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Betterware de Mexico, S.A.P.I. de C.V. (NASDAQ: BWMX) is a leading direct-to-consumer company in Mexico, renowned for its innovative home organization products and beauty and personal care items. Founded in 1995, Betterware has consistently focused on enhancing household practicality and hygiene through its vast product portfolio, which spans kitchen and food preservation, bathroom, laundry, cleaning, tech, mobility, bedroom, and wellness products. The acquisition of JAFRA in April 2022 expanded Betterware's offerings to include a prominent beauty and personal care line, encompassing fragrances, color cosmetics, skincare, and toiletries.
The company's operations are divided into two main segments: the Betterware segment, concentrating on home solutions, and the JAFRA segment, focusing on beauty and personal care. The company generates a significant portion of its revenue from the JAFRA segment, underscoring its strong market presence in the beauty industry.
Betterware's business model is characterized by an asset-light approach, allowing for low capital expenditure while achieving sustainable double-digit growth rates. This model is supported by three strategic pillars: Product Innovation, Business Intelligence, and Technology. These pillars enable the company to deliver high-quality products efficiently across Mexico and Guatemala, with ambitious plans for further international expansion.
Recent developments include management changes aimed at supporting Betterware's growth, both domestically and internationally. Andres Campos has been appointed as the Betterware Group CEO, overseeing both the Betterware and JAFRA brands. Additionally, the company has executed several strategic initiatives to stabilize and grow its operations in the United States, including the establishment of Betterware U.S. with headquarters in Dallas, Texas, and the creation of the B Hero product line to support the Mexican Olympic team.
Financially, Betterware has demonstrated robust performance, with double-digit revenue growth and strong profitability. The company's focus on cost efficiencies and capital structure improvements has resulted in a significant reduction in leverage ratios. Looking ahead, Betterware aims to continue its growth trajectory by expanding its market presence in Mexico and the United States, leveraging its strong foundation and strategic execution to achieve long-term success.
Betterware de México (Nasdaq: BWMX) announced its first quarter fiscal year 2023 results will be released on April 27, 2023, after U.S. market close. A conference call to discuss these results will occur on April 28, 2023, at 9:00 a.m. Eastern Time. The company, a leading direct-to-consumer firm in Mexico, specializes in innovative household products and has expanded into the U.S. market following the acquisition of JAFRA on April 7, 2022. Betterware operates an asset-light business model and has a record of strong profitability and double-digit revenue growth. The company distributes products in Mexico, Guatemala, and the U.S.
Betterware de Mexico (NASDAQ: BWMX) announced its financial results for Q4 and FY 2022. The company's net revenue for Q4 reached Ps. 3.23 billion, a 48% increase, with strong contributions from its recent acquisition, Jafra. However, on a comparable basis, net revenue declined by 37.1% due to a reduced associate base. The consolidated gross margin expanded to 69.7% from 53.7% year-over-year. Betterware's EBITDA fell 19.4% for the fiscal year, while net income for 2022 decreased by 59.3% to Ps. 735 million. The company expects net revenue growth of 15%-23% in 2023, driven by strategic initiatives and market expansion.
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