Leading Fastener Distributor Chooses Bridgeline’s AI-Driven HawkSearch

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) announced that a leading fastener distributor has chosen their HawkSearch AI-driven search solution to enhance their online product discovery capabilities on the Optimizely platform. The distributor will implement various HawkSearch features including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, and location-based entitlements. This marks the first lead from HawkSearch's partnership with Xngage, utilizing their XConnect connector for product discovery. The collaboration combines Xngage's digital commerce expertise with Bridgeline's AI technology to create new growth opportunities.

Positive

• First successful lead acquisition through new Xngage partnership
• Expansion into fastener distribution market with new client win
• Implementation of multiple revenue-driving features (Instant Engage, product recommendations, campaigns)

Negative

• None.

WOBURN, Mass., Oct. 29, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced that a leading distributor of fasteners, tools, maintenance, shop, and industrial supplies has selected HawkSearch to enhance their on-site search capabilities.

The distributor will leverage HawkSearch to optimize their customer experience and product discovery on the Optimizely platform. The solution will address common challenges and use cases for complex part number searches as well as dimensional products with data discrepancies in unit of measure. They will also utilize HawkSearch’s merchandising features including Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, as well as entitlements and Visitor Targets for their multiple branch locations.

This marks the first lead from HawkSearch’s partner Xngage. The distributor will use the Xngage XConnect connector for HawkSearch to power their product discovery. Combining Xngage’s digital commerce expertise with Bridgeline’s AI-driven technology opens new growth opportunities. This initial success lays the groundwork for future joint initiatives that will drive innovation and deliver impactful results.

“We’re excited to see our partnership with Xngage take off with this first lead. Their expertise in digital commerce, combined with HawkSearch’s advanced capabilities, will help us unlock new growth,” said Carl Prizzi, EVP of Revenue at Bridgeline. “Together, we’re ready to deliver AI-driven solutions that enhance customer experiences and drive revenue growth.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is Bridgeline Digital's (BLIN) latest partnership announcement?

Bridgeline Digital announced that a leading fastener distributor has selected their HawkSearch AI-driven search solution to enhance their on-site search capabilities on the Optimizely platform.

What features will the fastener distributor implement from Bridgeline's (BLIN) HawkSearch?

The distributor will implement Instant Engage, boost and bury rules, machine learning multipliers, product recommendations, campaigns, and location-based entitlements and Visitor Targets.

How is Bridgeline (BLIN) collaborating with Xngage in this deal?

The fastener distributor will use Xngage's XConnect connector for HawkSearch to power their product discovery, marking the first lead from the HawkSearch-Xngage partnership.