U.S. Haircutting Franchise Renews with Unbound CMS by Bridgeline

Rhea-AI Summary

On June 22, 2021, Bridgeline Digital (NASDAQ: BLIN) announced a long-term contract with a leading U.S. haircutting franchise, solidifying its partnership since 2012. The new 36-month agreement involves consolidating franchise locations under a single domain to enhance digital efficiency and reduce long-term costs. Unbound CMS will support this initiative with its Local Pages solution. CEO Ari Kahn expressed enthusiasm for continuing to provide valuable services to the franchise's operations.

Positive

• Secured a long-term 36-month contract with a major U.S. haircutting franchise, expanding customer commitment.
• The partnership enhances digital experience by streamlining franchises under one main domain.

Negative

• None.

WOBURN, Mass., June 22, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), provider of cloud-based marketing technology software, announced that one of the largest U.S.-based haircutting franchises has signed a long-term contract with Unbound CMS.

The company has more than 1,800 locations throughout the United States. The business had been with Unbound CMS since 2012, when the Unbound team originally designed and built their corporate site. Throughout the years, Unbound has also incorporated store locators and developed franchisee local sites. Each franchise site has its own unique URL with a handful of webpages for each location, all powered by Unbound.

The company recently decided to consolidate the franchises under the main domain and streamline their digital experience while also reducing long-term costs. After evaluating other CMS options on the market, the team recognized that Unbound was the best solution for their project. Unbound will provide the powerful Local Pages solution which was an essential part of closing this franchise-specific renewal deal. The company decided on a 36-month contract to perfect this new digital strategy with Unbound.

“Bridgeline has a long history with this company and we’re thrilled to be powering their latest digital project,” said Ari Kahn, President and CEO of Bridgeline Digital. “We hope we can prove again how valuable our services are to their business and franchisees.” 

About Bridgeline Digital 
Bridgeline helps companies grow online revenues by increasing their traffic, conversion rates, and average order values with its Unbound cloud-based marketing platform and suite of apps. To learn more, please visit www.bridgeline.com or call (800) 603-9936.

 
Contact: 
Jeremy LaDuque 
EVP of Marketing 
Bridgeline Digital 
press@bridgeline.com 

FAQ

What is the significance of the contract announced by Bridgeline Digital on June 22, 2021?

The contract signifies a long-term partnership with a major haircutting franchise, reaffirming Bridgeline's role in enhancing their digital strategy.

How long is the new contract with the haircutting franchise?

The new contract is for a duration of 36 months.

What technology will Bridgeline Digital utilize for the franchise's digital experience?

Bridgeline Digital will utilize the Unbound CMS platform, specifically its Local Pages solution.

How long has Bridgeline Digital been working with the haircutting franchise?

Bridgeline Digital has been collaborating with the franchise since 2012.