Astha Malik Joins Braze as Chief Marketing Officer

Rhea-AI Summary

Braze (Nasdaq: BRZE) has appointed Astha Malik as the new Chief Marketing Officer effective June 27, following the retirement of Sara Spivey. Reporting to CEO Bill Magnuson, Malik will lead all global marketing efforts. With over 20 years of experience in technology firms including VTEX and Zendesk, her expertise is expected to bolster Braze's growth as a public company. Malik is recognized for her advocacy in diversity and has received notable awards such as the Stevie Award for Female Executive of the Year.

Positive

• Appointment of experienced CMO Astha Malik to drive marketing strategy.
• Malik's history of success in technology firms may enhance company growth.

Negative

• None.

NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced Astha Malik as its new Chief Marketing Officer, effective June 27. Malik joins Braze following the retirement of former CMO Sara Spivey, earlier this month. Reporting to co-founder and CEO Bill Magnuson, Malik will join the executive leadership team at Braze and will oversee all global marketing functions.

“Astha brings an exciting array of experience, perspective, and talent to our leadership team,” said Magnuson. “She has a proven track record of growing global, leading, technology companies and building top-performing teams. Her addition to Braze will be instrumental as we continue our next phase of growth as a public company.”

A tech industry veteran, Malik brings more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. Most recently, Malik served as Chief Operating Officer of VTEX, where she oversaw the company’s go-to-market and global growth strategy, global marketing, and people operations. Throughout her career she has also held leadership positions across a number of premier technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty.

“I’m thrilled to be joining the Braze team and to lead marketing for a brand trusted by marketers at customer-centric companies around the world,” said Malik. “There's so much opportunity ahead for Braze to keep shaping the future of customer engagement through its growing community of marketers, developers, and customer engagement teams. I look forward to joining the talented team and accelerating the momentum in the company’s next growth phase.”

Astha serves as a board member for software companies Greenhouse and Everlaw. She is also an active advocate for diversity and leadership and has received the Stevie Award for Female Executive of the Year as well as the Business Leadership Award from the National Diversity Council.

About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2022 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220621005085/en/

Quincy Zhai

Senior Communications Manager

press@braze.com

Source: Braze

FAQ

Who is the new CMO of Braze?

Astha Malik has been appointed as the new Chief Marketing Officer of Braze, effective June 27.

What experience does Astha Malik bring to Braze?

Astha Malik has over 20 years of experience in the tech industry, previously serving as COO of VTEX and holding leadership roles at companies like Zendesk and Citrix.

What impact is Astha Malik expected to have on Braze?

Her extensive background in technology and marketing is anticipated to strengthen Braze's global marketing functions and support its growth as a public company.

Who did Astha Malik replace at Braze?

Astha Malik replaces the former CMO Sara Spivey, who retired earlier this month.

When did Astha Malik start her role at Braze?

Astha Malik's appointment as CMO is effective June 27.