Bruce Buffer Partners with Black Rifle Coffee Company to Auction Tailor-Made Suit in Support of Special Operations Warriors
Black Rifle Coffee Company (NYSE: BRCC) and UFC have partnered to auction a specially designed jacket worn by Bruce Buffer during UFC 309 at Madison Square Garden. The unique suit, featuring Vietnam War-inspired tiger stripe camouflage and custom details, will be auctioned from November 16-23 to benefit the Special Operations Warrior Foundation's Children with Disabilities Program. Additionally, BRCC has announced a $250,000 direct donation to support SOWF's mission of providing education funding for children of fallen Special Operations Personnel and Medal of Honor Recipients.
Black Rifle Coffee Company (NYSE: BRCC) e UFC hanno collaborato per mettere all'asta una giacca appositamente progettata indossata da Bruce Buffer durante l'UFC 309 al Madison Square Garden. Questo esclusivo abito, caratterizzato da un camuflare a strisce tigre ispirato alla Guerra del Vietnam e dettagli personalizzati, sarà messo all'asta dal 16 al 23 novembre per beneficiare del Programma per Bambini con Disabilità della Special Operations Warrior Foundation. Inoltre, BRCC ha annunciato una donazione diretta di 250.000 dollari per sostenere la missione di SOWF di fornire finanziamenti per l'istruzione ai figli del personale delle operazioni speciali caduti e dei destinatari della Medaglia d'Onore.
Black Rifle Coffee Company (NYSE: BRCC) y UFC han unido fuerzas para subastar una chaqueta diseñada especialmente que fue usada por Bruce Buffer durante el UFC 309 en Madison Square Garden. Este singular traje, que cuenta con un camuflaje de rayas de tigre inspirado en la Guerra de Vietnam y detalles personalizados, se subastará del 16 al 23 de noviembre para beneficiar el Programa para Niños con Discapacidades de la Special Operations Warrior Foundation. Además, BRCC ha anunciado una donación directa de 250,000 dólares para apoyar la misión de SOWF de proporcionar financiamiento educativo para los hijos del personal de operaciones especiales caídos y de los receptores de la Medalla de Honor.
블랙 라이플 커피 컴퍼니 (NYSE: BRCC)와 UFC가 매디슨 스퀘어 가든에서 열린 UFC 309 동안 브루스 버퍼가 착용한 특별히 디자인된 재킷을 경매에 부칠 예정이다. 베트남 전쟁에서 영감을 받은 호랑이 줄무늬 위장복과 맞춤 세부 사항이 있는 이 독특한 슈트는 11월 16일부터 23일까지 경매에 부쳐져 특수작전 전사 재단의 장애 아동 프로그램에 기금이 지원된다. 또한, BRCC는 고인이 된 특수 작전 요원들과 명예 훈장 수상자들의 자녀들에게 교육 자금을 지원하기 위해 SOWF의 사명을 돕기 위해 25만 달러의 직접 기부를 발표했다.
Black Rifle Coffee Company (NYSE: BRCC) et UFC se sont associés pour mettre aux enchères une veste spécialement conçue portée par Bruce Buffer lors de l'UFC 309 au Madison Square Garden. Ce costume unique, arborant un camouflage à rayures de tigre inspiré de la guerre du Vietnam et des détails personnalisés, sera mis aux enchères du 16 au 23 novembre au profit du Programme pour enfants handicapés de la Special Operations Warrior Foundation. De plus, BRCC a annoncé un dons direct de 250 000 dollars pour soutenir la mission de SOWF qui consiste à fournir un financement éducatif aux enfants du personnel des opérations spéciales décédés et aux récipiendaires de la Médaille d'honneur.
Black Rifle Coffee Company (NYSE: BRCC) und UFC haben sich zusammengetan, um eine speziell gestaltete Jacke zu versteigern, die Bruce Buffer während der UFC 309 im Madison Square Garden getragen hat. Der einzigartige Anzug, der mit einem von der Vietnamkriegs-Ära inspirierten Tigerstreifen-Camouflage und maßgeschneiderten Details ausgestattet ist, wird vom 16. bis 23. November versteigert, um das Programm für Kinder mit Behinderungen der Special Operations Warrior Foundation zu unterstützen. Darüber hinaus hat BRCC eine direkte Spende von 250.000 Dollar angekündigt, um die Mission von SOWF zu unterstützen, Bildungsfinanzierungen für die Kinder gefallener Spezialoperationen-Personal und Empfänger der Medal of Honor bereitzustellen.
- Direct donation of $250,000 to Special Operations Warrior Foundation
- Strategic partnership with UFC, a major sports organization
- High-profile marketing initiative at UFC 309 event
- None.
Insights
This charitable initiative, while admirable, has minimal direct financial impact on BRCC's business performance. The
The timing of this initiative during UFC 309 at Madison Square Garden provides significant visibility, though the actual revenue impact from increased brand awareness would be difficult to quantify. The collaboration aligns well with BRCC's core mission and target demographic, reinforcing their brand identity as a veteran-focused company, but is unlikely to materially affect near-term financial performance.
Proceeds from the auction will support Special Operations Warrior Foundation’s Children with Disabilities Program
During the highly anticipated UFC® 309: JONES vs. MIOCIC, taking place Saturday, November 16, at Madison Square Garden in
Following the fight, the specialty suit will be available at auction with proceeds benefitting the Special Operations Warrior Foundation’s Children with Disabilities Program. Beginning Saturday, November 16 at 12:05 a.m. EST and concluding Saturday, November 23 at 9:00 p.m. EST, fans and collectors will have the opportunity to own a piece of UFC history and support some of America’s most dedicated warriors and their families. Bids may be placed on the RallyUp Auction Page at https://go.rallyup.com/buffer-suit/Campaign/Details.
“Our mission is at the center of everything we do at Black Rifle Coffee Company,” said Black Rifle Coffee Company Co-founder Mat Best, “and teaming up with UFC to honor vets and support a great organization like the Special Operations Warrior Foundation is a no-brainer for us. Bruce Buffer has put so much of himself into supporting service members and veterans, and he's been just incredible to work with. We’re excited to see the suit in the Octagon, and we’re even more excited to see it at auction supporting the work SOWF does to make sure some incredible kids get the education they need and deserve.”
“This is more than just a suit,” said UFC Octagon announcer Bruce Buffer. “This is a way to bring massive awareness to the men and women who’ve served this country. It reminds us of the freedoms that we often take for granted. I’m proud to wear it, and I’m proud to support the Special Operations Warrior Foundation.”
"We are incredibly grateful to Black Rifle Coffee Company and Bruce Buffer for their unwavering support of our mission," said Major General (Ret.) Clay Hutmacher, President and CEO of the Special Operations Warrior Foundation. "Their generosity through this unique auction and donation will make a profound difference in the lives of SOWF students with disabilities, ensuring they have the resources and opportunities to thrive. It’s partnerships like these that enable us to honor the sacrifice of Special Operations and Medal of Honor families and provide lasting support to those who need it most.”
Black Rifle Coffee Company has also announced a direct donation of
About the Special Operations Warrior Foundation
The Special Operations Warrior Foundation’s enduring promise to America’s Army, Navy, Air Force, and Marine Corps Special Operations Personnel is to honor the fallen, and all Medal of Honor Recipients, providing “Cradle to Career” education funding, access to our college to career transitions program, and a commitment to cover educational costs for the surviving children of Special Operations Personnel whose spouses perish while the Special Operator is actively serving. SOWF also provides immediate financial grants to severely combat-wounded, ill, and injured Special Operations Personnel who require hospitalization. Learn more by visiting SpecialOps.org.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries and territories. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in
About Black Rifle Coffee Company
Black Rifle Coffee Company (BRCC) is a Veteran-founded lifestyle brand and coffee company serving premium coffee and other beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life.
To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241107350643/en/
Media Contacts
For Special Operations Warrior Foundation
Tamara Colbert
tamara@ironhorsepr.com
For UFC
Brian Smith
bsmith@ufc.com
For Black Rifle Coffee Company
press@blackriflecoffee.com
Source: Black Rifle Coffee Company
FAQ
When will the Bruce Buffer suit auction for BRCC start and end?
How much did Black Rifle Coffee Company (BRCC) donate to SOWF?
Where will Bruce Buffer wear the special BRCC auction jacket?
