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Beyond Meat Unveils Expanded Line of Beyond Steak®, One of the Fastest Growing and Top Selling Plant-Based Meat Products on the Market (1)

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Beyond Meat (NASDAQ: BYND) has expanded its Beyond Steak product line with two new pre-seasoned varieties: Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style. These new products are now available at Sprouts Farmers Market stores nationwide.

The new offerings maintain the same nutritional profile as the original Beyond Steak, featuring 20g of plant-based protein per serving with only 1g of saturated fat and no cholesterol. Both varieties are certified by the American Heart Association's Heart-Check program and the American Diabetes Association's Better Choices for Life program, and are Non-GMO Project verified.

This launch follows the company's recent introduction of renovated Beyond IV products (Beyond Burger, Beyond Beef, and Beyond Sausage) made with avocado oil, and the new Beyond Sun Sausage line.

Beyond Meat (NASDAQ: BYND) ha ampliato la sua linea di prodotti Beyond Steak con due nuove varietà preconfezionate: Beyond Steak Chimichurri e Beyond Steak in stile BBQ coreano. Questi nuovi prodotti sono ora disponibili nei negozi Sprouts Farmers Market in tutto il paese.

Le nuove offerte mantengono lo stesso profilo nutrizionale del Beyond Steak originale, con 20g di proteine vegetali per porzione, solo 1g di grassi saturi e nessun colesterolo. Entrambe le varietà sono certificate dal programma Heart-Check dell'American Heart Association e dal programma Better Choices for Life dell'American Diabetes Association, e sono verificate dal Non-GMO Project.

Questo lancio segue l'introduzione recente da parte dell'azienda di prodotti Beyond IV rinnovati (Beyond Burger, Beyond Beef e Beyond Sausage) realizzati con olio di avocado e la nuova linea di salsicce Beyond Sun.

Beyond Meat (NASDAQ: BYND) ha expandido su línea de productos Beyond Steak con dos nuevas variedades precondimentadas: Beyond Steak Chimichurri y Beyond Steak estilo BBQ coreano. Estos nuevos productos ya están disponibles en las tiendas Sprouts Farmers Market a nivel nacional.

Las nuevas ofertas mantienen el mismo perfil nutricional que el Beyond Steak original, con 20g de proteína vegetal por porción, solo 1g de grasa saturada y sin colesterol. Ambas variedades están certificadas por el programa Heart-Check de la American Heart Association y el programa Better Choices for Life de la American Diabetes Association, y están verificadas por el Non-GMO Project.

Este lanzamiento sigue a la reciente introducción de productos renovados Beyond IV (Beyond Burger, Beyond Beef y Beyond Sausage) hechos con aceite de aguacate, y la nueva línea de salchichas Beyond Sun.

비욘드 미트 (NASDAQ: BYND)는 비욘드 스테이크 제품 라인을 두 가지 새로운 미리 양념된 종류로 확장했습니다: 비욘드 스테이크 치미추리 및 비욘드 스테이크 한국식 BBQ. 이 새로운 제품은 이제 전국의 스프라우츠 파머스 마켓 매장에서 구매할 수 있습니다.

새로운 제품들은 원래 비욘드 스테이크와 동일한 영양 프로필을 유지하며, 1회 제공량당 20g의 식물성 단백질, 1g의 포화 지방만 포함되고 콜레스테롤은 없음을 특징으로 합니다. 두 종류 모두 미국 심장 협회의 Heart-Check 프로그램과 미국 당뇨병 협회의 Better Choices for Life 프로그램의 인증을 받았으며, Non-GMO Project에서 검증되었습니다.

이번 출시에는 아보카도 오일로 만든 개선된 비욘드 IV 제품(비욘드 버거, 비욘드 비프, 비욘드 소시지)과 새로운 비욘드 선 소시지 라인의 최근 도입이 뒤따릅니다.

Beyond Meat (NASDAQ: BYND) a élargi sa gamme de produits Beyond Steak avec deux nouvelles variétés pré-assaisonnées : Beyond Steak Chimichurri et Beyond Steak style BBQ coréen. Ces nouveaux produits sont maintenant disponibles dans les magasins Sprouts Farmers Market à travers le pays.

Les nouvelles offres conservent le même profil nutritionnel que le Beyond Steak original, avec 20g de protéines végétales par portion, seulement 1g de graisses saturées et sans cholestérol. Les deux variétés sont certifiées par le programme Heart-Check de l’American Heart Association et le programme Better Choices for Life de l’American Diabetes Association, et vérifiées par le Non-GMO Project.

Ce lancement suit l’introduction récente de produits Beyond IV rénovés (Beyond Burger, Beyond Beef et Beyond Sausage) fabriqués avec de l’huile d’avocat, ainsi que la nouvelle ligne de saucisses Beyond Sun.

Beyond Meat (NASDAQ: BYND) hat seine Beyond Steak Produktlinie mit zwei neuen vorgwürzten Varianten erweitert: Beyond Steak Chimichurri und Beyond Steak im koreanischen BBQ-Stil. Diese neuen Produkte sind jetzt landesweit in den Sprouts Farmers Market Filialen erhältlich.

Die neuen Angebote weisen dasselbe Nährstoffprofil wie das ursprüngliche Beyond Steak auf und enthalten 20g pflanzliches Protein pro Portion, nur 1g gesättigte Fette und kein Cholesterin. Beide Varianten sind vom Heart-Check-Programm der American Heart Association und dem Better Choices for Life-Programm der American Diabetes Association zertifiziert und vom Non-GMO Project verifiziert.

Diese Einführung folgt der jüngsten Einführung renovierter Beyond IV Produkte (Beyond Burger, Beyond Beef und Beyond Sausage), die mit Avocadoöl hergestellt werden, sowie der neuen Beyond Sun Sausage Linie.

Positive
  • Beyond Steak is reported as one of the fastest-growing and top-selling plant-based meat products
  • Products meet certification criteria from American Heart Association and American Diabetes Association
  • Expanded distribution through Sprouts Farmers Market stores nationwide
Negative
  • None.

Insights

This product expansion reflects Beyond Meat's strategic pivot toward addressing key market challenges. The introduction of pre-seasoned varieties tackles three critical issues: convenience, taste and health credentials. The dual certification from the American Heart Association and American Diabetes Association represents a significant differentiator in the increasingly competitive plant-based meat sector.

The timing of this launch is particularly noteworthy, following the company's recent Beyond IV platform renovation that introduced avocado oil across core products. This systematic portfolio upgrade suggests a cohesive strategy to revitalize the brand and address quality concerns that have historically impacted consumer retention.

However, several critical factors temper the potential impact:

  • Distribution to Sprouts Farmers Market initially, restricting immediate revenue potential
  • Absence of pricing strategy details in a highly price-sensitive market
  • Lack of concrete metrics regarding the original Beyond Steak's market performance

While the product innovation demonstrates operational execution, Beyond Meat continues to face significant challenges including high inventory levels, cash burn and declining retail sales. This launch, while strategically sound, may not be sufficient to materially impact the company's near-term financial trajectory without broader distribution and marketing support.

Available in two flavorful varieties, bold and bright Beyond Steak Chimichurri and tangy and sweet Beyond Steak Korean BBQ-Style, the expanded line offers the same juicy, tender, meaty taste as the original Beyond Steak now pre-seasoned

Made from clean and simple plant-based ingredients, the new heart-healthy2 steak offerings boast 20g of protein per serving with just 1g of saturated fat and no cholesterol, and are certified by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program

EL SEGUNDO, Calif., Feb. 06, 2025 (GLOBE NEWSWIRE) --  Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat, today announced an expanded line of Beyond Steak, one of the fastest growing and top selling plant-based meat products on the market,3 at Sprouts Farmers Market stores coast to coast. The new line of pre-seasoned steak tips is available in two craveable flavors, Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style, is a good source of protein, is low in saturated fat, and meets the nutrition criteria of leading health organizations.

Designed to deliver the juicy, tender bite of seared steak tips in a pre-seasoned format for added convenience, the new varieties are not only delicious and easy to prepare but also boast a strong nutritional profile with 20g of clean plant-based protein, just 1g of saturated fat per serving, and no cholesterol. Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style are heart-healthy4 plant-based steak offerings that meet the rigorous nutrition criteria of the American Heart Association's Heart-Check program and the Better Choices for Life Program of the American Diabetes Association and are Non-GMO Project verified.

“The original Beyond Steak was a game-changing product, which has been praised for its tender bite,5 juiciness,6 and flavor.7 It is one of the top selling plant-based meat products on the market.8 For those who enjoy the meaty taste and texture of steak but wish to cut down on saturated fat and cholesterol in their diet, we are thrilled to introduce two new delicious, convenient and heart-healthy9 varieties of Beyond Steak,” said Drew Lufkin, Senior Vice President of Sales, Beyond Meat.

The debut of the expanded line of Beyond Steak follows the launch in U.S. retail of Beyond Meat’s newly renovated and craveworthy Beyond Burger, Beyond Beef and Beyond Sausage (Beyond IV), now made with avocado oil which is high in heart-healthy monounsaturated fats.10 The company also recently introduced the flavor-forward Beyond Sun Sausage line, a clean protein option made from wholesome plant-based ingredients and certified by the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program.

The new Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style are now available in the freezer aisle at Sprouts Farmers Market stores across the country, and the original Beyond Steak can be found at major retailers nationwide. Try the new pre-seasoned varieties in Beyond Steak Chimichurri & Sweet Potato Plate or Beyond Steak KBBQ Bowl and for more recipes, more information or to find the store nearest you, visit www.BeyondMeat.com.

About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading plant-based meat company offering a portfolio of revolutionary plant-based meats made from simple ingredients without GMOs, no added hormones or antibiotics, and 0mg of cholesterol per serving. Founded in 2009, Beyond Meat products are designed to have the same taste and texture as animal-based meat while being better for people and the planet. Beyond Meat’s brand promise, Eat What You Love®, represents a strong belief that there is a better way to feed our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our planet. By shifting from animal-based meat to plant-based protein, we can positively impact four growing global issues: human health, climate change, constraints on natural resources and animal welfare. Visit www.BeyondMeat.com and follow @BeyondMeat on Facebook, Instagram, Threads and LinkedIn.

Beyond Meat Forward Looking Statements
Certain statements in this release constitute “forward-looking statements.” These statements are based on management’s current opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results. These forward-looking statements are only predictions, not historical fact, and involve certain risks and uncertainties, as well as assumptions. Actual results, levels of activity, performance, achievements and events could differ materially from those stated, anticipated or implied by such forward-looking statements. While Beyond Meat believes that its assumptions are reasonable, it is very difficult to predict the impact of known factors, and, of course, it is impossible to anticipate all factors that could affect actual results. There are many risks and uncertainties that could cause actual results to differ materially from forward-looking statements made herein including, most prominently, the risks discussed under the heading “Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the year ended December 31, 2023 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 1, 2024, and Beyond Meat’s Quarterly Report on Form 10-Q for the quarter ended September 28, 2024 filed with the SEC on November 7, 2024, as well as other factors described from time to time in Beyond Meat’s filings with the SEC. Such forward-looking statements are made only as of the date of this release. Beyond Meat undertakes no obligation to publicly update or revise any forward-looking statement because of new information, future events or otherwise, except as otherwise required by law. If Beyond Meat does update one or more forward-looking statements, no inference should be made that Beyond Meat will make additional updates with respect to those or other forward-looking statements.

Media Contact
Shira Zackai
shira.zackai@beyondmeat.com

1 SPINS 52w ENDING 12/31/23 & 12/31/24 TOTAL MULO+NEC DOLLAR & UNIT SALES (COMPARING Y2Y CHANGE IN TOTAL DOLLAR & UNIT SALES GROWTH OVER 2023 & 2024)
2 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
3 SPINS 52w ENDING 12/31/23 & 12/31/24 TOTAL MULO+NEC DOLLAR & UNIT SALES (COMPARING Y2Y CHANGE IN TOTAL DOLLAR & UNIT SALES GROWTH OVER 2023 & 2024)
4 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
5 https://www.fastcompany.com/90799052/beyond-meat-steak-tips-beef-new
6 Results of Beyond Meat Steak Tips Central Location Test involving 90 consumers, data on file
7 https://people.com/people-food-awards-2023-the-66-best-foods-of-the-year-7551004
8 SPINS 52w ENDING 12/31/23 & 12/31/24 TOTAL MULO+NEC DOLLAR & UNIT SALES (COMPARING Y2Y CHANGE IN TOTAL DOLLAR & UNIT SALES GROWTH OVER 2023 & 2024)
9 Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
10 https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats

Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/575feab1-4df9-4ee0-974e-446c51e46cb7

https://www.globenewswire.com/NewsRoom/AttachmentNg/d12981b4-9e68-4221-badd-42c9246ed556

https://www.globenewswire.com/NewsRoom/AttachmentNg/ba053ecd-700d-408b-b1df-ac6ec89d7be0

https://www.globenewswire.com/NewsRoom/AttachmentNg/b35197d1-2bee-40e6-8c23-ebed1af9183c


FAQ

What are the new Beyond Steak flavors launched by BYND in February 2024?

Beyond Meat launched two new pre-seasoned Beyond Steak varieties: Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style.

What is the protein content of the new Beyond Steak varieties?

The new Beyond Steak varieties contain 20g of plant-based protein per serving.

Where can customers buy the new Beyond Steak flavors?

The new Beyond Steak Chimichurri and Korean BBQ-Style varieties are available in the freezer aisle at Sprouts Farmers Market stores across the country.

What certifications do the new Beyond Steak products have?

The new Beyond Steak products are certified by the American Heart Association's Heart-Check program, the American Diabetes Association's Better Choices for Life program, and are Non-GMO Project verified.

What is the saturated fat content in the new Beyond Steak products?

The new Beyond Steak products contain 1g of saturated fat per serving and no cholesterol.

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