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Top Building Materials Distributor Selects HawkSearch to Power Optimizely eCommerce

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Bridgeline Digital (NASDAQ:BLIN) announced that a major building materials distributor has chosen HawkSearch to enhance its Optimizely eCommerce search capabilities. The distributor, which operates multiple distribution centers across the U.S., will implement HawkSearch's AI-powered search solution to improve product discovery and online engagement.

The selection was influenced by HawkSearch's ability to provide critical features including Unit of Measure (UoM) support, Concept Search, and advanced marketing tools. A notable advantage was HawkSearch's quick deployment of a development environment and product indexing capabilities before contract completion.

Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante distributore di materiali da costruzione ha scelto HawkSearch per migliorare le capacità di ricerca eCommerce di Optimizely. Il distributore, che gestisce diversi centri di distribuzione negli Stati Uniti, implementerà la soluzione di ricerca basata su intelligenza artificiale di HawkSearch per migliorare la scoperta dei prodotti e l'interazione online.

La scelta è stata influenzata dalla capacità di HawkSearch di fornire funzionalità critiche, tra cui il supporto per l'Unità di Misura (UoM), la Ricerca Concettuale e strumenti di marketing avanzati. Un vantaggio notevole è stata la rapida implementazione da parte di HawkSearch di un ambiente di sviluppo e delle capacità di indicizzazione dei prodotti prima del completamento del contratto.

Bridgeline Digital (NASDAQ:BLIN) anunció que un importante distribuidor de materiales de construcción ha elegido HawkSearch para mejorar las capacidades de búsqueda de comercio electrónico de Optimizely. El distribuidor, que opera múltiples centros de distribución en EE. UU., implementará la solución de búsqueda impulsada por IA de HawkSearch para mejorar el descubrimiento de productos y la interacción en línea.

La selección fue influenciada por la capacidad de HawkSearch para proporcionar características críticas, incluyendo soporte para Unidad de Medida (UoM), Búsqueda Conceptual y herramientas de marketing avanzadas. Una ventaja notable fue el rápido despliegue por parte de HawkSearch de un entorno de desarrollo y capacidades de indexación de productos antes de la finalización del contrato.

브리짓라인 디지털 (NASDAQ:BLIN)은 주요 건축 자재 유통업체가 호크서치를 선택하여 Optimizely 전자상거래 검색 기능을 향상시키기로 했다고 발표했습니다. 이 유통업체는 미국 전역에 여러 유통 센터를 운영하며, 제품 발견 및 온라인 참여를 개선하기 위해 호크서치의 인공지능 기반 검색 솔루션을 구현할 예정입니다.

선택은 호크서치가 제공하는 중요한 기능, 즉 측정 단위(UoM) 지원, 개념 검색 및 고급 마케팅 도구를 제공할 수 있는 능력에 의해 영향을 받았습니다. 특히, 계약 완료 전에 개발 환경과 제품 색인화 기능을 신속하게 배포한 것이 큰 장점으로 작용했습니다.

Bridgeline Digital (NASDAQ:BLIN) a annoncé qu'un important distributeur de matériaux de construction a choisi HawkSearch pour améliorer les capacités de recherche eCommerce d'Optimizely. Le distributeur, qui opère plusieurs centres de distribution aux États-Unis, mettra en œuvre la solution de recherche alimentée par l'IA de HawkSearch pour améliorer la découverte de produits et l'engagement en ligne.

La sélection a été influencée par la capacité de HawkSearch à fournir des fonctionnalités critiques, y compris le support de l'unité de mesure (UoM), la recherche conceptuelle et des outils de marketing avancés. Un avantage notable a été le déploiement rapide par HawkSearch d'un environnement de développement et des capacités d'indexation des produits avant l'achèvement du contrat.

Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein großer Baustellenmaterialdistributor HawkSearch ausgewählt hat, um die Suchfunktionen des Optimizely eCommerce zu verbessern. Der Distributor, der mehrere Vertriebszentren in den USA betreibt, wird die KI-gestützte Suchlösung von HawkSearch implementieren, um die Produkterkennung und das Online-Engagement zu verbessern.

Die Auswahl wurde durch die Fähigkeit von HawkSearch beeinflusst, kritische Funktionen wie die Unterstützung von Maßeinheiten (UoM), Konzeptsuche und fortschrittliche Marketing-Tools bereitzustellen. Ein bemerkenswerter Vorteil war die schnelle Bereitstellung einer Entwicklungsumgebung und die Produktindizierungsfähigkeiten von HawkSearch vor Abschluss des Vertrags.

Positive
  • Expansion of market presence in Optimizely ecosystem
  • New enterprise client acquisition in building materials sector
  • Demonstration of rapid deployment capabilities
Negative
  • None.

AI-Driven Search Enhances Product Discovery and Customer Engagement

WOBURN, MASSACHUSETTS / ACCESS Newswire / March 11, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a prominent building materials distributor has selected HawkSearch to enhance its Optimizely eCommerce search experience. This implementation expands HawkSearch's presence in the Optimizely ecosystem, delivering advanced search capabilities tailored for enterprise distributors.

With multiple distribution centers across the U.S. and a longstanding industry presence, the company needed a scalable, high-performance search solution to improve product discoverability and online engagement. HawkSearch's AI-powered search optimizes relevance, conversion rates, and revenue generation on the distributor's eCommerce platform.

The distributor required seamless Optimizely integration with critical features such as Unit of Measure (UoM) support, Concept Search, and advanced marketing and merchandising tools. A key differentiator in the selection process was HawkSearch's ability to rapidly deploy a development environment and enable product indexing before contract finalization, accelerating time to value.

"This implementation reinforces HawkSearch's expanding role in the Optimizely Configured Commerce ecosystem," said Ari Kahn, CEO of Bridgeline Digital. "Our intelligent search technology is helping enterprise distributors create seamless, relevant customer experiences that drive measurable results."

About Bridgeline

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact Information:

Danielle Colvin
SVP of Marketing
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

FAQ

What features led the building materials distributor to choose HawkSearch for their Optimizely platform?

The distributor selected HawkSearch for its Unit of Measure (UoM) support, Concept Search, advanced marketing tools, and rapid development environment deployment capabilities.

How will HawkSearch's AI technology benefit the building materials distributor's eCommerce platform?

HawkSearch's AI-powered search will optimize relevance, conversion rates, and revenue generation while improving product discoverability and online engagement.

What is the significance of this partnership for Bridgeline Digital (BLIN) in the Optimizely ecosystem?

This partnership strengthens HawkSearch's position in the Optimizely Configured Commerce ecosystem, particularly in serving enterprise distributors.

When did Bridgeline Digital (BLIN) announce the building materials distributor partnership?

Bridgeline Digital announced the partnership on March 11, 2025.
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