Bragg Gaming Continues U.S. Expansion With BetMGM Pennsylvania Content Launch

Rhea-AI Summary

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) has launched its latest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania. This marks its third state launch with BetMGM, following earlier introductions in Michigan (2022) and New Jersey (2023). BetMGM players in Pennsylvania can now access popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab, with additional titles forthcoming. Further expansions include content from Bragg’s Wild Streak Gaming and partners under the Powered By Bragg program, including King Show Games and Sega Sammy Creation. Bragg’s new RGS technology features Fuze™ promotional tools for enhanced player engagement. The Pennsylvania market is projected to have a Gross Win of over USD $2.5 billion in 2024, indicating significant growth potential. Bragg emphasizes its commitment to innovation and player satisfaction in the U.S. iGaming market.

Positive

• Expansion to Pennsylvania increases reach within U.S. online casino market.
• Launch includes popular titles from Bragg’s Atomic Slot Lab, boosting player engagement.
• Further content from Wild Streak Gaming and other partners to be added, increasing diversity in game offerings.
• Utilization of Bragg’s Fuze™ promotional tools can enhance player retention and engagement.
• Projected Gross Win of over USD $2.5 billion in Pennsylvania by 2024 indicates high market potential.

Negative

• No negative aspects reported within the provided press release.

Insights

Financial Analyst

The expansion of Bragg Gaming Group into Pennsylvania with BetMGM signifies a strategic move to capture a larger share of the U.S. online casino market. The partnership already demonstrated success in Michigan and New Jersey, which can be seen as a positive indicator for this latest expansion. Analyzing the revenue potential, Pennsylvania's online casino market is projected to generate a Gross Win of over USD $2.5 billion in 2024. This figure provides an optimistic outlook for Bragg's revenue growth, as their innovative content and engagement tools could attract a significant portion of this market.

The addition of titles like “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab, along with content from Wild Streak Gaming and other partners, enhances the company's product portfolio, potentially increasing player retention and engagement. Furthermore, the integration of Fuze™ promotional tools is designed to enhance player experience, possibly resulting in higher average revenue per user (ARPU).

From an investor's perspective, this expansion supports the growth narrative for Bragg, contributing to the company’s long-term revenue stream and market presence. However, it is important to monitor the actual performance and player reception in Pennsylvania to ensure these projections align with reality.

Market Research Analyst

The U.S. online casino market is one of the fastest-growing segments in the gambling industry, driven by technological advancements and regulatory changes. Bragg’s entry into Pennsylvania, following their success in Michigan and New Jersey, is a tactical move to leverage the state’s burgeoning iGaming sector. Pennsylvania is a lucrative market with substantial growth potential, evidenced by H2 Gambling Capital's projection of over USD $2.5 billion Gross Win in 2024.

Bragg’s diversified content strategy, including exclusive partnerships and proprietary game titles, positions the company well to capture a broad demographic of players. Products from their Atomic Slot Lab and Wild Streak Gaming studios, along with offerings from partners like King Show Games, cater to varying player preferences, which can be important for market penetration and user acquisition. The deployment of the Fuze™ promotional tools is also notable, as these features can significantly enhance player engagement and retention.

For retail investors, this expansion could signify increased market share and enhanced brand visibility for Bragg. However, it’s essential to consider competition within the state, as numerous established and emerging players vie for market dominance. Evaluating the competitive landscape and Bragg’s unique selling propositions will be critical to understanding the potential long-term impact of this expansion.

Supplier extends content reach with U.S. online casino heavyweight to third state following similar launches in Michigan and New Jersey

TORONTO--(BUSINESS WIRE)-- Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) (“Bragg” or the “Company”) proudly announces the launch of its newest games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania.

This marks the third state in which Bragg content is live with BetMGM, following earlier launches including in Michigan in 2022 and New Jersey in 2023 respectively. BetMGM players in Pennsylvania can now enjoy popular titles such as “Egyptian Magic” and “Fairy Dust” from Bragg’s Atomic Slot Lab proprietary content studio with further titles set to follow.

Players will soon gain access to content from Bragg’s Las Vegas-based proprietary content studio Wild Streak Gaming, as well as titles from multiple exclusive content partners under the Powered By Bragg program including King Show Games and Sega Sammy Creation.

This expansion underscores Bragg's commitment to delivering innovative and engaging content to players across North America. All online casino games delivered on Bragg’s new RGS technology come with the Company’s Fuze™ promotional tools, which offer player engagement features on games such as free rounds, tournaments and quests.

H2 Gambling Capital projects Gross Win of over USD $2.5 billion for the regulated online casino market in Pennsylvania in 2024, illustrating the tremendous growth potential in the region.

Garrick Morris, Senior Vice President, Commercial for the U.S and Canada, at Bragg Gaming Group commented: “We’re delighted to strengthen our existing collaboration with BetMGM to a third U.S. state, as part of our ongoing drive to provide the highest quality content to players in the U.S. iGaming market. In developing high-quality engaging content, we want to contribute to the long-term success of our partners, and importantly provide a gaming experience which is exceptional for players.”

Oliver Bartlett, Vice President, Gaming, Product & Casino at BetMGM commented: “Bragg has been a great partner for BetMGM in Michigan and New Jersey, and it's exciting to now be able to expand that relationship to Pennsylvania. We’re confident that players in Pennsylvania will embrace this new online casino content which has proven to be popular in other regulated markets, with players already familiar with these titles from the land-based sector.”

About Bragg Gaming Group

Bragg Gaming Group (NASDAQ: BRAG, TSX: BRAG) is an iGaming content and turnkey technology solutions provider serving online and land-based gaming operators with its proprietary and exclusive content, and cutting-edge technology. Bragg Studios offer high-performing and passionately crafted casino game titles using the latest in data-driven insights from in-house brands including Wild Streak Gaming, Atomic Slot Lab and Indigo Magic. Its proprietary content portfolio is complemented by a cross section of exclusive titles from carefully selected studio partners under the Powered By Bragg program. Games built on Bragg’s remote games server (Bragg RGS) technology are distributed via the Bragg Hub content delivery platform and are available exclusively to Bragg customers. Bragg’s flexible, modern, omnichannel Player Account Management (PAM) platform powers multiple leading iCasino and sportsbook brands and at all points is supported by expert in-house managed, operational, and marketing services. Content delivered via the Bragg Hub either exclusively or from the Bragg aggregated games portfolio is managed from a single back-office which is supported by powerful data analytics tools, and Bragg’s award-winning Fuze™ player engagement toolset. Bragg is licensed, certified, approved and operational in many regulated iCasino markets globally, including the U.S, Canada, United Kingdom, Italy, the Netherlands, Germany, Sweden, Spain, Malta and Colombia.

Join Bragg Gaming Group on Social Media

Twitter
LinkedIn
Facebook
Instagram

View source version on businesswire.com: https://www.businesswire.com/news/home/20240626089010/en/

For media enquiries or interview requests, please contact:

Robert Simmons, Head Of Communications, Bragg Gaming Group

press@bragg.group

Investors:

James Carbonara

Hayden IR

(646)-755-7412

james@haydenir.com

Source: Bragg Gaming Group

FAQ

What new content has Bragg Gaming launched with BetMGM in Pennsylvania?

Bragg Gaming has launched games and Remote Game Server (RGS) technology with BetMGM in Pennsylvania, including titles like 'Egyptian Magic' and 'Fairy Dust' from its Atomic Slot Lab.

When did Bragg Gaming previously launch with BetMGM in other states?

Bragg Gaming launched with BetMGM in Michigan in 2022 and in New Jersey in 2023.

What is the projected Gross Win for the Pennsylvania online casino market in 2024?

The projected Gross Win for the Pennsylvania online casino market in 2024 is over USD $2.5 billion.

What promotional tools does Bragg Gaming use with its new RGS technology?

Bragg Gaming uses its Fuze™ promotional tools, which include features such as free rounds, tournaments, and quests to enhance player engagement.

Which content partners are included in Bragg’s Powered By Bragg program for Pennsylvania?

Content partners in Bragg’s Powered By Bragg program for Pennsylvania include King Show Games and Sega Sammy Creation.