Bragg Gaming Expands Partnership with Caesars Digital to Pennsylvania and Ontario

Rhea-AI Summary

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has expanded its partnership with Caesars Digital to Pennsylvania and Ontario, following earlier launches in New Jersey and Michigan. This expansion brings exclusive game titles and Remote Gaming Server (RGS) technology to new markets, doubling the number of states/provinces where Bragg content is offered on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

Players in Pennsylvania and Ontario will now have access to leading titles, including exclusive custom titles featuring Caesars IP, as well as games from Bragg's multiple studio partners. The expansion aligns with Bragg's strategy to deliver engaging content across North America. H2 Gambling Capital projects Gross Win of over USD $2.5 billion for Pennsylvania's regulated online casino market in 2024, and USD $2.2 billion for Ontario in the same period.

Positive

• Expansion into Pennsylvania and Ontario markets, doubling Bragg's presence with Caesars Digital
• Launch of exclusive custom titles featuring Caesars IP
• Access to games from multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation
• Implementation of Bragg's new RGS technology with Fuze™ promotional tools for player engagement
• Projected Gross Win of over USD $2.5 billion for Pennsylvania and USD $2.2 billion for Ontario in 2024

Negative

• None.

Financial Analyst

The expansion of Bragg Gaming Group's partnership with Caesars Digital into Pennsylvania and Ontario is a strategic move with potential for significant revenue growth. H2 Gambling Capital's projections of $2.5 billion and $2.2 billion Gross Win for these markets in 2024 highlight the substantial opportunity. This expansion doubles Bragg's presence with Caesars, potentially increasing market share and revenue streams. The inclusion of exclusive Caesars IP titles could drive player engagement and loyalty. However, the highly competitive nature of these markets means success isn't guaranteed. Investors should monitor key performance indicators in the coming quarters to gauge the impact on Bragg's financials.

Tech Expert

Bragg's Remote Gaming Server (RGS) technology deployment in new markets demonstrates their technological adaptability. The integration of Fuze™ promotional tools, offering features like free rounds and tournaments, could enhance player retention and lifetime value. The diverse game portfolio, including titles from multiple studio partners, suggests a robust content strategy. This tech-driven approach positions Bragg competitively in the rapidly evolving iGaming sector. However, the success will depend on the performance and reliability of their RGS in handling increased traffic and ensuring seamless game delivery across multiple jurisdictions. Continuous innovation will be important to maintain a technological edge in this fast-paced industry.

Market Research Analyst

This expansion signifies Bragg's commitment to market penetration in North America's regulated online casino sector. The partnership with a major player like Caesars Digital provides valuable brand association and distribution channels. The inclusion of exclusive and diverse game titles caters to varied player preferences, potentially increasing market share. However, success in these mature markets will require continuous content innovation and effective marketing strategies to stand out. The projected market sizes are promising, but Bragg will face stiff competition from established operators and other content providers. Monitoring player acquisition costs, game performance metrics and market share growth will be important in assessing the long-term impact of this expansion on Bragg's market position.

Expansion builds on prior New Jersey and Michigan content launches bringing exclusive game titles to new markets

TORONTO--(BUSINESS WIRE)-- Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”) is proud to confirm the launch of its newest games and Remote Gaming Server (RGS) technology with Caesars Digital in both Pennsylvania and Ontario.

The launch marks the expansion of Bragg’s existing partnership with Caesars Digital, following earlier launches in New Jersey and Michigan respectively, doubling the number of states/provinces in which Bragg content is offered on Caesars Palace Online Casino and Caesars Sportsbook & Casino. The expansion also deepens the partnership between the two companies.

Online casino players on Caesars iGaming platforms in Pennsylvania and Ontario will now be able to access leading titles, including exclusive custom titles featuring Caesars IP, "Boardwalk Slots Bankers & Cash” and “Lady Luck Egyptian Magic.”

In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation will also be available to players in both regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.

This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.

All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze™ promotional tools, which offer player engagement features on games such as free rounds, tournaments, and quests.

H2 Gambling Capital projects Gross Win of over USD $2.5 billion for the regulated online casino market in Pennsylvania in 2024, while Gross Win in Ontario is expected to be USD $2.2 billion over the same period.

Garrick Morris, Senior Vice President, Commercial for the U.S. and Canada, at Bragg Gaming Group, commented: “We’re delighted to be able to build on our existing relationship with Caesars Digital to include these new regulated jurisdictions which are both very exciting and very important markets for Bragg.”

Ricardo Cornejo Rivas, Vice President, Online Gaming, Caesars Digital, commented: “Expanding our catalog of best-in-class online casino content remains a focus for us. We are proud of our partnership with Bragg, and this expansion is a positive step forward in our journey to bring an elevated experience to our online casino players.”

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a cross section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers. Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and at all points is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg Hub either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by powerful data analytics tools, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the U.S, Canada, United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

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View source version on businesswire.com: https://www.businesswire.com/news/home/20240820320573/en/

For media enquiries or interview requests, please contact:

Robert Simmons, Head Of Communications, Bragg Gaming Group

press@bragg.group

Investors:

James Carbonara

Hayden IR

(646) 755-7412

james@haydenir.com

Source: Bragg Gaming Group Inc.

FAQ

What new markets has Bragg Gaming Group (BRAG) expanded into with Caesars Digital?

Bragg Gaming Group has expanded its partnership with Caesars Digital to Pennsylvania and Ontario, following earlier launches in New Jersey and Michigan.

What exclusive content is Bragg Gaming (BRAG) offering in the new markets?

Bragg Gaming is offering exclusive custom titles featuring Caesars IP, including 'Boardwalk Slots Bankers & Cash' and 'Lady Luck Egyptian Magic' in Pennsylvania and Ontario.

What is the projected Gross Win for Pennsylvania's regulated online casino market in 2024 according to H2 Gambling Capital?

H2 Gambling Capital projects a Gross Win of over USD $2.5 billion for the regulated online casino market in Pennsylvania in 2024.

What promotional tools does Bragg Gaming (BRAG) offer with its RGS technology?

Bragg Gaming's new RGS technology comes with Fuze™ promotional tools, offering player engagement features such as free rounds, tournaments, and quests.