RudderStack Expands Partnership With Braze To Fuel Deeper Customer Engagement

Rhea-AI Summary

RudderStack has announced an expanded partnership with Braze (BRZE) to enhance customer engagement through the Braze Currents source integration. This collaboration aims to streamline the process of real-time data ingestion and cross-channel marketing campaigns, enabling brands to build personalized customer experiences. Key benefits include reliable event streaming, continuous data loops, and advanced engagement tools, which promise improved customer retention and lifetime value. The partnership reflects a commitment to delivering impactful customer interactions.

Positive

• Expanded partnership enhances real-time data integration capabilities between RudderStack and Braze.
• Improved customer engagement through reliable event streaming and continuous data loops.
• Advanced toolset for brands, accelerating time-to-value in marketing campaigns.

Negative

• None.

SAN FRANCISCO--(BUSINESS WIRE)-- RudderStack today announced an expanded partnership with Braze, Inc. (Nasdaq: BRZE), featuring its Braze Currents source integration, to help companies build more personalized customer engagement experiences. Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. RudderStack’s robust Braze integrations make it easy for brands to ingest their valuable first-party data into and out of the platform in order to power personalized customer experiences in real-time.

Together, RudderStack and Braze make powerful customer engagement easy. Benefits include:

• Reliable, real-time event streaming — RudderStack makes it easy to collect the real-time data required for deeply personalized customer engagement in Braze.
• Continuous data loops — RudderStack’s new Braze Currents integration allows users to stream data out of Braze and send it to their entire stack, including the data warehouse. After enrichment, they can pass data back into Braze, unlocking engagement with more valuable context.
• Advanced engagement tooling — Braze’s platform delivers a comprehensive toolset in an easy to use interface, enabling brands to raise the bar for customer engagement. Using RudderStack and Braze together, users have faster time-to-value because they don’t have to worry about instrumentation and data collection.

“Bidirectional data flow is the key to delivering next-level customer engagement at scale,” said Soumyadeb Mitra, CEO at RudderStack. “We’re excited to see our expanded partnership with Braze impact the brands we both work with.”

“With RudderStack, our customers streamline the process of ingesting data into Braze,” said Matt McRoberts, SVP, Alliances at Braze. “Using RudderStack and Braze, brands receive a bi-directional and continuous data loop, which we believe leads to stronger customer experiences, higher retention rates, and increased lifetime value.”

For more information on RudderStack’s partnership with Braze read our blog, and sign up for our joint webinar on February 10 at 12:00pm PT here.

About RudderStack

RudderStack is the warehouse-first, customer data platform (CDP) built for developers. The company takes a new approach to building and operating customer data infrastructure, making it easy to collect, unify, transform, and store customer data as well as securely route it to a wide range of common, popular tools. To learn more, visit rudderstack.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220111005082/en/

Brooks Patterson, Senior Marketing Manager | RudderStack | +1 864 380 7431 | brooks@rudderstack.com

Source: RudderStack

FAQ

What is the recent partnership between RudderStack and Braze about?

RudderStack has expanded its partnership with Braze, focusing on enhancing real-time data integration to improve customer engagement.

How does the Braze Currents integration benefit users?

The Braze Currents integration allows users to stream data out of Braze, enriching it and sending it back, thus creating continuous data loops for better engagement.

What are the advantages of using RudderStack with Braze?

Using RudderStack with Braze offers reliable event streaming and advanced engagement tools, improving customer retention and lifetime value.

When is the joint webinar on RudderStack and Braze?

The joint webinar on RudderStack and Braze is scheduled for February 10 at 12:00 PM PT.