HawkSearch Now Available on Salesforce AppExchange With Advanced Connector
Bridgeline Digital (NASDAQ:BLIN) has launched its HawkSearch AI-Powered Product Discovery engine on the Salesforce AppExchange, targeting B2B companies with large product catalogs. The integration leverages Agentic-AI and Generative-AI technologies to enhance product discovery and boost conversions for Salesforce B2B Commerce customers.
The connector allows Salesforce customers to quickly implement HawkSearch's capabilities through the AppExchange, with companies like Seattle Aviation Solutions and Darley already adopting the solution. According to CEO Ari Kahn, Salesforce represents their largest Total Addressable Market among all partnerships, potentially exceeding the combined impact of other partners like Optimizely and BigCommerce.
Bridgeline Digital (NASDAQ:BLIN) ha lanciato il suo motore di scoperta prodotti potenziato dall'intelligenza artificiale HawkSearch su Salesforce AppExchange, rivolgendosi a aziende B2B con ampi cataloghi di prodotti. L'integrazione sfrutta le tecnologie Agentic-AI e Generative-AI per migliorare la scoperta dei prodotti e aumentare le conversioni per i clienti di Salesforce B2B Commerce.
Il connettore consente ai clienti di Salesforce di implementare rapidamente le funzionalità di HawkSearch attraverso l'AppExchange, con aziende come Seattle Aviation Solutions e Darley che hanno già adottato la soluzione. Secondo il CEO Ari Kahn, Salesforce rappresenta il loro più grande mercato potenziale totale tra tutte le partnership, superando potenzialmente l'impatto combinato di altri partner come Optimizely e BigCommerce.
Bridgeline Digital (NASDAQ:BLIN) ha lanzado su motor de descubrimiento de productos impulsado por inteligencia artificial HawkSearch en Salesforce AppExchange, dirigido a empresas B2B con grandes catálogos de productos. La integración aprovecha las tecnologías Agentic-AI y Generative-AI para mejorar el descubrimiento de productos y aumentar las conversiones para los clientes de Salesforce B2B Commerce.
El conector permite a los clientes de Salesforce implementar rápidamente las capacidades de HawkSearch a través de AppExchange, con empresas como Seattle Aviation Solutions y Darley que ya han adoptado la solución. Según el CEO Ari Kahn, Salesforce representa su mayor mercado potencial total entre todas las asociaciones, superando potencialmente el impacto combinado de otros socios como Optimizely y BigCommerce.
브리짓라인 디지털 (NASDAQ:BLIN)이 대규모 제품 카탈로그를 보유한 B2B 회사를 대상으로 Salesforce AppExchange에서 AI 기반 제품 발견 엔진 HawkSearch를 출시했습니다. 이 통합은 Agentic-AI 및 Generative-AI 기술을 활용하여 제품 발견을 개선하고 Salesforce B2B 커머스 고객의 전환율을 높입니다.
커넥터는 Salesforce 고객이 AppExchange를 통해 HawkSearch의 기능을 신속하게 구현할 수 있도록 하며, 시애틀 항공 솔루션 및 다를리와 같은 기업이 이미 이 솔루션을 채택했습니다. CEO 아리 칸에 따르면, Salesforce는 모든 파트너십 중에서 가장 큰 총 주소 가능한 시장을 나타내며, Optimizely 및 BigCommerce와 같은 다른 파트너의 결합된 영향을 초과할 가능성이 있습니다.
Bridgeline Digital (NASDAQ:BLIN) a lancé son moteur de découverte de produits alimenté par l'IA, HawkSearch, sur Salesforce AppExchange, ciblant les entreprises B2B avec de larges catalogues de produits. L'intégration tire parti des technologies Agentic-AI et Generative-AI pour améliorer la découverte des produits et augmenter les conversions pour les clients de Salesforce B2B Commerce.
Le connecteur permet aux clients de Salesforce de mettre en œuvre rapidement les capacités de HawkSearch via l'AppExchange, avec des entreprises telles que Seattle Aviation Solutions et Darley qui ont déjà adopté la solution. Selon le PDG Ari Kahn, Salesforce représente leur plus grand marché total adressable parmi tous les partenariats, dépassant potentiellement l'impact combiné d'autres partenaires tels qu'Optimizely et BigCommerce.
Bridgeline Digital (NASDAQ:BLIN) hat seine KI-gestützte Produktsuche HawkSearch auf der Salesforce AppExchange gestartet, die sich an B2B-Unternehmen mit umfangreichen Produktkatalogen richtet. Die Integration nutzt die Technologien Agentic-AI und Generative-AI, um die Produktsuche zu verbessern und die Konversionsraten für Salesforce B2B Commerce-Kunden zu steigern.
Der Connector ermöglicht es Salesforce-Kunden, die Funktionen von HawkSearch schnell über die AppExchange zu implementieren, wobei Unternehmen wie Seattle Aviation Solutions und Darley die Lösung bereits übernommen haben. Laut CEO Ari Kahn stellt Salesforce den größten adressierbaren Gesamtmarkt unter all ihren Partnerschaften dar und könnte die kombinierte Wirkung anderer Partner wie Optimizely und BigCommerce übertreffen.
- Partnership with Salesforce provides access to largest Total Addressable Market among all partnerships
- Early adoption by notable customers (Seattle Aviation Solutions and Darley)
- Integration with Salesforce's AI platforms (Einstein and Agentforce) enhances product capabilities
- None.
Insights
The release of HawkSearch on Salesforce AppExchange represents a strategic expansion into the largest enterprise CRM ecosystem. The integration leverages advanced AI capabilities, including Agentic-AI and Generative-AI, positioning BLIN to tap into Salesforce's massive B2B customer base. For context, Salesforce commands roughly
The technical implementation appears sophisticated, integrating with Salesforce's native AI tools (Einstein and Agentforce) while providing specialized product discovery capabilities for complex B2B catalogs. Early adoption by companies like Seattle Aviation Solutions and Darley validates the solution's market fit. However, revenue impact will depend on conversion rates and penetration within Salesforce's ecosystem.
In simpler terms: Think of this like getting your product into Walmart versus a local store chain - the potential customer reach is exponentially larger. For BLIN, this means access to thousands of potential enterprise customers who already use Salesforce for their business operations.
This partnership significantly expands BLIN's Total Addressable Market (TAM). Consider that Salesforce has over 150,000 customers globally, with many operating large-scale B2B operations that could benefit from enhanced product discovery. The strategic value lies in the potential for rapid scaling - the AppExchange placement provides immediate visibility and simplified deployment for Salesforce customers.
Early adoption by aviation and industrial sectors (Seattle Aviation Solutions and Darley) suggests strong product-market fit in complex B2B environments. These sectors typically have high-value transactions and complex product catalogs, where improved search capabilities directly impact revenue. Based on similar B2B implementations, even a
AI-Powered HawkSearch Connector on Salesforce AppExchange Empowers Businesses to Enhance Product Discovery, Boost Conversions, and Drive Revenue Growth
WOBURN, MA / ACCESSWIRE / January 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN) in partnership with Saleforce, has released the HawkSearch AI-Powered Product Discovery engine for Salesforce B2B Commerce to grow online revenue for B2B companies with massive catalogs of complex products. Powered with Agentic-AI, HawkSearch integrates with Saleforce Agentforce and leverages Generative-AI to drive traffic, increase conversion and grow order value to build revenue for Salesforce customers.
Salesforce customers can now access HawkSearch directly from the AppExchange, launch the connector, and immediately enhance their eCommerce experience, driving quick improvements in revenue. Several businesses, including Seattle Aviation Solutions and Darley, have already adopted the HawkSearch Salesforce Connector, showcasing the rapid impact of this powerful integration.
"Salesforce is the largest Total Addressable Market of all our partnerships, and Bridgeline's collaboration with Salesforce opens unparalleled opportunities for growth," said Ari Kahn, CEO of Bridgeline Digital. "While other key partners like Optimizely and BigCommerce have already brought HawkSearch dozens of customers, Salesforce has the potential to dwarf all other partnerships combined."
"Bridgeline's advancements in Artificial Intelligence, especially with Agentic AI and Generative AI, were instrumental in forging our partnership with Salesforce," added John Murcott, EVP of Product and Strategy at Bridgeline. "Salesforce's commitment to AI with innovations like Einstein and Agentforce is unmatched, and we are proud to contribute to their ecosystem."
This milestone reinforces HawkSearch's position as a leader in providing flexible, scalable, tailored search solutions for businesses across industries.
Learn more about HawkSearch on the Salesforce AppExchange: HawkSearch Salesforce Connector.
About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact Information
Danielle Colvin
SVP of Marketing
press@bridgeline.com
SOURCE: Bridgeline Digital
View the original press release on accesswire.com
FAQ
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