Billtrust Launches New Global Partner Program to Accelerate Growth
Billtrust (NASDAQ:BTRS) has launched its new Global Partner Program to enhance resources and support for partners in the financial ecosystem. Led by Gwenn Lazar, the program aims to accelerate digital transformation and improve customer experiences. Currently, 53 companies are participating, with benefits like access to an intuitive portal, co-branded assets, tailored training, dedicated support teams, and quarterly webinars. Billtrust emphasizes its commitment to partner success, having doubled its team in six months and continued investment in its channel strategy.
- Launch of a Global Partner Program to enhance resources for partners.
- Currently, 53 companies participate, indicating strong initial engagement.
- Offers tailored onboarding and dedicated account teams for partners.
- Increased investment in partnerships is a critical growth strategy.
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Billtrust (NASDAQ:BTRS), a B2B accounts receivable automation and integrated payments leader, announced its new Global Partner Program, providing enhanced resources and tools to support its clients within the financial ecosystem while driving growth, rapidly accelerating their digital transformation and helping them provide better customer experiences. Led by Gwenn Lazar, Senior Vice President, Channel Development, and 2021 CRN Women of the Channel List recipient, the program offers its go-to-market channel partners – banks, fintechs, ERPs, industry associations, buying groups, accounts payable providers and system integrators – more opportunities and support in adding Billtrust’s leading AR automation and B2B integrated payments capabilities to their portfolios. Currently, 53 companies are participating in the program.
“Billtrust is deeply ingrained in the financial ecosystem, and our partners are key to our continued success,” said Lazar. “Partnering with Billtrust deepens client relationships, unlocks new revenue opportunities and gives firms a competitive edge in accelerating their customers’ digital transformation. Our new Global Partner Program will offer significant value and maximize our channel partners’ ability to take advantage of Billtrust solutions.”
The Billtrust Global Partner Program offers a blueprint to guide partners in driving revenue, uncovering market opportunities and fostering innovation for mutual success. The program’s benefits include:
- Access to an intuitive portal which acts as a hub for partner relations and insights and offers deal registration to provide visibility into prospective deals, avoiding channel conflict.
- Available co-branded demand generation assets including marketing collateral and email templates to provide sales support while easily conveying customer benefits and driving participation.
- Tailored onboarding, training and enablement for partners and their customers.
- A dedicated account team and Billtrust subject matter experts for AR automation and integrated B2B payments consultation.
- Quarterly partner webinar event series and invitation to Billtrust’s Annual Partner Summit networking and education event where partners can meet and exchange ideas and best practices.
“We’ve committed extensive resources to creating a world-class partner community, doubling our team in less than six months,” said Lazar. “Participating partners will benefit from this commitment and join a robust group of like-minded companies dedicated to customer success.”
Long-time Billtrust partner KeyBank is already seeing the results of Billtrust’s laser focus on driving partner success. “Billtrust has always been an important partner and an innovation leader, and we’re excited with the investment Billtrust has made, in both people and resources, to provide even more value to our partnership,” said Loren Zadecky, Senior Vice President and Head of Payments Solution Consulting, KeyBank. “There is a lot of energy around Billtrust, and we’re proud to be a Billtrust partner as we deepen our relationship and expand our solution offerings.”
“We are increasing our investment in partnerships and our channel strategy because it is a critical component to our long-term growth,” said Steve Pinado, Billtrust President. “We are very pleased to have recruited Gwenn and our growing team and will continue to invest in both expertise and infrastructure to support our global partner program.“
About Billtrust
Billtrust (NASDAQ:BTRS) is a leading provider of cloud-based software and integrated payment processing solutions that simplify and automate B2B commerce. Accounts receivable is broken and relies on conventional processes that are outdated, inefficient, manual and largely paper based. Billtrust is at the forefront of the digital transformation of AR, providing mission-critical solutions that span credit decisioning and monitoring, online ordering, invoice delivery, payments and remittance capture, invoicing, cash application and collections. For more information, visit Billtrust.com.
Forward-Looking Statements
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