Black Rifle Coffee Company Appoints Matt McGinley as Vice President of Investor Relations
Black Rifle Coffee Company (NYSE: BRCC) has appointed Matt McGinley as Vice President of Investor Relations. McGinley, with nearly two decades of experience as a consumer equity research analyst and a background in brand management, will focus on cultivating relationships with the investment community. He will communicate how BRCC's mission and values contribute to its financial performance by driving consumer loyalty, brand differentiation, and sustained growth.
McGinley's experience includes roles at Morgan Stanley, Evercore, and Needham, as well as brand management at Kraft Foods. He also served as an infantry officer in the U.S. Army, with deployments to Iraq and Afghanistan. McGinley holds an MBA from NYU's Stern School of Business and a BS in Finance from the University of Pittsburgh.
La Black Rifle Coffee Company (NYSE: BRCC) ha nominato Matt McGinley come Vice Presidente delle Relazioni con gli Investitori. McGinley, con quasi due decenni di esperienza come analista di ricerca azionaria di consumo e un background nella gestione del marchio, si concentrerà sullo sviluppo delle relazioni con la comunità degli investitori. Comunicherà come la missione e i valori di BRCC contribuiscano alle sue performance finanziarie, promuovendo la fedeltà dei consumatori, la differenziazione del marchio e una crescita sostenuta.
L'esperienza di McGinley include ruoli presso Morgan Stanley, Evercore e Needham, oltre alla gestione del marchio presso Kraft Foods. Ha anche servito come ufficiale di fanteria nell'Esercito degli Stati Uniti, con missioni in Iraq e Afghanistan. McGinley ha conseguito un MBA presso la Stern School of Business della NYU e una laurea in Finanza presso l'Università di Pittsburgh.
Black Rifle Coffee Company (NYSE: BRCC) ha designado a Matt McGinley como Vicepresidente de Relaciones con Inversores. McGinley, con casi dos décadas de experiencia como analista de investigación de acciones de consumo y un trasfondo en gestión de marcas, se centrará en cultivar relaciones con la comunidad de inversores. Comunicarán cómo la misión y los valores de BRCC contribuyen a su rendimiento financiero mediante la promoción de la lealtad del consumidor, la diferenciación de la marca y el crecimiento sostenido.
La experiencia de McGinley incluye roles en Morgan Stanley, Evercore y Needham, así como gestión de marca en Kraft Foods. También se desempeñó como oficial de infantería en el Ejército de los EE. UU., con despliegues en Irak y Afganistán. McGinley tiene un MBA de la Escuela de Negocios Stern de la NYU y una licenciatura en Finanzas de la Universidad de Pittsburgh.
블랙 라이플 커피 컴퍼니 (NYSE: BRCC)는 매트 맥진리를 투자자 관계 부사장으로 임명했습니다. 맥진리는 거의 20년의 소비재 주식 연구 분석가로서의 경험과 브랜드 관리 배경을 가지고 있으며, 투자자 커뮤니티와의 관계 구축에 집중할 것입니다. 그는 BRCC의 사명과 가치가 소비자 충성도, 브랜드 차별화, 지속 가능한 성장 촉진을 통해 재무 실적에 어떻게 기여하는지를 전달할 것입니다.
맥진리의 경험은 모건 스탠리, 에버코어, 니드햄에서의 역할을 포함하며, Kraft Foods에서의 브랜드 관리 경험도 있습니다. 그는 또한 미 육군에서 보병 장교로 복무하였고, 이라크와 아프가니스탄에서의 배치를 경험했습니다. 맥진리는 뉴욕대 스턴 비즈니스 스쿨에서 MBA를, 피츠버그 대학교에서 재무학 학사 학위를 받았습니다.
La Black Rifle Coffee Company (NYSE: BRCC) a nommé Matt McGinley au poste de Vice-Président des Relations avec les Investisseurs. McGinley, qui possède près de deux décennies d'expérience en tant qu'analyste de recherche sur les actions de consommation et un parcours en gestion de marque, se concentrera sur le développement des relations avec la communauté des investisseurs. Il expliquera comment la mission et les valeurs de BRCC contribuent à sa performance financière en favorisant la fidélité des consommateurs, la différenciation des marques et une croissance durable.
L'expérience de McGinley comprend des postes chez Morgan Stanley, Evercore et Needham, ainsi qu'en gestion de marque chez Kraft Foods. Il a également servi comme officier d'infanterie dans l'Armée américaine, avec des déploiements en Irak et en Afghanistan. McGinley détient un MBA de la Stern School of Business de la NYU et une licence en finance de l'Université de Pittsburgh.
Die Black Rifle Coffee Company (NYSE: BRCC) hat Matt McGinley zum Vizepräsidenten für Investor Relations ernannt. McGinley, der fast zwei Jahrzehnte Erfahrung als Aktienanalyst für Verbraucher und einen Hintergrund im Markenmanagement hat, wird sich darauf konzentrieren, Beziehungen zur Investmentgemeinschaft aufzubauen. Er wird kommunizieren, wie die Mission und die Werte von BRCC zu seiner finanziellen Leistung beitragen, indem sie die Kundenbindung, die Differenzierung der Marke und das nachhaltige Wachstum fördern.
McGinleys Erfahrung umfasst Positionen bei Morgan Stanley, Evercore und Needham sowie Markenmanagement bei Kraft Foods. Er diente auch als Infanterieoffizier in der US-Armee, mit Einsätzen im Irak und in Afghanistan. McGinley hat einen MBA von der Stern School of Business der NYU und einen Bachelorabschluss in Finanzen von der University of Pittsburgh.
- Appointment of an experienced professional to lead investor relations
- New VP brings extensive background in strategic finance and consumer packaged goods
- McGinley's military background aligns with BRCC's mission-driven brand
- None.
“Matt is a proven leader with an extensive background in strategic finance and consumer packaged goods, and we’re thrilled to welcome him to Black Rifle Coffee Company,” said BRCC Chief Financial Officer, Steve Kadenacy. “With a wealth of experience as an analyst covering consumer sectors such as restaurants, retail, food manufacturing, and other industries, Matt is ideally suited to share with investors how BRCC’s innovative, brand-forward strategy positions the company to create long-term value.”
Matt brings to Black Rifle Coffee Company nearly two decades of experience as a consumer equity research analyst at firms like Morgan Stanley, Evercore, and Needham. He also honed his abilities in brand management at Kraft Foods, focusing on new product commercialization in coffee and managing brands like Kool-Aid and Country Time Lemonade.
Before entering the corporate world, Matt served as an infantry officer in the
ABOUT BLACK RIFLE COFFEE COMPANY
Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company and lifestyle brand serving premium beverages to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle Coffee develops their explosive coffee roast profiles with the same mission focus they learned while serving in the military. The company's creative and entertaining approach to marketing has attracted more than 6 million followers across social media platforms. BRCC is committed to supporting Veterans, active-duty military, first responders, and the American way of life.
To learn more, visit www.blackriflecoffee.com, subscribe to the BRCC newsletter, or follow along on social media.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements about the Company and its industry that involve substantial risks and uncertainties. All statements other than statements of historical fact contained in this press release, including statements regarding the Company’s intentions, beliefs or current expectations concerning, among other things, the Company’s financial condition, liquidity, prospects, growth, strategies, future market conditions, developments in the capital and credit markets and expected future financial performance, as well as any information concerning possible or assumed future results of operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions, but the absence of these words does not mean that a statement is not forward-looking.
The events and circumstances reflected in the Company’s forward-looking statements may not be achieved or occur and actual results could differ materially from those projected in the forward-looking statements. Factors that may cause such forward-looking statements to differ from actual results include, but are not limited to: competition and our ability to grow and manage growth sustainably and retain our key employees; failure to achieve sustained profitability; negative publicity affecting our brand and reputation, or the reputation of key employees; failure to manage our debt obligations; failure to effectively make use of assets received under bartering transactions; failure by us to maintain our message as a supportive member of the Veteran and military communities and any other factors which may negatively affect the perception of our brand; our limited operating history, which may make it difficult to successfully execute our strategic initiatives and accurately evaluate future risks and challenges; failed marketing campaigns, which may cause us to incur costs without attracting new customers or realizing higher revenue; failure to attract new customers or retain existing customers; risks related to the use of social media platforms, including dependence on third-party platforms; failure to provide high-quality customer experience to retail partners and end users, including as a result of production defaults, or issues, including due to failures by one or more of our co-manufacturers, affecting the quality of our products, which may adversely affect our brand; decrease in success of the direct to consumer revenue channel; loss of one or more co-manufacturers, or delays, quality, or other production issues, including labor-related production issues at any of our co-manufacturers; failure to manage our supply chain, and accurately forecast our raw material and co-manufacturing requirements to support our needs; failure to effectively manage or distribute our products through our Wholesale business partners, especially our key Wholesale business partners; failure by third parties involved in the supply chain of coffee, store supplies or merchandise to produce or deliver products, including as a result of ongoing supply chain disruptions, or our failure to effectively manage such third parties; changes in the market for high-quality coffee beans and other commodities; fluctuations in costs and availability of real estate, labor, raw materials, equipment, transportation or shipping; failure to successfully compete with other producers and retailers of coffee; failure to successfully open new Black Rifle Coffee Outposts, including failure to timely proceed through permitting and other development processes, or the failure of any new or existing Outposts to generate sufficient sales; failure to properly manage our rapid growth, inventory needs, and relationships with various business partners; failure to protect against software or hardware vulnerabilities; failure to build brand recognition using our intellectual properties or otherwise; shifts in consumer spending, lack of interest in new products or changes in brand perception upon evolving consumer preferences and tastes; failure to adequately maintain food safety or quality and comply with food safety regulations; failure to successfully integrate into new domestic and international markets; risks related to leasing space subject to long-term non-cancelable leases and with respect to real property; failure of our franchise partners to successfully manage their franchises; failure to raise additional capital to develop the business; risks related to supply chain disruptions; risks related to unionization of employees; failure to comply with federal state and local laws and regulations, or failure to prevail in civil litigation matters; and other risks and uncertainties indicated in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (the “SEC”) on March 6, 2024 including those set forth under “Item 1A. Risk Factors” included therein, as well as in our other filings with the SEC. Such forward-looking statements are based on information available as of the date of this press release and the Company’s current beliefs and expectations concerning future developments and their effects on the Company. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, you should not place undue reliance on these forward-looking statements as predictions of future events. Although the Company believes that it has a reasonable basis for each forward-looking statement contained in this press release, the Company cannot guarantee that the future results, growth, performance or events or circumstances reflected in these forward-looking statements will be achieved or occur at all. These forward-looking statements speak only as of the date of this press release. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
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Investor Relations: IR@blackriflecoffee.com
Public Relations: press@blackriflecoffee.com
Source: Black Rifle Coffee Company
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