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Betterware de Mexico, S.A.P.I. de C.V. (NASDAQ: BWMX) is a leading direct-to-consumer company in Mexico, renowned for its innovative home organization products and beauty and personal care items. Founded in 1995, Betterware has consistently focused on enhancing household practicality and hygiene through its vast product portfolio, which spans kitchen and food preservation, bathroom, laundry, cleaning, tech, mobility, bedroom, and wellness products. The acquisition of JAFRA in April 2022 expanded Betterware's offerings to include a prominent beauty and personal care line, encompassing fragrances, color cosmetics, skincare, and toiletries.
The company's operations are divided into two main segments: the Betterware segment, concentrating on home solutions, and the JAFRA segment, focusing on beauty and personal care. The company generates a significant portion of its revenue from the JAFRA segment, underscoring its strong market presence in the beauty industry.
Betterware's business model is characterized by an asset-light approach, allowing for low capital expenditure while achieving sustainable double-digit growth rates. This model is supported by three strategic pillars: Product Innovation, Business Intelligence, and Technology. These pillars enable the company to deliver high-quality products efficiently across Mexico and Guatemala, with ambitious plans for further international expansion.
Recent developments include management changes aimed at supporting Betterware's growth, both domestically and internationally. Andres Campos has been appointed as the Betterware Group CEO, overseeing both the Betterware and JAFRA brands. Additionally, the company has executed several strategic initiatives to stabilize and grow its operations in the United States, including the establishment of Betterware U.S. with headquarters in Dallas, Texas, and the creation of the B Hero product line to support the Mexican Olympic team.
Financially, Betterware has demonstrated robust performance, with double-digit revenue growth and strong profitability. The company's focus on cost efficiencies and capital structure improvements has resulted in a significant reduction in leverage ratios. Looking ahead, Betterware aims to continue its growth trajectory by expanding its market presence in Mexico and the United States, leveraging its strong foundation and strategic execution to achieve long-term success.
BeFra, listed on Nasdaq under BWMX, has announced the appointment of Diego Gaxiola as an Independent Director to its Board, effective May 13, 2024. The Board now comprises eleven members, eight of whom are Independent Directors. Gaxiola brings over 20 years of experience, having served as Global CFO at Grupo Bimbo and previously as CFO at Alsea. His expertise is expected to support BeFra's domestic and international growth strategies.
Betterware de Mexico, a leading consumer products company, has expanded to the U.S. market with its new brand, Betterware U.S. The company's strategic move aims to capitalize on the growing demand for innovative consumer products. Betterware's U.S. headquarters in Dallas, Texas, will serve as a hub for its operations in the country. The expansion aligns with the company's commitment to international growth and product innovation. Betterware's reputation for quality and entrepreneurship positions it well for success in the U.S. market.
Betterware de México, S.A.P.I. de C.V. (Nasdaq: BWMX) announced a dividend payment of MX $250 million, equivalent to US $0.3515 per share, subject to shareholders' approval. The dividend will be paid on May 23, 2024, to shareholders of record as of May 15, 2024.
Betterware de México, S.A.P.I. de C.V. (Nasdaq: BWMX) clarifies the sale of the Jafra México office building in Mexico City, contradicting a previous news article. The property sale will generate Ps. 385.7 million over three years to reduce debt. Jafra México will move to a new, modern office building to enhance competitiveness and attract talent.