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BRC Inc. (symbol: BRCC) is a leading non-alcoholic beverage company based in the United States. Specializing in military and firearms-themed coffee products, BRC Inc. is a veteran-controlled company that serves premium coffee, engaging content, and high-quality merchandise to active military, veterans, and first responders.
The company is renowned for its commitment to producing great coffee that consumers love. Its omnichannel distribution network is robust, allowing BRC Inc. to reach its customers through three primary channels:
- Direct to Consumer: The e-commerce platform where consumers can order products online and have them shipped directly to their doorstep.
- Wholesale: This channel includes products sold to intermediaries such as convenience stores, grocery stores, drug stores, and mass merchandise retailers, who then sell these products to consumers.
- Outpost: Revenue generated from its company-operated and franchised retail coffee shop locations, known as Black Rifle Coffee Outposts.
BRC Inc. has achieved significant milestones recently. The company continues to expand its product line and retail footprint, ensuring that fans of its premium coffee can easily access their favorite products. Financially, BRC Inc. has shown steady growth, indicative of strong consumer demand and effective management strategies. The company's partnerships with various retailers further solidify its market presence.
Whether you're an active-duty service member, a veteran, or a first responder, BRC Inc. offers a community and a product that resonates deeply with its audience. The company's dedication to quality and its unique branding have made it a favorite among coffee enthusiasts across the country.
Black Rifle Coffee Company (NYSE: BRCC) has rescheduled its Investor Day to January 14, 2025, to be held at the ICR Conference in Orlando, Florida. This change was made due to unforeseen scheduling conflicts at the NYSE on Veterans Day. The event will feature:
- Presentations by Black Rifle's executive leadership team
- An in-depth overview of the company's long-term growth strategy
- Discussion of profitability goals
- Showcase of upcoming product innovations
Investors can attend in person by registering for the 27th Annual ICR Conference or via a live webcast. Registration details and conference agenda are available on the ICR Conference website (icrconference.com). Webcast access information will be provided closer to the event date.
Black Rifle Coffee Company (NYSE: BRCC) has appointed Matt McGinley as Vice President of Investor Relations. McGinley, with nearly two decades of experience as a consumer equity research analyst and a background in brand management, will focus on cultivating relationships with the investment community. He will communicate how BRCC's mission and values contribute to its financial performance by driving consumer loyalty, brand differentiation, and sustained growth.
McGinley's experience includes roles at Morgan Stanley, Evercore, and Needham, as well as brand management at Kraft Foods. He also served as an infantry officer in the U.S. Army, with deployments to Iraq and Afghanistan. McGinley holds an MBA from NYU's Stern School of Business and a BS in Finance from the University of Pittsburgh.
Black Rifle Coffee Company (NYSE: BRCC) has announced a long-term sales and distribution agreement with Keurig Dr Pepper (NASDAQ: KDP) for its new Black Rifle Energy™ drinks. The partnership combines BRCC's brand appeal with KDP's distribution network. The energy drinks, featuring 200mg of caffeine per 16-ounce can and zero sugar, will be available in four flavors. The product line is set to launch in Q4 and achieve nationwide availability by early 2025. KDP will handle distribution in most of its company-owned territories, aiming to boost retail presence and market share. This agreement expands on the existing K-Cup pod partnership between the two companies.
BRC Inc. (NYSE: BRCC) reported Q2 2024 financial results, showing mixed performance. Net revenue decreased 3% to $89.0 million, while wholesale revenue grew 8%. The company achieved significant profitability improvements, with Adjusted EBITDA increasing to $8.5 million from $0.1 million in Q2 2023. Gross margin expanded by 680 basis points to 41.9%. BRC announced the Q4 launch of Black Rifle Energy™ RTD, a clean energy alternative for national distribution in FY25. The company reiterated its full-year adjusted EBITDA guidance of $32 million to $42 million but revised its revenue guidance downward to $385-$415 million. Despite challenges in DTC and Outpost segments, BRC remains focused on operational excellence and expanding its wholesale presence.
Black Rifle Coffee Company (NYSE: BRCC) is expanding into the energy product category with a new line of Black Rifle Energy™ beverages. Set to launch in late Q4 and arrive nationwide in early 2025, these drinks feature BRCC's proprietary Energy Blend with naturally sourced caffeine. The company, known for its premium coffee and pro-American values, sees this as an opportunity to enter the $20 billion energy beverage market and strengthen relationships with existing customers while attracting new ones.
CEO Chris Mondzelewski emphasized that this move aligns with BRCC's commitment to product innovation and its core mission of supporting the service community. As the fastest-growing brand in the ready-to-drink coffee space, BRCC aims to revolutionize the premium beverage market with this bold entry into energy drinks.
Black Rifle Coffee Company (NYSE: BRCC) announces its Investor Day on Veterans Day, November 11, 2024, at the New York Stock Exchange. This event aims to showcase the company's growth, strategic vision, and service-forward mission. Founded by special operations veterans, BRCC has rapidly grown in the super premium coffee market while supporting veteran and first responder causes.
The Investor Day will include:
- A review of the Long Range Plan for growth and profitability
- Interaction with the extended leadership team
- A session with a guest speaker from a BRCC-supported Veteran Service Organization
- A tasting of BRCC's premium coffee
CEO Christopher Mondzelewski emphasizes the event's focus on both business achievements and commitment to the service community. Interested investors should RSVP by October 1, 2024.
Black Rifle Coffee Company (NYSE: BRCC) has announced the dates for its second quarter 2024 earnings release and conference call. The company will release its Q2 2024 results on Wednesday, August 7, 2024, after market close. A conference call to discuss the financial results will be held on Thursday, August 8, 2024, at 8:30 a.m. Eastern Time.
Investors can listen to the conference call via webcast on the company's website at ir.blackriflecoffee.com. For those unable to participate, a replay will be available until August 15, 2024. The U.S. toll-free replay dial-in number is (877) 660-6853, and the international replay dial-in number is (201) 612-7415, with the replay passcode 13747286.
Black Rifle Coffee Company (NYSE: BRCC) has been recognized on Circana’s 2023 New Product Pacesetters list. The company achieved the #4 spot among C-Store pacesetters and ranked #8 in the Food and Beverage New Products category out of 100 evaluated brand launches. This acknowledgment highlights BRCC's innovative approach and growing customer base despite the pandemic's impact. CEO Christopher Mondzelewski expressed pride in their mission-driven focus, which has resonated with consumers seeking premium coffee experiences. BRCC offers a diverse range of products, including Ready-to-Drink coffees, coffee pods, cold brew packs, and veteran-forward apparel, demonstrating its commitment to both quality and community support.
Black Rifle Coffee Company (NYSE: BRCC) announced the appointment of Major General Clayton Hutmacher and Lawrence “Chip” Molloy to its Board of Directors, effective June 7, 2024.
Clayton Hutmacher is the President and CEO of the Special Operations Warrior Foundation and has extensive military leadership experience, including roles in the U.S. Special Operations community. Lawrence “Chip” Molloy brings vast financial and retail experience, having served as CFO at Sprouts Farmers Market, Under Armour, and PetSmart, among others. CEO Chris Mondzelewski believes their combined expertise will strengthen the company’s strategic execution and long-term shareholder value.
BRC Inc. reported impressive financial results for Q1 2024, with a notable 18% increase in net revenue to $98.4 million, driven by a 51% growth in Wholesale. The company achieved a net income of $1.9 million and an Adjusted EBITDA of $14.1 million, marking a significant improvement from Q1 2023. BRC Inc. raised its 2024 guidance for Adjusted EBITDA to $32.0-42.0 million and Gross Margin is expected to be at the high end of 37%-40%. Additionally, the company entered into a strategic partnership with Keurig Dr Pepper for K-Cup pod manufacturing and distribution, enhancing its product offerings and market reach.
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