.
I canali di e-commerce sono cresciuti di 6,7 milioni di dollari, rappresentando il 74% delle vendite totali del trimestre. L'azienda ha raggiunto una produzione record di lanciatori con 68.916 unità, in aumento del 26% rispetto al quarto trimestre del 2024 e del 219% su base annua. Le vendite ai rivenditori hanno mostrato una forte performance con un aumento di 1,9 milioni di dollari rispetto all'anno precedente.
Le vendite del primo trimestre sono diminuite solo del 6% rispetto al loro trimestre tradizionalmente più forte. La strategia di crescita dell'azienda include partnership con influencer celebri, espansione della presenza al dettaglio attraverso Sportsman's Warehouse e il lancio del Compact Launcher. Byrna sta anche spostando la maggior parte della sua catena di approvvigionamento negli Stati Uniti nel 2025.
Byrna Technologies (NASDAQ: BYRN) reportó ingresos preliminares para el primer trimestre de 2025 de 26,2 millones de dólares, marcando un aumento del 57% respecto a los 16,7 millones de dólares en el primer trimestre de 2024. El crecimiento fue impulsado por estrategias de marketing exitosas y un aumento en la producción en su instalación de Fort Wayne, Indiana.
Los canales de comercio electrónico crecieron en 6,7 millones de dólares, representando el 74% de las ventas totales del trimestre. La compañía logró una producción récord de lanzadores con 68.916 unidades, un aumento del 26% respecto al cuarto trimestre de 2024 y del 219% interanual. Las ventas a los distribuidores mostraron un rendimiento sólido con un aumento de 1,9 millones de dólares en comparación con el año anterior.
Las ventas del primer trimestre disminuyeron solo un 6% secuencialmente desde su trimestre tradicionalmente más fuerte. La estrategia de crecimiento de la empresa incluye asociaciones con influencers famosos, expansión de la presencia minorista a través de Sportsman's Warehouse y el lanzamiento del Compact Launcher. Byrna también está trasladando la mayor parte de su cadena de suministro a los Estados Unidos en 2025.
Byrna Technologies (NASDAQ: BYRN)는 2025년 1분기 예비 수익이 2,620만 달러에 달한다고 보고하며, 이는 2024년 1분기의 1,670만 달러에 비해 57% 증가한 수치입니다. 이러한 성장은 효과적인 마케팅 전략과 인디애나주 포트 웨인에 있는 시설에서의 생산 증가에 의해 촉진되었습니다.
전자상거래 채널은 670만 달러 증가하여 전체 분기 매출의 74%를 차지했습니다. 회사는 68,916대의 기록적인 발사기 생산을 달성했으며, 이는 2024년 4분기 대비 26% 증가하고 연간 기준으로 219% 증가한 수치입니다. 딜러 판매는 전년 대비 190만 달러 증가하며 강한 성과를 보였습니다.
1분기 매출은 전통적으로 가장 강한 분기에서 순차적으로 단 6% 감소했습니다. 회사의 성장 전략에는 유명 인플루언서와의 파트너십, Sportsman's Warehouse를 통한 소매 존재 확대 및 Compact Launcher 출시가 포함됩니다. Byrna는 또한 2025년까지 공급망의 대부분을 미국으로 이전할 예정입니다.
Byrna Technologies (NASDAQ: BYRN) a annoncé un chiffre d'affaires préliminaire pour le premier trimestre 2025 de 26,2 millions de dollars, marquant une augmentation de 57% par rapport à 16,7 millions de dollars au premier trimestre 2024. La croissance a été soutenue par des stratégies marketing réussies et une augmentation de la production dans leur installation de Fort Wayne, Indiana.
Les canaux de commerce électronique ont augmenté de 6,7 millions de dollars, représentant 74% des ventes totales du trimestre. L'entreprise a atteint une production record de 68 916 unités, en hausse de 26% par rapport au quatrième trimestre 2024 et de 219% par rapport à l'année précédente. Les ventes aux revendeurs ont montré de solides performances avec une augmentation de 1,9 million de dollars par rapport à l'année précédente.
Les ventes du premier trimestre n'ont diminué que de 6% par rapport à leur trimestre traditionnellement le plus fort. La stratégie de croissance de l'entreprise comprend des partenariats avec des influenceurs célèbres, l'expansion de la présence au détail via Sportsman's Warehouse et le lancement du Compact Launcher. Byrna déplace également la majorité de sa chaîne d'approvisionnement aux États-Unis en 2025.
Byrna Technologies (NASDAQ: BYRN) meldete vorläufige Einnahmen für das erste Quartal 2025 in Höhe von 26,2 Millionen Dollar, was einem Anstieg von 57% gegenüber den 16,7 Millionen Dollar im ersten Quartal 2024 entspricht. Das Wachstum wurde durch erfolgreiche Marketingstrategien und eine erhöhte Produktion in ihrem Werk in Fort Wayne, Indiana, vorangetrieben.
Die E-Commerce-Kanäle wuchsen um 6,7 Millionen Dollar, was 74% des gesamten Quartalsumsatzes ausmacht. Das Unternehmen erzielte eine Rekordproduktion von 68.916 Einheiten, was einem Anstieg von 26% gegenüber dem vierten Quartal 2024 und 219% im Vergleich zum Vorjahr entspricht. Der Verkauf an Händler zeigte eine starke Leistung mit einem Anstieg von 1,9 Millionen Dollar im Jahresvergleich.
Die Verkäufe im ersten Quartal sanken nur um 6% im Vergleich zum traditionell stärksten Quartal. Die Wachstumsstrategie des Unternehmens umfasst Partnerschaften mit Prominenten, die Erweiterung der Einzelhandelspräsenz über Sportsman's Warehouse und die Einführung des Compact Launchers. Byrna verlagert auch den Großteil seiner Lieferkette im Jahr 2025 in die Vereinigten Staaten.
- Record Q1 revenue of $26.2M (+57% YoY)
- E-commerce sales up $6.7M, representing 74% of total sales
- Record production of 68,916 launchers (+219% YoY)
- Dealer sales increased by $1.9M YoY
- exposure to international tariffs with US-focused supply chain
- 6% sequential revenue decline from Q4 2024
Insights
Byrna Technologies has delivered record Q1 revenue of
What's particularly impressive is that this growth came during their historically slowest quarter, with only a
On the operational front, Byrna's production capacity has expanded dramatically, with 68,916 launchers produced in Q1 - a
The company's multi-channel growth strategy combines celebrity endorsements, retail expansion including the Sportsman's Warehouse partnership, and new product introductions. Their supply chain strategy also appears well-positioned against tariff risks, with plans to relocate most manufacturing to the United States in 2025, potentially creating a competitive advantage against rivals with greater China exposure.
Byrna's production figures reveal a company that has successfully solved the manufacturing bottlenecks that typically constrain growth-stage companies in the consumer durables sector. The
Their tariff mitigation strategy is particularly noteworthy in today's uncertain trade environment. By implementing a dual-sourcing approach and accelerating plans to onshore most of their supply chain to the US in 2025, Byrna is creating both defensive protection and potential competitive advantage. Should higher tariffs on Chinese goods materialize, Byrna would face minimal disruption while competitors reliant on Chinese manufacturing could experience significant cost pressures.
The production scale-up appears well-timed to support multiple growth initiatives including the Sportsman's Warehouse store-within-a-store concept and the new Compact Launcher product launch. This proactive capacity expansion suggests management anticipated the demand growth rather than merely reacting to it, indicating sophisticated production planning capabilities and confidence in their market position. The Fort Wayne factory appears to be a strategic asset that provides both manufacturing flexibility and marketing advantages through their "Made in USA" positioning in the personal security market.
Company Achieves
ANDOVER, Mass., March 05, 2025 (GLOBE NEWSWIRE) -- Byrna Technologies Inc. (“Byrna” or the “Company”) (Nasdaq: BYRN), a technology company, specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions, today announced select preliminary financial results for the fiscal first quarter ended February 28, 2025.
Preliminary First Quarter Results
Based on preliminary unaudited results, the Company expects total revenue for the fiscal first quarter of 2025 to be
As a result, Byrna’s e-commerce channels were up
Management Commentary
“We are gratified to see the growth in Q1, as this is the first year-over-year quarterly comparison where we were comparing our performance against a prior year quarter where we had implemented our celebrity endorsement strategy,” said Byrna CEO Bryan Ganz. “Historically, Q1 has been our slowest quarter, yet sales decreased only
“To support our ambitious growth targets, we produced a record 68,916 launchers in the quarter. With new celebrity influencers including Megyn Kelly, Lara Trump, and Donald Trump Jr., an expanding retail store presence, the kickoff of our store-within-a-store partnership with Sportsman’s Warehouse, and the launch of the Compact Launcher, we are well-positioned to continue our strong growth trajectory throughout 2025.”
| Preliminary Fiscal First Quarter 2025 Sales Breakdown: | ||||
| Sales Channel ($ in millions) | Q1 2025 | Q1 2024 | % Change | |
| Web | 19.4 | 12.7 | 53 | % |
| Byrna Dedicated Dealers | 4.4 | 2.5 | 76 | % |
| Law Enforcement / Schools / Pvt Security | 0.0 | 0.0 | 0 | % |
| Retail Stores | 0.3 | 0.2 | 53 | % |
| International | 2.0 | 1.3 | 56 | % |
| Total Sales | 26.2 | 16.7 | 57 | % |
Tariff Exposure Update
Byrna remains well-positioned to navigate evolving trade policies with minimal impact on its cost structure. As previously stated, Byrna sources no critical components from Mexico or Canada, and its limited exposure to China is mitigated by a dual-sourcing strategy. The Company is on track to move most, if not all of the current supply chain to the United States in 2025, reinforcing its commitment to domestic manufacturing. Additionally, higher tariffs on Chinese goods could benefit Byrna by raising costs for competitors that rely on China for production.
Conference Call
Byrna plans to report its full financial results for the fiscal first quarter in April, which will be accompanied by a conference call to discuss the results and address questions from investors and analysts. The conference call details will be announced prior to the event.
About Byrna Technologies Inc.
Byrna is a technology company specializing in the development, manufacture, and sale of innovative non-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company's investor relations site here. The Company is the manufacturer of the Byrna® SD personal security device, a state-of-the-art handheld CO2 powered launcher designed to provide a non-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company's e-commerce store.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the securities laws. All statements contained in this news release, other than statements of current and historical fact, are forward-looking. Often, but not always, forward-looking statements can be identified by the use of words such as “plans,” “expects,” “intends,” “anticipates,” and “believes” and statements that certain actions, events or results “may,” “could,” “would,” “should,” “might,” “occur,” “be achieved,” or “will be taken.” Forward-looking statements include descriptions of currently occurring matters which may continue in the future. Forward-looking statements in this news release include, but are not limited to, our statements related to preliminary revenue results for the first fiscal quarter 2025, the timing of the release of full financial results for the quarter, expectations for future sales growth and demand trends, the impact of marketing strategies, the anticipated performance of new products and retail store expansion, and the Company’s ability to sustain momentum throughout 2025.Forward-looking statements are not, and cannot be, a guarantee of future results or events. Forward-looking statements are based on, among other things, opinions, assumptions, estimates, and analyses that, while considered reasonable by the Company at the date the forward-looking information is provided, inherently are subject to significant risks, uncertainties, contingencies, and other factors that may cause actual results and events to be materially different from those expressed or implied.
Any number of risk factors could affect our actual results and cause them to differ materially from those expressed or implied by the forward-looking statements in this news release, including, but not limited to, disappointing market responses to current or future products or services; prolonged, new, or exacerbated disruption of the Company’s supply chain; the further or prolonged disruption of new product development; production or distribution or delays in entry or penetration of sales channels due to inventory constraints, competitive factors, increased shipping costs or freight interruptions; prototype, parts and material shortages, particularly of parts sourced from limited or sole source providers; determinations by third party controlled distribution channels not to carry or reduce inventory of the Company's products; determinations by advertisers to prohibit marketing of some or all Byrna products; the loss of marketing partners or endorsers; potential cancellations of existing or future orders including as a result of any fulfillment delays, introduction of competing products, negative publicity, or other factors; product design defects or recalls; litigation, enforcement proceedings or other regulatory or legal developments; changes in consumer or political sentiment affecting product demand; regulatory factors including the impact of commerce and trade laws and regulations; import-export related matters or tariffs, sanctions or embargos that could affect the Company's supply chain or markets; delays in planned operations related to licensing, registration or permit requirements; and future restrictions on the Company's cash resources, increased costs and other events that could potentially reduce demand for the Company's products or result in order cancellations. The order in which these factors appear should not be construed to indicate their relative importance or priority. We caution that these factors may not be exhaustive; accordingly, any forward-looking statements contained herein should not be relied upon as a prediction of actual results. Investors should carefully consider these and other relevant factors, including those risk factors in Part I, Item 1A, (“Risk Factors”) in the Company's most recent Form 10-K, should understand it is impossible to predict or identify all such factors or risks, should not consider the foregoing list, or the risks identified in the Company's SEC filings, to be a complete discussion of all potential risks or uncertainties, and should not place undue reliance on forward-looking information. The Company assumes no obligation to update or revise any forward-looking information, except as required by applicable law.
Investor Contact:
Tom Colton and Alec Wilson
Gateway Group, Inc.
949-574-3860
BYRN@gateway-grp.com
FAQ
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