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Billtrust Announces Kelli Negro as Chief Marketing Officer Amid B2B Accounts Receivable Leader’s Global Expansion
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Billtrust (NASDAQ: BTRS) has appointed Kelli Negro as the new Chief Marketing Officer. With over 25 years of experience in B2B marketing, Negro will be instrumental in enhancing the company's brand positioning and demand generation efforts during its global expansion, particularly in Europe. Billtrust, known for its innovative B2B accounts receivable automation solutions, recently acquired Belgium-based iController, further bolstering its market presence. This strategic leadership change is expected to drive organic growth and leverage Billtrust’s existing strengths.
Positive
Appointment of Kelli Negro as CMO, bringing 25+ years of B2B marketing expertise.
Recent acquisition of Belgium-based iController enhances Billtrust's market position.
Strategic leadership expected to accelerate organic growth and brand strength.
Negative
None.
Experienced marketing executive to lead strategy development, demand generation and brand positioning initiatives.
LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--
Billtrust (NASDAQ: BTRS), a B2B accounts receivable automation and integrated B2B payments leader, has announced that Kelli Negro has joined the company as Chief Marketing Officer. An accomplished B2B marketing and enterprise software executive with over 25 years of experience developing go-to-market strategies and brand narratives, building high performance teams and driving demand generation, Negro joins Billtrust amid its global expansion in Europe having recently acquired Belgium-based iController, a leading B2B provider of intelligent solutions for collections management.
Kelli Negro, Billtrust Chief Marketing Officer (Photo: Business Wire)
“I am proud to welcome Kelli to our executive team,” said Billtrust President Steve Pinado. “I am confident that her expertise in creating powerful brands, driving demand and leading impactful marketing teams within successful SaaS businesses will deliver strong results for Billtrust. Kelli will help us accelerate and expand our organic growth while building on our already strong foundation.”
"Billtrust is known for its exceptional commitment to its customers, best-in-class technology and unparalleled brand reputation," said Negro. "It’s exciting to be joining the Billtrust team during such a period of innovation and expansion. I look forward to building on Billtrust’s success and continuing to drive growth while leading such an accomplished marketing team.”
Negro brings extensive marketing leadership experience and a proven track record of driving transformative growth for leading fintech and software companies. She was most recently CMO for Vendavo, a leading provider of pricing and sales SaaS solutions. She also served as CMO for Miratech and ThinkSmart and held marketing leadership roles at Voxeet, Charles Schwab and Financial Engines. She holds bachelor’s degrees from San Francisco State University.
This press release includes certain statements that are not historical facts but are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are not intended to serve as, and must not be relied on by any investor as, a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of the Company. These forward looking statements are subject to a number of risks and uncertainties, including those factors discussed in the Company’s filings with the SEC, including in the “Risk Factors'' and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. These forward-looking statements are subject to a number of risks and uncertainties. There may be additional risks that the Company presently does not know or that they currently believe are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In addition, forward-looking statements reflect the Company’s expectations, plans or forecasts of future events and views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its assessments to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company’s assessments as of any date subsequent to the date of this press release. Accordingly, undue reliance should not be placed upon the forward-looking statements.
