Brilliant Earth Unveils New Showroom in New York City's Nolita Neighborhood

Rhea-AI Summary

Brilliant Earth (Nasdaq: BRLT) has opened its first street-level showroom in New York City at 255 Elizabeth Street in Nolita. This expansion brings the company's total showroom count to 39 and marks its fourth location in the New York Metropolitan area. The new showroom features a jewelry try-on bar and private spaces for one-on-one appointments.

The location offers immediate purchase options for engagement rings, design-your-own pieces, and various jewelry collections, including the Jane Goodall Collection, the Perfect Collection, and the Sol Collection. The Nolita showroom joins existing locations in Manhattan, Brooklyn, and Roosevelt Field Mall on Long Island, strengthening Brilliant Earth's presence in the Northeast market.

The Elizabeth Street Location Expands the Company's Showroom Fleet to 39

SAN FRANCISCO, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”) (Nasdaq: BRLT), an innovative, global leader in ethically sourced fine jewelry, today announced the opening of its first street-level showroom in New York City. The showroom is located at 255 Elizabeth Street in Nolita and expands the Company’s retail footprint to four locations in the New York Metropolitan area, a critical market for its growing Northeast customer base.

The inviting floorplan includes a jewelry try-on bar, offering customers a hands-on and engaging holiday shopping experience and includes dedicated private spaces for the Company’s signature one-on-one bridal and fine jewelry appointments.

“We are committed to serving our customers where they live and shop, ensuring that our personalized and joyful shopping experience is always within reach,” said Beth Gerstein, co-founder and CEO. “Opening our doors in this vibrant Nolita neighborhood, particularly during the holiday season, is an exciting step forward for us, and we look forward to serving this dynamic community.”

The opening of the Nolita showroom provides customers in the greater New York Metropolitan area with two convenient options in Manhattan, along with additional locations in Brooklyn and at the Roosevelt Field Mall on Long Island.

“This new location is an important milestone in our brand's evolution," commented Chief Brand Officer Pam Catlett. "As our first street-level location in New York, we’re delighted to bring our distinct bridal, wedding and fine jewelry collections to more consumers. We are thrilled to be in this vital New York City neighborhood that's always been a center of style and self-expression.”

Brilliant Earth’s award-winning engagement rings will be available for customers interested in immediate purchases, alongside design-your-own pieces and personalized service via 1:1 appointments. Customers can also explore the Company’s newest fine jewelry collections, including the Jane Goodall Collection, the Perfect Collection, the Sol Collection, as well as other fine jewelry, including Zodiac pendants, nameplate necklaces, and bold gemstone cocktail rings.

For more information, please visit BrilliantEarth.com.

About Brilliant Earth 
Brilliant Earth is a digitally native, omnichannel fine jewelry company and a global leader in ethically sourced fine jewelry. With 2023 full-year revenue of $446 million and 13 consecutive quarters of positive adjusted EBITDA since its initial public offering in 2021, the Company’s mission since its 2005 founding has been to create a more transparent, sustainable, and compassionate jewelry industry. Headquartered in San Francisco, CA and Denver, CO, Brilliant Earth has 39 showrooms across the United States and has served customers in over 50 countries worldwide.  

Media Contact:
Marisa Ochoa
marisa.ochoa@brilliantearth.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/592f1f92-7910-4a18-9d94-934bef5f8db9

FAQ

Where is Brilliant Earth's new Nolita showroom located in NYC?

Brilliant Earth's new Nolita showroom is located at 255 Elizabeth Street in New York City.

How many showrooms does Brilliant Earth (BRLT) now have in total?

With the opening of the Nolita location, Brilliant Earth now has 39 showrooms in total.

What collections are available at Brilliant Earth's new Nolita location?

The Nolita showroom offers the Jane Goodall Collection, the Perfect Collection, the Sol Collection, as well as Zodiac pendants, nameplate necklaces, and gemstone cocktail rings.

How many Brilliant Earth locations are now in the New York Metropolitan area?

Brilliant Earth now has four locations in the New York Metropolitan area, including two in Manhattan, one in Brooklyn, and one at Roosevelt Field Mall on Long Island.