bp Introduces earnify™App: Enhancing the Fuel and Convenience Store Experience
bp (NYSE: BP) has launched earnify™, a new app designed to enhance the fueling and convenience store experience. The app offers a loyalty program where users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. Users earn 1 point per $1 spent on fuel and 2 points per $1 spent on other in-store items, along with an always-on 5¢ per gallon savings on fuel purchases.
To celebrate the launch, bp is offering exclusive introductory benefits. For the first 90 days, users will earn double points on all transactions, and new users will receive 250 welcome points after registering. The earnify™ app is free to download and available for the latest versions of iOS and Android.
This initiative aligns with bp's global aim to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.
bp (NYSE: BP) ha lanciato earnify™, una nuova app progettata per migliorare l'esperienza nei punti di rifornimento e nei negozi di convenienza. L'app offre un programma di fidelizzazione in cui gli utenti possono guadagnare punti su ogni dollaro speso presso le sedi bp e Amoco, sia su carburante che su articoli in negozio. Gli utenti guadagnano 1 punto per $1 speso su carburante e 2 punti per $1 speso su altri articoli in negozio, insieme a un risparmio di 5¢ per gallone sugli acquisti di carburante, sempre attivo.
Per celebrare il lancio, bp offre benefit introduttivi esclusivi. Per i primi 90 giorni, gli utenti guadagneranno punti doppi su tutte le transazioni, e i nuovi utenti riceveranno 250 punti di benvenuto dopo la registrazione. L'app earnify™ è gratuita da scaricare ed è disponibile per le ultime versioni di iOS e Android.
Questa iniziativa si allinea con l'obiettivo globale di bp di aumentare i punti di contatto con i clienti da 12 milioni a oltre 15 milioni al giorno entro il 2025 e raddoppiare il suo margine lordo di convenienza entro il 2030.
bp (NYSE: BP) ha lanzado earnify™, una nueva aplicación diseñada para mejorar la experiencia en las estaciones de servicio y en las tiendas de conveniencia. La aplicación ofrece un programa de lealtad donde los usuarios pueden ganar puntos por cada dólar gastado en las ubicaciones de bp y Amoco, tanto en combustible como en artículos de tienda. Los usuarios ganan 1 punto por $1 gastado en combustible y 2 puntos por $1 gastado en otros artículos de tienda, junto con un ahorro de 5¢ por galón en las compras de combustible, siempre disponible.
Para celebrar el lanzamiento, bp está ofreciendo beneficios introductorios exclusivos. Durante los primeros 90 días, los usuarios ganarán puntos dobles en todas las transacciones, y los nuevos usuarios recibirán 250 puntos de bienvenida después de registrarse. La aplicación earnify™ es gratuita para descargar y está disponible para las últimas versiones de iOS y Android.
Esta iniciativa se alinea con el objetivo global de bp de aumentar los puntos de contacto con los clientes de 12 millones a más de 15 millones por día para 2025 y duplicar su margen bruto de conveniencia para 2030.
bp (NYSE: BP)는 earnify™라는 새로운 앱을 출시하여 주유소 및 편의점 경험을 향상시키고자 합니다. 이 앱은 사용자가 bp 및 Amoco 지점에서 연료와 매장 상품에 대해 지출한 금액의 각 달러마다 포인트를 적립할 수 있는 로열티 프로그램을 제공합니다. 사용자는 연료에 대해 $1당 1포인트, 매장 상품에 대해 $1당 2포인트를 적립하며, 연료 구매 시 갤런당 5¢의 절약 옵션도 항상 제공합니다.
출시를 기념하여 bp는 독점적인 소개 혜택을 제공합니다. 첫 90일 동안 사용자는 모든 거래에서 2배의 포인트를 적립할 수 있으며, 신규 사용자는 등록 후 250 환영 포인트를 받게 됩니다. earnify™ 앱은 무료로 다운로드 가능하며 최신 iOS 및 Android 버전에서 이용할 수 있습니다.
이 이니셔티브는 bp의 글로벌 목표와 일치하며, 2025년까지 고객 접점을 1200만 개에서 1500만 개 이상으로 늘리고 편의점 총 이익률이 두 배로 증가하는 것입니다.
bp (NYSE: BP) a lancé earnify™, une nouvelle application conçue pour améliorer l'expérience dans les stations-service et les magasins de proximité. L'application propose un programme de fidélité permettant aux utilisateurs de gagner des points pour chaque dollar dépensé dans les points de vente bp et Amoco, à la fois pour le carburant et les articles en magasin. Les utilisateurs gagnent 1 point par $1 dépensé en carburant et 2 points par $1 dépensé pour d'autres articles en magasin, ainsi qu'une économie de 5¢ par gallon toujours active sur les achats de carburant.
Pour célébrer le lancement, bp propose des avantages introductifs exclusifs. Pendant les 90 premiers jours, les utilisateurs gagneront des points doubles sur toutes les transactions, et les nouveaux utilisateurs recevront 250 points de bienvenue après leur inscription. L'application earnify™ est gratuite à télécharger et est disponible pour les dernières versions de iOS et Android.
Cette initiative s'aligne avec l'objectif mondial de bp d'augmenter le nombre de points de contact avec les clients de 12 millions à plus de 15 millions par jour d'ici 2025 et de doubler sa marge brute de commodité d'ici 2030.
bp (NYSE: BP) hat earnify™ ins Leben gerufen, eine neue App, die darauf abzielt, das Erlebnis an Tankstellen und in Convenience-Stores zu verbessern. Die App bietet ein Treueprogramm, bei dem Nutzer Punkte für jeden ausgegebenen Dollar an bp- und Amoco-Standorten sammeln können, sowohl für Treibstoff als auch für Waren im Geschäft. Nutzer erhalten 1 Punkt pro $1, das für Treibstoff ausgegeben wird, und 2 Punkte pro $1, das für andere Artikel im Geschäft ausgegeben wird, sowie eine dauerhaft 5¢ pro Gallone Ersparnis beim Kauf von Kraftstoff.
Zur Feier des Starts bietet bp exklusive Einführungsvorteile an. In den ersten 90 Tagen erhalten die Nutzer doppelte Punkte auf alle Transaktionen, und neue Nutzer erhalten nach der Registrierung 250 Willkommenspunkte. Die earnify™-App kann kostenlos heruntergeladen werden und ist für die neuesten Versionen von iOS und Android verfügbar.
Diese Initiative steht im Einklang mit dem globalen Ziel von bp, die Kundenkontaktpunkte von 12 Millionen auf über 15 Millionen pro Tag bis 2025 zu erhöhen und die Bruttomarge des Convenience-Geschäfts bis 2030 zu verdoppeln.
- Introduction of earnify™ app to enhance customer experience and loyalty
- Loyalty program offering points on fuel and in-store purchases
- Always-on 5¢ per gallon savings on fuel purchases
- Double points for the first 90 days and 250 welcome points for new users
- Aligns with bp's global strategy to increase customer touchpoints and double convenience gross margin
- None.
- earnify™ aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience.
- Exclusive introductory offer includes double points for the first 90 days and 250 welcome points after registration.
earnify™ users can earn points on every dollar spent at bp and Amoco locations, both on fuel and in-store items. Users earn 1 point per
"Our customers are at the heart of everything we do," said Greg Franks, senior vice president, mobility and convenience,
bp is offering exclusive introductory benefits to celebrate the launch of the earnify™ app. For the first 90 days, users will earn double points on all transactions, giving them a head start on building their rewards. Additionally, new users will receive 250 welcome points after registering in the app.
bp's earnify™ app is free to download, easy to use, and is available for the latest versions of iOS and Android. For more information, visit https://www.bp.com/en_us/united-states/home/products-and-services/earnify.html.
With earnify™, bp is building on a convenience and mobility business that has been delivering value for decades. Globally bp is aiming to increase customer touchpoints from 12M to more than 15M per day by 2025 and double its convenience gross margin by 2030.
About bp: bp is investing in America's energy system as we transition from an international oil company to an integrated energy company. With
Contacts:
bp press office, US
uspress@bp.com
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SOURCE bp
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