Bragg Gaming Full Turnkey Solution Powers Hard Rock Casino Brand in The Netherlands
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has launched HardRockCasino.nl in the Dutch market, providing its advanced player account management (PAM) software. This marks Bragg's sixth PAM client in the Netherlands, solidifying its position as a leading technology and content supplier. Hard Rock Casino NL gains access to Bragg’s full range of managed services, including customer support, payment processing, fraud prevention, and retention marketing.
Additionally, Hard Rock Casino NL can access the Bragg HUB, featuring over 10,000 casino titles, including exclusive content from in-house studios like Atomic Slot Lab and Indigo Magic. The platform also includes Fuze™ promotional tools for player engagement. Bragg's collaboration with Hard Rock Digital comes as part of a brand licensing agreement with iCasino.BV, which obtained a Dutch Gambling Authority license in May. The Dutch online gambling market is expected to surpass USD 2 billion by 2024.
- Bragg's sixth PAM client in the Netherlands, cementing its market leadership.
- Launch of HardRockCasino.nl with comprehensive managed services.
- Hard Rock Casino NL gains access to over 10,000 casino titles and exclusive content.
- Fuze™ promotional tools included for enhanced player engagement.
- Strategic partnership potentially capitalizing on a projected USD 2 billion market by 2024.
- None.
Insights
Bragg Gaming Group's recent agreement with Hard Rock Casino NL highlights their strategic ambition to cement their leadership in the Dutch market. Signing the sixth PAM client in this region underlines their commitment to achieving a strong market presence. Given the Dutch online gambling market's projected worth of
From an investor's viewpoint, this partnership could drive revenue growth via increased market penetration and client diversification. Bragg's comprehensive solutions, from payment processing to fraud prevention, could potentially reduce operational risks while enhancing customer satisfaction and retention. Additionally, content aggregation and proprietary game offerings through the Bragg HUB may create new revenue streams. However, investors should also note the competitive nature of the market which could pressure margins and necessitate continuous innovation.
In the short term, the immediate financial impact might be minimal but the long-term prospects appear promising, particularly if the company can leverage its technology and content prowess effectively.
The entry of Hard Rock Casino NL into the Dutch market via Bragg's platform signals a significant expansion in the iGaming landscape. This partnership could serve as a benchmark for other global brands eyeing the Dutch market, potentially increasing demand for Bragg’s products and services. The Dutch market, with its stringent compliance requirements, suggests that Bragg's technology and services are robust and trusted within regulatory environments. This could enhance their reputation, attracting more high-profile clients and strengthening their market position.
Moreover, Bragg’s focus on localized content and responsible gambling solutions is well-aligned with the regulatory focus in the Netherlands. This alignment could facilitate smoother operations and reduce compliance-related risks. However, the success of this venture will depend on Bragg's ability to maintain high compliance standards and adapt to any regulatory changes swiftly.
Overall, this partnership is a positive indicator of Bragg’s strategic growth in a lucrative market, enhancing their potential for sustained market leadership.
Supplier concludes deal with sixth PAM customer as part of strategic goal of being the leading technology and content supplier to the Dutch market
SLIEMA,
The agreement marks Bragg’s 6th PAM client in
Hard Rock Casino NL will also benefit from Bragg’s full suite of managed services which include 24/7 customer support, payment processing and technology, fraud prevention services, retention marketing and access to our responsible gambling solutions.
In addition to its supply of PAM technology, the agreement also allows for content aggregation, with Hard Rock Casino NL gaining access to the Bragg HUB which brings together more than 10,000 casino titles, including exclusive games built on the Bragg Remote Gaming Server (RGS) and games from other leading iGaming suppliers.
Bragg will also supply exclusive content from its in-house proprietary games development studios including Atomic Slot Lab and Indigo Magic.
All online casino games delivered via the Company’s Bragg HUB content delivery platform come with the Company’s Fuze™ promotional tools as standard which offer player engagement features on games such as free rounds, tournaments and quests.
Hard Rock Digital operates in
Matevž Mazij, Chief Executive Officer at Bragg commented: “We’re excited to be able to support hardrockcasino.nl as it launches in the Dutch market under the Hard Rock Casino brand. Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with hardrockcasino.nl.”
Paul Strikers, Chief Executive Officer at iCasino added: “When entering a highly competitive market like
The Dutch online gambling market is projected to be worth over
About Bragg Gaming Group
Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a cross section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers. Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and at all points is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg Hub either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by powerful data analytics tools, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the
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Source: Bragg Gaming Group Inc.
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