Hello Alpha & BODi: Medical Expertise Meets Lifestyle Wellness
The Beachbody Company (NYSE: BODI) and Hello Alpha have announced a strategic partnership combining BODi's lifestyle programs with Hello Alpha's virtual healthcare services. The collaboration focuses on integrating BODi's 140+ fitness programs and nutrition solutions with Hello Alpha's virtual medical care for 100+ conditions.
The partnership initially targets two key health areas:
- Hormone Health: Combining BODi's Belle Vitale program for hormone balance with Hello Alpha's hormone testing and medical guidance
- Weight Management: Integrating Hello Alpha's prescription medication services with BODi's exercise programs to maintain muscle mass during weight loss
Hello Alpha's patients will gain access to BODi's fitness and nutrition programs, while BODi members can receive medical support and personalized insights from licensed providers. The companies plan to expand their collaboration to additional health areas in the future.
La Beachbody Company (NYSE: BODI) e Hello Alpha hanno annunciato una partnership strategica che combina i programmi di lifestyle di BODi con i servizi di assistenza sanitaria virtuale di Hello Alpha. La collaborazione si concentra sull'integrazione dei oltre 140 programmi di fitness e delle soluzioni nutrizionali di BODi con le cure mediche virtuali di Hello Alpha per oltre 100 condizioni.
La partnership si rivolge inizialmente a due aree chiave della salute:
- Salute Ormonale: Combinando il programma Belle Vitale di BODi per l'equilibrio ormonale con i test ormonali e la guida medica di Hello Alpha
- Gestione del Peso: Integrando i servizi di prescrizione di Hello Alpha con i programmi di esercizio di BODi per mantenere la massa muscolare durante la perdita di peso
I pazienti di Hello Alpha avranno accesso ai programmi di fitness e nutrizione di BODi, mentre i membri di BODi potranno ricevere supporto medico e approfondimenti personalizzati da parte di fornitori autorizzati. Le aziende pianificano di espandere la loro collaborazione ad ulteriori aree di salute in futuro.
La empresa Beachbody (NYSE: BODI) y Hello Alpha han anunciado una asociación estratégica que combina los programas de estilo de vida de BODi con los servicios de atención médica virtual de Hello Alpha. La colaboración se centra en integrar los más de 140 programas de fitness y soluciones nutricionales de BODi con la atención médica virtual de Hello Alpha para más de 100 condiciones.
La asociación se dirige inicialmente a dos áreas clave de la salud:
- Salud Hormonal: Combinando el programa Belle Vitale de BODi para el equilibrio hormonal con las pruebas hormonales y la orientación médica de Hello Alpha
- Gestión del Peso: Integrando los servicios de medicamentos recetados de Hello Alpha con los programas de ejercicio de BODi para mantener la masa muscular durante la pérdida de peso
Los pacientes de Hello Alpha tendrán acceso a los programas de fitness y nutrición de BODi, mientras que los miembros de BODi podrán recibir apoyo médico y conocimientos personalizados de proveedores autorizados. Las empresas planean expandir su colaboración a otras áreas de salud en el futuro.
비치바디 컴퍼니 (NYSE: BODI)와 헬로 알파가 BODi의 라이프스타일 프로그램과 헬로 알파의 가상 의료 서비스를 결합한 전략적 파트너십을 발표했습니다. 이 협력은 BODi의 140개 이상의 피트니스 프로그램과 영양 솔루션을 헬로 알파의 100개 이상의 질병에 대한 가상 의료와 통합하는 데 중점을 두고 있습니다.
파트너십은 처음에 두 가지 주요 건강 영역을 목표로 합니다:
- 호르몬 건강: BODi의 호르몬 균형을 위한 벨 비탈 프로그램과 헬로 알파의 호르몬 검사 및 의료 지침을 결합
- 체중 관리: 체중 감량 중 근육량 유지를 위해 BODi의 운동 프로그램과 헬로 알파의 처방 약물 서비스를 통합
헬로 알파의 환자들은 BODi의 피트니스 및 영양 프로그램에 접근할 수 있으며, BODi의 회원들은 면허가 있는 제공자로부터 의료 지원과 개인화된 통찰력을 받을 수 있습니다. 두 회사는 향후 추가 건강 분야로 협력을 확대할 계획입니다.
La Beachbody Company (NYSE: BODI) et Hello Alpha ont annoncé un partenariat stratégique combinant les programmes de style de vie de BODi avec les services de santé virtuelle de Hello Alpha. La collaboration se concentre sur l'intégration des plus de 140 programmes de fitness et solutions nutritionnelles de BODi avec les soins médicaux virtuels de Hello Alpha pour plus de 100 conditions.
Le partenariat vise initialement deux domaines clés de la santé :
- Santé Hormonal: Combinant le programme Belle Vitale de BODi pour l'équilibre hormonal avec les tests hormonaux et l'orientation médicale de Hello Alpha
- Gestion du Poids: Intégrant les services de médicaments prescrits de Hello Alpha avec les programmes d'exercice de BODi pour maintenir la masse musculaire pendant la perte de poids
Les patients de Hello Alpha auront accès aux programmes de fitness et de nutrition de BODi, tandis que les membres de BODi pourront recevoir un soutien médical et des informations personnalisées de la part de fournisseurs agréés. Les entreprises prévoient d'élargir leur collaboration à d'autres domaines de la santé à l'avenir.
Die Beachbody Company (NYSE: BODI) und Hello Alpha haben eine strategische Partnerschaft angekündigt, die die Lifestyle-Programme von BODi mit den virtuellen Gesundheitsdiensten von Hello Alpha kombiniert. Die Zusammenarbeit konzentriert sich auf die Integration von über 140 Fitnessprogrammen und Ernährungslösungen von BODi mit der virtuellen medizinischen Versorgung von Hello Alpha für über 100 Erkrankungen.
Die Partnerschaft richtet sich zunächst an zwei wichtige Gesundheitsbereiche:
- Hormonelle Gesundheit: Kombination des Belle Vitale-Programms von BODi zur Hormonbalance mit den Hormonuntersuchungen und der medizinischen Beratung von Hello Alpha
- Gewichtsmanagement: Integration der Verschreibung von Medikamenten von Hello Alpha mit den Trainingsprogrammen von BODi, um die Muskelmasse während der Gewichtsabnahme zu erhalten
Die Patienten von Hello Alpha erhalten Zugang zu den Fitness- und Ernährungsprogrammen von BODi, während die Mitglieder von BODi medizinische Unterstützung und personalisierte Einblicke von lizenzierten Anbietern erhalten können. Die Unternehmen planen, ihre Zusammenarbeit in Zukunft auf weitere Gesundheitsbereiche auszudehnen.
- Strategic expansion into medical services through Hello Alpha partnership
- Access to new customer base through Hello Alpha's patient network
- Potential revenue growth through expanded service offerings
- Competitive advantage in combining fitness with medical care
- Initial focus to only two health areas
- Success dependent on effective integration of services
- Potential regulatory risks in combining fitness with medical services
Insights
BODi's strategic partnership with Hello Alpha represents a significant expansion into the rapidly growing telehealth market, potentially creating new revenue streams beyond their core fitness and nutrition business. This collaboration strategically positions BODi at the intersection of lifestyle wellness and medical care—a high-growth market segment with substantial monetization potential.
The partnership focuses initially on two lucrative health areas: hormone health and weight management. These markets present substantial opportunities as the global hormone replacement therapy market is projected to grow significantly, while the prescription weight loss medication market has seen explosive growth with GLP-1 drugs like Ozempic and Wegovy.
This appears to be a complementary business relationship where BODi gains medical credibility and Hello Alpha gains lifestyle programming. The integration of Hello Alpha's medical testing and provider services with BODi's existing Belle Vitale program creates a more comprehensive offering that could command premium pricing while reducing customer churn through increased value delivery.
For BODi, whose market cap sits around
Hello Alpha provides virtual healthcare tailored to individual needs for 100+ conditions, including women's health, hormone health, weight loss, primary care and more. Patients connect with board-certified medical providers for virtual doctor visits, at-home testing, personalized treatment plans, and ongoing support.
BODi’s offering of over 140 innovative step-by-step fitness programs, easy to follow nutrition programs and portfolio of science-backed, and premium supplements empower members to make sustainable lifestyle changes that support their overall well-being and help them get reliable, proven results.
“This collaboration with Hello Alpha is a powerful new expansion of BODi’s offerings with an intention to support true health and wellness for BODi members,” said BODi Co-founder and CEO Carl Daikeler. “Our members can now take their health journey to the next level with comprehensive medical support and personalized insights from a licensed medical provider who will have the context of integrating their specific BODi program into their holistic healthy lifestyle, all from the comfort of their home.”
“This partnership with BODi complements our mission to provide our patients with access to convenient healthy lifestyle solutions for whole person care,” said Hello Alpha's CEO Gloria Lau. “This partnership currently addresses two specific key areas of health, including hormone health and weight management.”
Hormone Health Support from BODi and Hello Alpha
Hello Alpha is particularly enthusiastic about BODi's Belle Vitale program and its comprehensive lifestyle approach to hormone balance for women, focusing on nutrition, fitness, and stress reduction. For women seeking targeted support for specific hormone imbalances, Hello Alpha's hormone program complements Belle Vitale with at-home testing, medical guidance, and personalized treatment plans when needed.
“Hormonal fluctuations are a natural part of a woman's life,” said Dr. Loni Belyea, Chief Medical Officer at Hello Alpha. “But imbalances can lead to challenging symptoms like mood changes, sleep disturbances, and weight fluctuations. Understanding these changes through testing and expert guidance is crucial.” Hello Alpha's medical expertise combined with Belle Vitale's lifestyle focus provides comprehensive support for women navigating hormonal changes.
Weight Management Support from BODi and Hello Alpha
This collaboration will also benefit Hello Alpha patients using prescription medication for weight management. Through BODi, Hello Alpha patients now have access to exercise programs that help them stay fit, maintain muscle mass, and achieve their health goals.
“Studies have shown the importance of combining strength training with weight loss medication to preserve lean muscle and improve long-term outcomes,” said Dr. Belyea. “Loss of muscle can hinder weight loss efforts and lead to other health problems. This partnership offers our patients a comprehensive approach to achieving and maintaining a healthy weight.”
While these are two key initial health areas of focus, both companies anticipate expanding their collaboration in the near future. This partnership marks a significant step forward in integrated health, demonstrating a shared commitment to providing people with the expert support and tools they need to navigate their health journey and thrive.
About Hello Alpha
Hello Alpha is a virtual healthcare platform designed by women, for women, offering personalized care for over 100 conditions through secure messaging. Unlike traditional healthcare, Hello Alpha matches each patient with a dedicated provider who builds a relationship based on active listening and collaborative decision-making. Patients access expert care on their own terms—no waiting rooms, scheduling hassles, or video calls—with transparent, affordable pricing that removes barriers to prioritizing health. Hello Alpha's approach addresses the whole person, considering physical, mental, and emotional well-being together, creating a healthcare experience that fits seamlessly into busy lives while delivering care that truly listens and responds to women's unique health needs.
Learn more about Hello Alpha at www.helloalpha.com.
About BODi
About BODi and The Beachbody Company, Inc.
Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for over 25 years such as P90X, Insanity, and 21-Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.
Safe Harbor Statement
This press release contains “forward-looking” statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our business strategy, our plans, and our objectives and future operations. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors. You can identify these statements by the use of terminology such as “believe”, “plans”, “expect”, “will”, “should,” “could”, “estimate”, “anticipate,” “upon” or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250318725567/en/
Source: The Beachbody Company, Inc.
FAQ
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