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Brilliant Earth Unveils New Showroom in New York City's Nolita Neighborhood

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Brilliant Earth (Nasdaq: BRLT) has opened its first street-level showroom in New York City at 255 Elizabeth Street in Nolita. This expansion brings the company's total showroom count to 39 and marks its fourth location in the New York Metropolitan area. The new showroom features a jewelry try-on bar and private spaces for one-on-one appointments.

The location offers immediate purchase options for engagement rings, design-your-own pieces, and various jewelry collections, including the Jane Goodall Collection, the Perfect Collection, and the Sol Collection. The Nolita showroom joins existing locations in Manhattan, Brooklyn, and Roosevelt Field Mall on Long Island, strengthening Brilliant Earth's presence in the Northeast market.

Brilliant Earth (Nasdaq: BRLT) ha aperto il suo primo showroom a livello stradale a New York City, al 255 di Elizabeth Street, nel quartiere Nolita. Questa espansione porta il totale degli showroom dell'azienda a 39 e segna la sua quarta posizione nell'area metropolitana di New York. Il nuovo showroom presenta un banco per provare i gioielli e spazi privati per appuntamenti individuali.

Il location offre opzioni di acquisto immediato per anelli di fidanzamento, pezzi personalizzati, e varie collezioni di gioielli, tra cui la Collezione Jane Goodall, la Collezione Perfetta e la Collezione Sol. Lo showroom di Nolita si unisce alle sedi già esistenti a Manhattan, Brooklyn e Roosevelt Field Mall a Long Island, rafforzando la presenza di Brilliant Earth nel mercato del Nord-est.

Brilliant Earth (Nasdaq: BRLT) ha abierto su primer showroom a nivel de calle en la ciudad de Nueva York, en el 255 de Elizabeth Street, en Nolita. Esta expansión lleva el total de locales de la empresa a 39 y marca su cuarta ubicación en el área metropolitana de Nueva York. El nuevo showroom cuenta con un bar para probar joyas y espacios privados para citas uno a uno.

La ubicación ofrece opciones de compra inmediata para anillos de compromiso, piezas personalizadas y varias colecciones de joyería, incluyendo la Colección Jane Goodall, la Colección Perfecta y la Colección Sol. El showroom de Nolita se une a las ubicaciones existentes en Manhattan, Brooklyn y Roosevelt Field Mall en Long Island, fortaleciendo la presencia de Brilliant Earth en el mercado del noreste.

브릴리언트 어스 (Nasdaq: BRLT)는 뉴욕시 노리타에 위치한 엘리자베스 스트리트 255번지에 첫 번째 거리 수준의 쇼룸을 열었습니다. 이번 확장은 회사 쇼룸 수를 39개로 늘리고 뉴욕 대도시 지역에 4번째 매장을 추가하는 것입니다. 새로운 쇼룸은 보석 체험 바와 1:1 예약을 위한 개인 공간을 갖추고 있습니다.

위치는 약혼 반지, 맞춤 제작 제품 및 제인 구달 컬렉션, 퍼펙트 컬렉션, 솔 컬렉션을 포함한 다양한 보석 컬렉션에 대한 즉각 구매 옵션을 제공합니다. 노리타 쇼룸은 맨해튼, 브루클린, 롱아일랜드의 루스벨트 필드 몰에 있는 기존 매장과 함께하며, 브릴리언트 어스의 북동부 시장에서의 입지를 강화하고 있습니다.

Brilliant Earth (Nasdaq: BRLT) a ouvert son premier showroom de niveau rue à New York, au 255 Elizabeth Street, dans le quartier Nolita. Cette expansion porte le nombre total de showrooms de l'entreprise à 39 et marque son quatrième emplacement dans la région métropolitaine de New York. Le nouveau showroom dispose d'un bar d'essai de bijoux et d'espaces privés pour des rendez-vous individuels.

L'emplacement offre des options d'achat immédiat pour des bagues de fiançailles, des pièces personnalisées et diverses collections de bijoux, y compris la Collection Jane Goodall, la Collection Parfaite et la Collection Sol. Le showroom de Nolita rejoint les emplacements existants à Manhattan, Brooklyn et au Roosevelt Field Mall sur Long Island, renforçant ainsi la présence de Brilliant Earth sur le marché du Nord-Est.

Brilliant Earth (Nasdaq: BRLT) hat sein erstes Straßen-Showroom in New York City in der Elizabeth Street 255 im Nolita eröffnet. Diese Expansion erhöht die Gesamtzahl der Showrooms des Unternehmens auf 39 und markiert den vierten Standort im Großraum New York. Das neue Showroom bietet eine Schmuck-Anprobe-Bar und private Bereiche für persönliche Termine.

Der Standort bietet sofortige Kaufoptionen für Verlobungsringe, individuell gestaltete Stücke und verschiedene Schmuckkollektionen, darunter die Jane Goodall-Kollektion, die Perfect-Kollektion und die Sol-Kollektion. Das Showroom in Nolita ergänzt die bestehenden Standorte in Manhattan, Brooklyn und im Roosevelt Field Mall auf Long Island und stärkt somit die Präsenz von Brilliant Earth im Nordost-Markt.

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The Elizabeth Street Location Expands the Company's Showroom Fleet to 39

SAN FRANCISCO, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced the opening of its first street-level showroom in New York City. The showroom is located at 255 Elizabeth Street in Nolita and expands the Company’s retail footprint to four locations in the New York Metropolitan area, a critical market for its growing Northeast customer base.

The inviting floorplan includes a jewelry try-on bar, offering customers a hands-on and engaging holiday shopping experience and includes dedicated private spaces for the Company’s signature one-on-one bridal and fine jewelry appointments.

“We are committed to serving our customers where they live and shop, ensuring that our personalized and joyful shopping experience is always within reach,” said Beth Gerstein, co-founder and CEO. “Opening our doors in this vibrant Nolita neighborhood, particularly during the holiday season, is an exciting step forward for us, and we look forward to serving this dynamic community.”

The opening of the Nolita showroom provides customers in the greater New York Metropolitan area with two convenient options in Manhattan, along with additional locations in Brooklyn and at the Roosevelt Field Mall on Long Island.

“This new location is an important milestone in our brand's evolution," commented Chief Brand Officer Pam Catlett. "As our first street-level location in New York, we’re delighted to bring our distinct bridal, wedding and fine jewelry collections to more consumers. We are thrilled to be in this vital New York City neighborhood that's always been a center of style and self-expression.”

Brilliant Earth’s award-winning engagement rings will be available for customers interested in immediate purchases, alongside design-your-own pieces and personalized service via 1:1 appointments. Customers can also explore the Company’s newest fine jewelry collections, including the Jane Goodall Collection, the Perfect Collection, the Sol Collection, as well as other fine jewelry, including Zodiac pendants, nameplate necklaces, and bold gemstone cocktail rings.

For more information, please visit BrilliantEarth.com.

About Brilliant Earth 
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. With 2023 full-year revenue of $446 million and 13 consecutive quarters of positive adjusted EBITDA since its initial public offering in 2021, the Company’s mission since its 2005 founding has been to create a more transparent, sustainable, and compassionate jewelry industry. Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth has 39 showrooms across the United States and has served customers in over 50 countries worldwide.  

Media Contact:
Marisa Ochoa
marisa.ochoa@brilliantearth.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/592f1f92-7910-4a18-9d94-934bef5f8db9


FAQ

Where is Brilliant Earth's new Nolita showroom located in NYC?

Brilliant Earth's new Nolita showroom is located at 255 Elizabeth Street in New York City.

How many showrooms does Brilliant Earth (BRLT) now have in total?

With the opening of the Nolita location, Brilliant Earth now has 39 showrooms in total.

What collections are available at Brilliant Earth's new Nolita location?

The Nolita showroom offers the Jane Goodall Collection, the Perfect Collection, the Sol Collection, as well as Zodiac pendants, nameplate necklaces, and gemstone cocktail rings.

How many Brilliant Earth locations are now in the New York Metropolitan area?

Brilliant Earth now has four locations in the New York Metropolitan area, including two in Manhattan, one in Brooklyn, and one at Roosevelt Field Mall on Long Island.

Brilliant Earth Group, Inc.

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