Leading Cleaning Supplies Distributor Selects HawkSearch to Power Product Discovery
Bridgeline Digital's HawkSearch platform has been selected by a leading JanSan (Janitorial and Sanitation) industry distributor to enhance their digital customer experience. The implementation will feature dynamic auto-complete functionality, Unit of Measure Conversion, and personalized product recommendations throughout the customer journey.
The platform will incorporate advanced promotional tools including keyword-based banners and featured content, while merchandising capabilities aim to increase cart sizes and conversion rates. Additional features include concept and image search to improve long-tail and visual product searches, along with fine-grain controls for relevancy tuning.
La piattaforma HawkSearch di Bridgeline Digital è stata selezionata da un importante distributore nel settore JanSan (Pulizia e Igiene) per migliorare l'esperienza digitale dei propri clienti. L'implementazione includerà funzionalità dinamiche di completamento automatico, conversione delle unità di misura e raccomandazioni di prodotto personalizzate lungo il percorso del cliente.
La piattaforma integrerà strumenti promozionali avanzati, tra cui banner basati su parole chiave e contenuti in evidenza, mentre le capacità di merchandising mireranno ad aumentare le dimensioni del carrello e i tassi di conversione. Tra le caratteristiche aggiuntive ci sono la ricerca per concetto e immagine per migliorare le ricerche di prodotto a lungo termine e visive, insieme a controlli dettagliati per l'affinamento della pertinenza.
La plataforma HawkSearch de Bridgeline Digital ha sido seleccionada por un destacado distribuidor de la industria JanSan (Limpieza e Higiene) para mejorar la experiencia digital de sus clientes. La implementación contará con funcionalidades dinámicas de autocompletado, conversión de unidades de medida y recomendaciones personalizadas de productos a lo largo del recorrido del cliente.
La plataforma incorporará herramientas promocionales avanzadas, incluidos banners basados en palabras clave y contenido destacado, mientras que las capacidades de merchandising buscarán aumentar el tamaño de los carritos y las tasas de conversión. Otras características incluyen búsqueda por concepto e imagen para mejorar las búsquedas de productos de cola larga y visuales, junto con controles detallados para ajustar la relevancia.
브리지를라인 디지털의 호크서치 플랫폼이 주요 JanSan (청소 및 위생) 산업 유통업체에 의해 디지털 고객 경험을 향상시키기 위해 선택되었습니다. 이 플랫폼은 동적 자동 완성 기능, 측정 단위 변환, 개인화된 제품 추천을 고객 여정 전반에 걸쳐 제공합니다.
이 플랫폼은 키워드 기반 배너 및 추천 콘텐츠를 포함한 고급 프로모션 도구를 통합할 것이며, 머천다이징 기능은 장바구니 크기와 전환율을 높이는 것을 목표로 합니다. 추가 기능으로는 롱테일 및 비주얼 제품 검색을 개선하기 위한 개념 및 이미지 검색과 관련성을 조정하기 위한 세밀한 제어 기능이 포함됩니다.
La plateforme HawkSearch de Bridgeline Digital a été sélectionnée par un important distributeur de l'industrie JanSan (Nettoyage et Hygiène) pour améliorer l'expérience numérique de ses clients. La mise en œuvre comportera des fonctionnalités dynamiques d'auto-complétion, de conversion d'unités de mesure et des recommandations de produits personnalisées tout au long du parcours client.
La plateforme intégrera des outils promotionnels avancés, y compris des bannières basées sur des mots-clés et du contenu mis en avant, tandis que les capacités de merchandising viseront à augmenter la taille des paniers et les taux de conversion. D'autres caractéristiques incluent la recherche par concept et par image pour améliorer les recherches de produits longue traîne et visuelles, ainsi que des contrôles précis pour le réglage de la pertinence.
Die HawkSearch-Plattform von Bridgeline Digital wurde von einem führenden JanSan (Reinigungs- und Hygienebereich)-Verteiler ausgewählt, um das digitale Kundenerlebnis zu verbessern. Die Implementierung wird dynamische Autovervollständigungsfunktionen, die Umrechnung von Maßeinheiten und personalisierte Produktempfehlungen während der gesamten Kundenreise umfassen.
Die Plattform wird fortschrittliche Promotion-Tools wie keyword-basierte Banner und hervorgehobene Inhalte integrieren, während die Merchandising-Funktionen darauf abzielen, die Warenkorbbeträge und Konversionsraten zu erhöhen. Zu den zusätzlichen Funktionen gehören Konzept- und Bildsuche zur Verbesserung der Long-Tail- und visuellen Produktsuchen sowie detaillierte Steuerungen zur Feinabstimmung der Relevanz.
- Partnership with major JanSan industry distributor expands market presence
- Implementation of AI-driven features aimed at increasing cart sizes and conversion rates
- Integration of advanced promotional and merchandising tools to drive upsells
- None.
Insights
The selection of HawkSearch by a major JanSan distributor reveals a strategic move in the B2B e-commerce space. The JanSan industry, valued at over
The deal's significance lies in its potential to generate recurring revenue for Bridgeline through licensing and transaction fees. HawkSearch's AI-driven features like unit conversion and personalized recommendations are specifically valuable in the JanSan sector where products are often ordered in varying quantities and units. The platform's ability to drive larger cart sizes and improve conversion rates directly impacts both the distributor's and Bridgeline's bottom line.
While the specific financial terms aren't disclosed, similar implementations in the B2B space typically generate
JanSan Leader Partners with HawkSearch to Deliver Advanced AI-Driven Search Capabilities, Enhancing Product Discovery and Driving Revenue Growth.
WOBURN, MA / ACCESSWIRE / January 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN) announced today that HawkSearch has been chosen by a leading distributor in the Janitorial and Sanitation (JanSan) industry to enhance their digital customer experience. This collaboration underscores HawkSearch's commitment to empowering businesses with advanced search capabilities that drive growth and operational efficiency.
The JanSan distributor will leverage HawkSearch's dynamic auto-complete to surface popular products, category pages, and content. The platform will improve search accuracy with Unit of Measure Conversion and fine-grain controls for relevancy tuning. Personalized product recommendations will be integrated throughout the user journey, including product pages and shopping carts, to drive upsells. Advanced promotional tools will enable keyword-based banners and featured content, while robust merchandising capabilities will support larger cart sizes and higher conversion rates. Concept and image search features will enhance long-tail and visual product searches, further improving the customer experience.
"We are thrilled to support a leading distributor in the cleaning supplies industry," said Ari Kahn, CEO of Bridgeline Digital. "HawkSearch is designed to empower businesses with intelligent tools that connect their customers to the right products quickly and efficiently, helping them achieve both operational success and revenue growth. This partnership further solidifies HawkSearch's reputation as a trusted provider of tailored AI-powered solutions for specialized industries."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital, Inc.
View the original press release on accesswire.com
FAQ
What new features will HawkSearch implement for the JanSan distributor's platform?
How will the HawkSearch partnership impact the JanSan distributor's revenue?
What specific search capabilities will BLIN's HawkSearch provide to the JanSan distributor?
When did Bridgeline Digital (BLIN) announce the JanSan distributor partnership?
