American Dairy Queen Unveils New Line of Signature Stackburgers

Rhea-AI Summary

American Dairy Queen Corporation has announced the launch of its new Signature Stackburgers™ menu, marking the most extensive product rollout in 20 years. This menu introduces five flavor varieties of cheeseburgers, crafted to enhance their hot food offerings and attract customers seeking diverse flavors. Each burger includes 100% seasoned real beef and various toppings, available at all DQ Grill & Chill restaurants in the U.S., except Texas. Leaders at ADQ express confidence that these additions will boost customer retention and satisfaction.

Positive

• New Signature Stackburgers menu is the most extensive rollout in 20 years.
• Five distinct flavor varieties appealing to diverse consumer tastes.
• Burgers made with 100% seasoned real beef and premium toppings.
• Designed to enhance the hot food menu, improving customer experience.

Negative

• Signature Stackburgers menu is not available in Texas, limiting market reach.

New menu rollout is the most extensive in two decades

MINNEAPOLIS--(BUSINESS WIRE)-- American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced the new Signature Stackburgers^™ menu. Centered on cheeseburgers that deliver on consumer demand for big flavor and variety, this new menu is the most significant product rollout for ADQ in the past 20 years.

American Dairy Queen Unveils New Line of Signature Stackburgers (Photo: Business Wire)

“Our hot food menu, served at our DQ^® Grill & Chill^® restaurants, is key to our business goal to become a balanced leader in both food and treat items. We know that means innovating and expanding our everyday food offerings, and the new Signature Stackburgers go beyond typical cheeseburgers that you find at quick service restaurants,” said Troy Bader, president and chief executive officer at International Dairy Queen. “Offered in five flavor varieties, our new Signature Stackburgers deliver on everything fans want, and we are confident these new cheeseburgers will keep our fans coming back for more.”

Created as an everyday offering to defeat burger boredom, the Signature Stackburgers menu comes in five flavor varieties in the U.S. Offered as one-third pound doubles and one-half pound triples, each cheeseburger is made with 100-percent seasoned real beef and served on a soft and toasted bun with a wide array of delicious toppings.

The New Signature Stackburgers menu includes:

• FlameThrower^® with fiery FlameThrower sauce, perfectly melted Pepper Jack*, jalapeno bacon, tomato and lettuce
• Loaded A.1.^® with A.1. Thick & Hearty Steak Sauce, creamy peppercorn sauce, thick-cut Applewood smoked bacon, perfectly melted Sharp American* and crunchy onion rings
• Bacon Two Cheese Deluxe with perfectly melted Sharp American* and White Cheddar*, thick-cut Applewood smoked bacon, tomato, onion, lettuce, pickles, ketchup and mayo
• Two Cheese Deluxe with perfectly melted Sharp American* and White Cheddar*, tomato, onion, lettuce, pickles, ketchup and mayo
• Original Cheeseburger with perfectly melted Sharp American*, pickles, ketchup and mustard

“We know our fans are looking for cheeseburgers that offer big flavor and premium ingredients that keep them coming back for more, and the Signature Stackburgers menu was designed to meet that craving,” said Kelly Kenny, vice president of brand and product marketing at ADQ. “We now are offering five different cheeseburgers that bring flavor variety to our everyday menu, each made with perfectly melted cheese, seasoned beef and a host of creative toppings, all served on a perfectly soft and airy bun.”

The Signature Stackburgers menu is available at all DQ Grill & Chill restaurants across the U.S. To find the nearest DQ^® restaurant in the U.S, please visit dairyqueen.com/en-us/locations/

To learn more about the Signature Stackburgers menu and other DQ food and treat offerings, please visit dairyqueen.com.

Editor’s Note: The Signature Stackburgers menu is not available in Texas.

*Pasteurized process

About International Dairy Queen, Inc.

International Dairy Queen, Inc., (IDQ) based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit dairyqueen.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220330005132/en/

Taryn Ottaunick

dq@mww.com

Source: International Dairy Queen

FAQ

What is the new menu announced by American Dairy Queen?

American Dairy Queen announced the new Signature Stackburgers menu, featuring five flavor varieties of cheeseburgers.

When was the Signature Stackburgers menu launched?

The Signature Stackburgers menu was launched as of the press release date, March 30, 2022.

Where can I find the Signature Stackburgers menu?

The Signature Stackburgers menu is available at all DQ Grill & Chill restaurants across the U.S., except Texas.

What are the characteristics of the Signature Stackburgers?

Signature Stackburgers are one-third pound doubles and one-half pound triples made with 100% seasoned real beef and various toppings.

Is there a limitation to the Signature Stackburgers menu?

Yes, the Signature Stackburgers menu is not available in Texas.