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BRC Inc. (symbol: BRCC) is a leading non-alcoholic beverage company based in the United States. Specializing in military and firearms-themed coffee products, BRC Inc. is a veteran-controlled company that serves premium coffee, engaging content, and high-quality merchandise to active military, veterans, and first responders.
The company is renowned for its commitment to producing great coffee that consumers love. Its omnichannel distribution network is robust, allowing BRC Inc. to reach its customers through three primary channels:
- Direct to Consumer: The e-commerce platform where consumers can order products online and have them shipped directly to their doorstep.
- Wholesale: This channel includes products sold to intermediaries such as convenience stores, grocery stores, drug stores, and mass merchandise retailers, who then sell these products to consumers.
- Outpost: Revenue generated from its company-operated and franchised retail coffee shop locations, known as Black Rifle Coffee Outposts.
BRC Inc. has achieved significant milestones recently. The company continues to expand its product line and retail footprint, ensuring that fans of its premium coffee can easily access their favorite products. Financially, BRC Inc. has shown steady growth, indicative of strong consumer demand and effective management strategies. The company's partnerships with various retailers further solidify its market presence.
Whether you're an active-duty service member, a veteran, or a first responder, BRC Inc. offers a community and a product that resonates deeply with its audience. The company's dedication to quality and its unique branding have made it a favorite among coffee enthusiasts across the country.
Black Rifle Coffee Company (NYSE: BRCC) presented its long-range financial targets and reaffirmed 2024 guidance at the 27th Annual ICR Conference. The company projects a 3-year revenue CAGR of 10-15% through 2027 and an adjusted EBITDA CAGR of 15-25% compared to 2024 results, with an expected gross margin rate above 40%.
The company reaffirmed its 2024 guidance, targeting net revenue of $390-395 million, gross margin rate between 40-42%, and adjusted EBITDA of $35-40 million. With the planned launch of Black Rifle Energy in 2025, the company expects temporary impacts on revenue growth and gross margins, falling below the guided 3-year rate and 40% respectively, but anticipates stronger growth in 2026 and 2027 as distribution expands and launch-related costs decrease.
Black Rifle Coffee Company (NYSE: BRCC), a veteran-founded premium lifestyle brand and coffee company, has announced its participation in the 27th Annual ICR Conference. The event will be held at Grande Lakes, Orlando, on January 14, 2025, at 8:00 AM Eastern Time.
The Investor Day presentation will feature the company's executive leadership team, who will provide a comprehensive review of Black Rifle's long-term growth strategy, profitability goals, and upcoming product innovations. The presentation will be accessible via webcast and through the company's Investor Relations website at ir.blackriflecoffee.com, where supporting materials will also be available.
Investors attending the conference are invited to participate in the presentation in person.
Black Rifle Coffee Company (NYSE: BRCC) and UFC have partnered to auction a specially designed jacket worn by Bruce Buffer during UFC 309 at Madison Square Garden. The unique suit, featuring Vietnam War-inspired tiger stripe camouflage and custom details, will be auctioned from November 16-23 to benefit the Special Operations Warrior Foundation's Children with Disabilities Program. Additionally, BRCC has announced a $250,000 direct donation to support SOWF's mission of providing education funding for children of fallen Special Operations Personnel and Medal of Honor Recipients.
BRC Inc. (NYSE: BRCC) reported Q3 2024 financial results with consolidated net revenue decreasing 2.3% to $98.2 million. Wholesale revenue grew 3.5% to $63.7 million, while Direct-to-Consumer revenue declined 11.4% to $29.0 million. The company reported a net loss of $1.4 million, improving from a $10.7 million loss in Q3 2023. Gross margin increased significantly to 42.1% from 33.9%. The company announced plans to launch Black Rifle Energy™ RTD in Q4 through a partnership with Keurig Dr Pepper for national distribution in FY25. The company increased its midpoint guidance for Gross Margin and adjusted EBITDA while narrowing full-year revenue range.
Black Rifle Coffee Company (NYSE: BRCC) has rescheduled its Investor Day to January 14, 2025, to be held at the ICR Conference in Orlando, Florida. This change was made due to unforeseen scheduling conflicts at the NYSE on Veterans Day. The event will feature:
- Presentations by Black Rifle's executive leadership team
- An in-depth overview of the company's long-term growth strategy
- Discussion of profitability goals
- Showcase of upcoming product innovations
Investors can attend in person by registering for the 27th Annual ICR Conference or via a live webcast. Registration details and conference agenda are available on the ICR Conference website (icrconference.com). Webcast access information will be provided closer to the event date.
Black Rifle Coffee Company (NYSE: BRCC) has appointed Matt McGinley as Vice President of Investor Relations. McGinley, with nearly two decades of experience as a consumer equity research analyst and a background in brand management, will focus on cultivating relationships with the investment community. He will communicate how BRCC's mission and values contribute to its financial performance by driving consumer loyalty, brand differentiation, and sustained growth.
McGinley's experience includes roles at Morgan Stanley, Evercore, and Needham, as well as brand management at Kraft Foods. He also served as an infantry officer in the U.S. Army, with deployments to Iraq and Afghanistan. McGinley holds an MBA from NYU's Stern School of Business and a BS in Finance from the University of Pittsburgh.
Black Rifle Coffee Company (NYSE: BRCC) has announced a long-term sales and distribution agreement with Keurig Dr Pepper (NASDAQ: KDP) for its new Black Rifle Energy™ drinks. The partnership combines BRCC's brand appeal with KDP's distribution network. The energy drinks, featuring 200mg of caffeine per 16-ounce can and zero sugar, will be available in four flavors. The product line is set to launch in Q4 and achieve nationwide availability by early 2025. KDP will handle distribution in most of its company-owned territories, aiming to boost retail presence and market share. This agreement expands on the existing K-Cup pod partnership between the two companies.
BRC Inc. (NYSE: BRCC) reported Q2 2024 financial results, showing mixed performance. Net revenue decreased 3% to $89.0 million, while wholesale revenue grew 8%. The company achieved significant profitability improvements, with Adjusted EBITDA increasing to $8.5 million from $0.1 million in Q2 2023. Gross margin expanded by 680 basis points to 41.9%. BRC announced the Q4 launch of Black Rifle Energy™ RTD, a clean energy alternative for national distribution in FY25. The company reiterated its full-year adjusted EBITDA guidance of $32 million to $42 million but revised its revenue guidance downward to $385-$415 million. Despite challenges in DTC and Outpost segments, BRC remains focused on operational excellence and expanding its wholesale presence.
Black Rifle Coffee Company (NYSE: BRCC) is expanding into the energy product category with a new line of Black Rifle Energy™ beverages. Set to launch in late Q4 and arrive nationwide in early 2025, these drinks feature BRCC's proprietary Energy Blend with naturally sourced caffeine. The company, known for its premium coffee and pro-American values, sees this as an opportunity to enter the $20 billion energy beverage market and strengthen relationships with existing customers while attracting new ones.
CEO Chris Mondzelewski emphasized that this move aligns with BRCC's commitment to product innovation and its core mission of supporting the service community. As the fastest-growing brand in the ready-to-drink coffee space, BRCC aims to revolutionize the premium beverage market with this bold entry into energy drinks.
Black Rifle Coffee Company (NYSE: BRCC) announces its Investor Day on Veterans Day, November 11, 2024, at the New York Stock Exchange. This event aims to showcase the company's growth, strategic vision, and service-forward mission. Founded by special operations veterans, BRCC has rapidly grown in the super premium coffee market while supporting veteran and first responder causes.
The Investor Day will include:
- A review of the Long Range Plan for growth and profitability
- Interaction with the extended leadership team
- A session with a guest speaker from a BRCC-supported Veteran Service Organization
- A tasting of BRCC's premium coffee
CEO Christopher Mondzelewski emphasizes the event's focus on both business achievements and commitment to the service community. Interested investors should RSVP by October 1, 2024.