Top Building Materials Retailer Contracts Bridgeline for AI-Powered SmartSearch

Rhea-AI Summary

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that a leading building materials retailer has chosen their AI-powered search technology, HawkSearch, to enhance their eCommerce site. This move aims to increase revenue by improving product discovery within their expanded catalog of over 5,000 products. HawkSearch will provide navigation tools like autocomplete, drop-down menus, and faceted search results, making the online catalog more user-friendly. The tool will also offer personalized recommendations based on customer browsing behavior and search patterns, ultimately increasing sales. CEO Ari Kahn highlighted the significance of this partnership in enhancing engagement and improving the online shopping experience in the building materials industry.

Positive

• Bridgeline Digital, Inc. (NASDAQ: BLIN) secures a partnership with a leading building materials retailer to implement HawkSearch, their AI-powered search technology, aiming to enhance the retailer's eCommerce site.
• The use of HawkSearch is expected to improve product discovery within the retailer's expanded catalog of over 5,000 products, ultimately increasing revenue.
• The tool will provide navigation tools and personalized recommendations based on customer behavior, contributing to a more efficient online shopping experience.
• CEO Ari Kahn emphasizes the importance of this partnership in enhancing engagement and improving the online shopping experience in the building materials industry.

Negative

• None.

WOBURN, Mass., Jan. 24, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a marketing technology company, announced today that a leading building materials retailer has selected Bridgeline's AI-powered search technology, HawkSearch, to enhance their eCommerce site.

The building materials retailer has selected HawkSearch to increase revenue by improving product discovery within their newly expanded catalog of over 5,000 products. The retailers’ online catalog will become more user-friendly with HawkSearch, due to navigation tools like autocomplete, drop-down menus, and faceted search results. For instance, when a customer searches for "crown molding" on the eCommerce site, HawkSearch will instantly display relevant search results with detailed product attributes, allowing customers to quickly narrow down their options based on specific criteria like size, material, or style.

The retailer will leverage HawkSearch Recommendations to provide a personalized shopping experience, encouraging exploration of the retailer’s diverse range of products and simplifying the decision-making process for customers. This tool intelligently recommends products to customers based on their browsing behavior and search patterns. HawkSearch Recommendations increases sales by showcasing relevant products that customers are more likely to purchase.

Ari Kahn, CEO of Bridgeline Digital, commented on the partnership, stating, "Partnering with a growing eCommerce brand as they expand their online catalog marks a step in our efforts to enhance engagement in the building materials industry. The integration of HawkSearch into their eCommerce platform is pivotal in using advanced search technology to improve how customers interact with and navigate extensive online catalogs in the building materials sector, contributing to a more efficient online shopping experience."

About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
‍Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

 

FAQ

What is the name of the AI-powered search technology chosen by the building materials retailer?

The building materials retailer has selected HawkSearch, an AI-powered search technology, to enhance their eCommerce site.

How many products are in the retailer's expanded catalog?

The retailer's expanded catalog contains over 5,000 products.

What are some of the navigation tools provided by HawkSearch?

HawkSearch provides navigation tools like autocomplete, drop-down menus, and faceted search results to make the online catalog more user-friendly.

How does HawkSearch improve the online shopping experience for customers?

HawkSearch offers personalized recommendations based on customer browsing behavior and search patterns, ultimately increasing sales and simplifying the decision-making process for customers.

Who commented on the partnership between Bridgeline Digital and the building materials retailer?

Ari Kahn, CEO of Bridgeline Digital, commented on the partnership, highlighting its significance in enhancing engagement and improving the online shopping experience in the building materials industry.