BevCanna's Naturo Group Completes First Shipment of TRACE Plant-Based Products into Japan

Rhea-AI Summary

BevCanna Enterprises Inc. announces its wholly-owned subsidiary, Naturo Group, has completed its first shipment of TRACE plant-based products to a major Japanese beverage distributor. This follows their recent distribution agreement with Mirai Marketing Inc., aimed at expanding their market presence in Japan's health-conscious consumer segment. President Melise Panetta highlights the positive market research indicating Japanese consumers' preference for natural products, reinforcing BevCanna's strategy for international expansion.

Positive

• Successful initial shipment of TRACE products to Japan's largest beverage distributor.
• Engaged in active discussions with beverage distributors to expand TRACE's market.
• Targeting a growing segment of health-conscious consumers in Japan.

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• None.

Emerging leader in innovative health and wellness beverages and products, BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) (“BevCanna” or the “Company”) announces today that its wholly-owned subsidiary Naturo Group has successfully completed its initial shipment of TRACE plant-based products to one of Japan’s largest beverage distributors.

Following up on its recently announced Japanese distribution agreement with Mirai Marketing Inc., the Company is now in active discussions with established beverage distributors to leverage their robust distribution networks and integrate TRACE’s proprietary plant-based mineral formulation into their distribution pipeline, targeting the growing health-conscious consumer segment in Japan.

“BevCanna’s market research on Japanese purchaser preferences confirms that these consumers are very responsive to natural, health-conscious products, and that TRACE’s proprietary plant-based mineralized beverages and nutraceuticals will be well received,” said Melise Panetta, President of BevCanna. “Our first product shipment to Japan will build our distribution network within this burgeoning market and solidify Japan as a primary market within our international expansion strategy.”

About BevCanna Enterprises Inc.

BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) is a diversified health & wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients.

With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, Canada, BevCanna owns a pristine alkaline spring water aquifer and a world–class 40,000–square–foot, HACCP certified manufacturing facility, with a bottling capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands.

Disclaimer for Forward-Looking Information

This news release contains forward-looking statements. All statements, other than statements of historical fact that address activities, events or developments that the Company believes, expects or anticipates will or may occur in the future are forward-looking statements. Forward-looking statements in this news release include statements regarding: that the Company is now in active discussions with established beverage distributors to leverage their robust distribution networks and integrate TRACE’s proprietary plant-based mineral formulation into their distribution pipeline, targeting the growing health-conscious consumer segment in Japan; the Company’s first product shipment to Japan will build its distribution network within this burgeoning market and solidify Japan as a primary market within its international expansion strategy; and other statements regarding the business plans of the Company. The forward-looking statements reflect management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking statements.

Although the Company believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, undue reliance should not be put on such statements due to their inherent uncertainty. Factors that could cause actual results or events to differ materially from current expectations include, among other things: general market conditions; changes to consumer preferences; volatility of commodity prices; future legislative, tax and regulatory developments; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the inability to implement business strategies; competition; currency and interest rate fluctuations; inability to successfully negotiate and enter into commercial arrangements with other parties; and other factors beyond the control of the Company and its commercial partners. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law, and the Company does not assume any liability for disclosure relating to any other company mentioned herein.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210422005446/en/

FAQ

What is the significance of BevCanna's initial shipment of TRACE products to Japan?

The shipment marks a key step in BevCanna's expansion into the Japanese market, aligning with their strategy to increase distribution of their health-conscious products.

Who is BevCanna's partner for the distribution of TRACE in Japan?

BevCanna has partnered with Mirai Marketing Inc. for the distribution of TRACE products in Japan.

What market segment is BevCanna targeting with its TRACE products in Japan?

BevCanna is targeting the growing health-conscious consumer segment in Japan.

How does BevCanna plan to utilize its distribution network in Japan?

BevCanna is in discussions with established beverage distributors to integrate TRACE's products into their distribution pipeline.

What does the market research say about Japanese consumers' preferences?

Market research indicates that Japanese consumers are responsive to natural and health-conscious products, suggesting a favorable reception for TRACE's offerings.