BMO's Wrap the Good Returns to Support Barrier-Breaking Businesses Across North America
BMO has launched its annual Wrap the Good campaign for the 2024 holiday season, featuring gift ideas from businesses owned by traditionally underrepresented communities. The campaign introduces a new augmented reality experience called Unwrap the Good, allowing shoppers to scan and reveal promotional codes through their phones at BMOWrapTheGood.com. Featured businesses include Sḵwálwen Botanicals and Niffy Signature from Canada, and Sol Sister Sport and Not Just Cookies Wholesale Bakery from the United States. The initiative includes complimentary holiday wrapping paper with QR codes in select BMO branches across North America.
BMO ha lanciato la sua annuale campagna Wrap the Good per la stagione delle festività 2024, presentando idee regalo da imprese di comunità tradizionalmente sottorappresentate. La campagna introduce una nuova esperienza in realtà aumentata chiamata Unwrap the Good, che consente agli acquirenti di scansionare e rivelare codici promozionali tramite i loro telefoni su BMOWrapTheGood.com. Tra le attività evidenziate figurano Sḵwálwen Botanicals e Niffy Signature dal Canada, e Sol Sister Sport e Not Just Cookies Wholesale Bakery dagli Stati Uniti. L'iniziativa include carta da regalo natalizia gratuita con codici QR in selezionate filiali BMO in Nord America.
BMO ha lanzado su campaña anual Wrap the Good para la temporada navideña 2024, presentando ideas de regalos de negocios propiedad de comunidades tradicionalmente subrepresentadas. La campaña introduce una nueva experiencia de realidad aumentada llamada Unwrap the Good, que permite a los compradores escanear y revelar códigos promocionales a través de sus teléfonos en BMOWrapTheGood.com. Entre los negocios destacados se encuentran Sḵwálwen Botanicals y Niffy Signature de Canadá, y Sol Sister Sport y Not Just Cookies Wholesale Bakery de Estados Unidos. La iniciativa incluye papel de regalo navideño gratuito con códigos QR en sucursales seleccionadas de BMO en América del Norte.
BMO는 2024년 연휴 시즌을 맞아 Wrap the Good 캠페인을 시작했습니다. 이 캠페인은 전통적으로 소외된 커뮤니티가 소유한 기업의 선물 아이디어를 소개합니다. 캠페인은 Unwrap the Good이라는 새로운 증강 현실 경험을 도입하여 쇼핑객들이 BMOWrapTheGood.com에서 휴대폰을 사용해 프로모션 코드를 스캔하고 드러낼 수 있게 합니다. 소개된 사업체에는 캐나다의 Sḵwálwen Botanicals와 Niffy Signature, 미국의 Sol Sister Sport와 Not Just Cookies Wholesale Bakery가 포함됩니다. 이 이니셔티브는 북미의 특정 BMO 지점에서 QR 코드가 포함된 무료 크리스마스 포장지를 제공합니다.
BMO a lancé sa campagne annuelle Wrap the Good pour la saison des fêtes 2024, présentant des idées de cadeaux provenant d'entreprises appartenant à des communautés traditionnellement sous-représentées. La campagne introduit une nouvelle expérience de réalité augmentée appelée Unwrap the Good, permettant aux acheteurs de scanner et de révéler des codes promotionnels via leur téléphone sur BMOWrapTheGood.com. Parmi les entreprises mises en avant, on trouve Sḵwálwen Botanicals et Niffy Signature du Canada, ainsi que Sol Sister Sport et Not Just Cookies Wholesale Bakery des États-Unis. L'initiative comprend du papier d'emballage de Noël offert avec des codes QR dans des agences BMO sélectionnées à travers l'Amérique du Nord.
BMO hat seine jährliche Wrap the Good-Kampagne für die Feiertagssaison 2024 gestartet, die Geschenkideen von Unternehmen aus traditionell unterrepräsentierten Gemeinschaften präsentiert. Die Kampagne führt ein neues Augmented-Reality-Erlebnis namens Unwrap the Good ein, das es den Käufern ermöglicht, Promocodes über ihre Telefone auf BMOWrapTheGood.com zu scannen und freizulegen. Zu den hervorgehobenen Unternehmen gehören Sḵwálwen Botanicals und Niffy Signature aus Kanada sowie Sol Sister Sport und Not Just Cookies Wholesale Bakery aus den Vereinigten Staaten. Die Initiative umfasst kostenlose Weihnachtspapierverpackungen mit QR-Codes in ausgewählten BMO-Filialen in Nordamerika.
- Campaign supports business growth for underrepresented communities
- Implementation of innovative AR technology for customer engagement
- Multi-channel marketing approach (social media, TV, physical advertisements)
- None.
- New augmented reality experience supports interactive shopping with promotional codes for unique holiday gifts.
TORONTO and CHICAGO, Nov. 25, 2024 /PRNewswire/ - BMO today announced the return of its Wrap the Good campaign, showcasing holiday gift ideas from barrier-breaking businesses from traditionally underrepresented communities.
This year's campaign features a new augmented reality (AR) experience, Unwrap the Good, where shoppers use their phones to scan and unwrap gifts displayed on social media, TV and physical advertisements to reveal promotional codes at BMOWrapTheGood.com. In select BMO branches in
"BMO's Wrap the Good campaign helps support financial progress for our customers and the communities we serve," said Erminia (Ernie) Johannson, Group Head, North American Personal and Business Banking, BMO. "BMO is committed to driving long-term prosperity and sustained economic growth in our communities and we are excited to support these barrier-breaking business owners and their teams across our North American footprint, aligned with our Purpose, to Boldly Grow the Good in business and life."
BMO Business Banking clients featured in this year's gift guide include Sḵwálwen Botanicals and Niffy Signature in
Launched in 2021, BMO's Wrap the Good campaign celebrates and spotlights businesses with barrier-breaking ownership during the holiday season. To discover and shop the gift guide and support barrier-breaking businesses, please visit: BMOWrapTheGood.com.
About BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of
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SOURCE BMO Financial Group
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