Leading Fastener Distributor Chooses Bridgeline’s AI-Driven HawkSearch
Bridgeline Digital (NASDAQ: BLIN) announced that a leading fastener distributor has chosen their HawkSearch AI-driven search solution to enhance their online product discovery capabilities on the Optimizely platform. The distributor will implement various HawkSearch features including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, and location-based entitlements. This marks the first lead from HawkSearch's partnership with Xngage, utilizing their XConnect connector for product discovery. The collaboration combines Xngage's digital commerce expertise with Bridgeline's AI technology to create new growth opportunities.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato che un importante distributore di fissaggi ha scelto la loro soluzione di ricerca basata sull'AI HawkSearch per migliorare le capacità di scoperta dei prodotti online sulla piattaforma Optimizely. Il distributore implementerà varie funzionalità di HawkSearch, tra cui Instant Engage, regole di potenziamento e soppressione, moltiplicatori di apprendimento automatico, raccomandazioni di prodotto, campagne e diritti basati sulla posizione. Questo segna il primo risultato collaborativo dall'accordo tra HawkSearch e Xngage, utilizzando il loro connettore XConnect per la scoperta dei prodotti. La collaborazione unisce l'expertise nel commercio digitale di Xngage con la tecnologia AI di Bridgeline per creare nuove opportunità di crescita.
Bridgeline Digital (NASDAQ: BLIN) anunció que un importante distribuidor de sujetadores ha elegido su solución de búsqueda impulsada por IA HawkSearch para mejorar sus capacidades de descubrimiento de productos en línea en la plataforma Optimizely. El distribuidor implementará varias funciones de HawkSearch, incluyendo Instant Engage, reglas de impulso y enterramiento, multiplicadores de aprendizaje automático, recomendaciones de productos, campañas y derechos basados en la ubicación. Este es el primer resultado de la asociación de HawkSearch con Xngage, utilizando su conector XConnect para el descubrimiento de productos. La colaboración combina la experiencia en comercio digital de Xngage con la tecnología AI de Bridgeline para crear nuevas oportunidades de crecimiento.
브리지를라인 디지털(나스닥: BLIN)은 주요 고정 장치 유통업체가 온라인 제품 검색 기능을 향상시키기 위해 HawkSearch AI 기반 검색 솔루션을 선택했다고 발표했습니다. 이 유통업체는 HawkSearch의 다양한 기능, 즉 인스턴트 참여, 강화 및 감춤 규칙, 기계 학습 배수기, 제품 추천, 캠페인 및 위치 기반 권한을 구현할 예정입니다. 이는 HawkSearch와 Xngage의 파트너십에서 첫 번째 성과로, 제품 발견을 위해 XConnect 커넥터를 활용한 것입니다. 이 협업은 Xngage의 디지털 상거래 전문성과 Bridgeline의 AI 기술을 결합하여 새로운 성장 기회를 창출합니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé qu'un important distributeur de fixations a choisi sa solution de recherche alimentée par l'IA HawkSearch pour améliorer ses capacités de découverte de produits en ligne sur la plateforme Optimizely. Le distributeur mettra en œuvre diverses fonctionnalités de HawkSearch, y compris Instant Engage, des règles de mise en avant et de masquage, des multiplicateurs d'apprentissage machine, des recommandations de produits, des campagnes et des droits basés sur la localisation. Cela marque le premier succès du partenariat entre HawkSearch et Xngage, utilisant leur connecteur XConnect pour la découverte de produits. La collaboration combine l'expertise en commerce numérique de Xngage avec la technologie IA de Bridgeline pour créer de nouvelles opportunités de croissance.
Bridgeline Digital (NASDAQ: BLIN) gab bekannt, dass sich ein führender Verteilungsanbieter für Befestigungen für ihre KI-gestützte Suchlösung HawkSearch entschieden hat, um die Online-Produktentdeckungsfähigkeiten auf der Optimizely-Plattform zu verbessern. Der Distributor wird verschiedene HawkSearch-Funktionen implementieren, darunter Instant Engage, Aufwertungs- und Abwertungsregeln, Maschinenlern-Verstärker, Produktempfehlungen, Kampagnen und standortbasierte Berechtigungen. Dies markiert den ersten Erfolg der Partnerschaft von HawkSearch mit Xngage, die ihren XConnect-Connector für die Produkterkennung nutzen. Die Zusammenarbeit vereint die digitale Handelsexpertise von Xngage mit der KI-Technologie von Bridgeline, um neue Wachstumschancen zu schaffen.
- First successful lead acquisition through new Xngage partnership
- Expansion into fastener distribution market with new client win
- Implementation of multiple revenue-driving features (Instant Engage, product recommendations, campaigns)
- None.
Insights
This partnership signals a strategic expansion in Bridgeline's B2B e-commerce presence. The integration of HawkSearch's AI capabilities with a major fastener distributor addresses critical pain points in industrial product search, particularly for complex part numbers and dimensional products. The partnership with Xngage and their XConnect connector creates a new sales channel that could accelerate BLIN's market penetration in the industrial distribution sector.
The deal's value comes from potential recurring revenue through the SaaS model and the possibility of expanding to additional branch locations. While the specific contract value isn't disclosed, industrial distributors typically represent high-value, long-term clients due to their complex product catalogs and multiple location deployments. The partnership with Xngage as a channel partner could lead to similar deals in the industrial sector, potentially creating a new vertical focus for Bridgeline.
WOBURN, Mass., Oct. 29, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a leading distributor of fasteners, tools, maintenance, shop, and industrial supplies has selected HawkSearch to enhance their on-site search capabilities.
The distributor will leverage HawkSearch to optimize their customer experience and product discovery on the Optimizely platform. The solution will address common challenges and use cases for complex part number searches as well as dimensional products with data discrepancies in unit of measure. They will also utilize HawkSearch’s merchandising features including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, as well as entitlements and Visitor Targets for their multiple branch locations.
This marks the first lead from HawkSearch’s partner Xngage. The distributor will use the Xngage XConnect connector for HawkSearch to power their product discovery. Combining Xngage’s digital commerce expertise with Bridgeline’s AI-driven technology opens new growth opportunities. This initial success lays the groundwork for future joint initiatives that will drive innovation and deliver impactful results.
“We’re excited to see our partnership with Xngage take off with this first lead. Their expertise in digital commerce, combined with HawkSearch’s advanced capabilities, will help us unlock new growth,” said Carl Prizzi, EVP of Revenue at Bridgeline. “Together, we’re ready to deliver AI-driven solutions that enhance customer experiences and drive revenue growth.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
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