Grizzly Industrial Selects Bridgeline’s HawkSearch
Bridgeline Digital, Inc. (NASDAQ: BLIN) announced that Grizzly Industrial, a leading industrial supplier of woodworking and metalworking machinery, has chosen HawkSearch to power search on its eCommerce website. HawkSearch will enhance Grizzly's product discovery with features tailored to the machinery industry, including advanced part number search, unit of measurement conversion, and merchandising tools for product-specific campaigns.
Brian Jensen, Marketing Director for Grizzly Industrial, praised HawkSearch's flexibility and consistent results. The system efficiently handles both partial details and functional descriptions, as demonstrated by its ability to suggest relevant matches for inputs like 'table saw' or specific models. This implementation adds to Bridgeline's growing presence in the industrial supply sector, alongside other clients like Woodcraft and Northern Tool.
Bridgeline Digital, Inc. (NASDAQ: BLIN) ha annunciato che Grizzly Industrial, un fornitore leader nel settore delle macchine per la lavorazione del legno e dei metalli, ha scelto HawkSearch per potenziare la ricerca sul suo sito eCommerce. HawkSearch migliorerà la scoperta dei prodotti di Grizzly con funzionalità specifiche per l'industria della macchina, inclusa la ricerca avanzata per numero di parte, la conversione delle unità di misura e strumenti di merchandising per campagne specifiche sui prodotti.
Brian Jensen, Direttore Marketing di Grizzly Industrial, ha elogiato la flessibilità di HawkSearch e i risultati costanti. Il sistema gestisce in modo efficiente sia dettagli parziali che descrizioni funzionali, come dimostrato dalla sua capacità di suggerire corrispondenze pertinenti per input come 'segatrice da tavolo' o modelli specifici. Questa implementazione si aggiunge alla crescente presenza di Bridgeline nel settore della fornitura industriale, insieme ad altri clienti come Woodcraft e Northern Tool.
Bridgeline Digital, Inc. (NASDAQ: BLIN) anunció que Grizzly Industrial, un proveedor líder de maquinaria para trabajar la madera y el metal, ha elegido HawkSearch para impulsar la búsqueda en su sitio web de comercio electrónico. HawkSearch mejorará el descubrimiento de productos de Grizzly con características adaptadas a la industria de la maquinaria, incluyendo búsqueda avanzada de números de pieza, conversión de unidades de medida y herramientas de comercialización para campañas específicas de productos.
Brian Jensen, Director de Marketing de Grizzly Industrial, elogió la flexibilidad de HawkSearch y los resultados consistentes. El sistema maneja de manera eficiente tanto detalles parciales como descripciones funcionales, como lo demuestra su capacidad para sugerir coincidencias relevantes para entradas como 'sierra de banco' o modelos específicos. Esta implementación se suma a la creciente presencia de Bridgeline en el sector de suministro industrial, junto a otros clientes como Woodcraft y Northern Tool.
Bridgeline Digital, Inc. (NASDAQ: BLIN)는 Grizzly Industrial, 목재 및 금속 가공 기계의 주요 산업 공급업체가 HawkSearch를 선택하여 자사 전자상거래 웹사이트의 검색 기능을 강화했다고 발표했습니다. HawkSearch는 기계 산업에 맞춘 기능으로 Grizzly의 제품 발견을 향상시킬 예정이며, 이에는 고급 부품 번호 검색, 측정 단위 변환 및 제품별 캠페인을 위한 머천다이징 도구가 포함됩니다.
Grizzly Industrial의 마케팅 이사 브라이언 젠센은 HawkSearch의 유연성과 일관된 결과를 칭찬했습니다. 이 시스템은 '테이블 쏘'와 같은 입력이나 특정 모델에 대한 관련 매치를 제안할 수 있는 능력으로 부분적인 세부 정보와 기능적 설명을 효율적으로 처리합니다. 이번 구현은 Woodcraft 및 Northern Tool과 같은 다른 고객과 함께 Bridgeline의 산업 공급 부문에서의 성장하는 존재감을 더합니다.
Bridgeline Digital, Inc. (NASDAQ: BLIN) a annoncé que Grizzly Industrial, un fournisseur industriel leader dans le domaine des machines à travailler le bois et les métaux, a choisi HawkSearch pour améliorer la recherche sur son site eCommerce. HawkSearch va permettre à Grizzly d'améliorer la découverte de ses produits grâce à des fonctionnalités adaptées à l'industrie de la machinerie, notamment une recherche avancée par numéro de pièce, la conversion des unités de mesure, et des outils de merchandising pour des campagnes spécifiques aux produits.
Brian Jensen, Directeur Marketing de Grizzly Industrial, a salué la flexibilité de HawkSearch et ses résultats fiables. Le système gère efficacement à la fois des détails partiels et des descriptions fonctionnelles, comme le démontre sa capacité à suggérer des correspondances pertinentes pour des requêtes telles que 'scie de table' ou des modèles spécifiques. Cette mise en œuvre renforce la présence grandissante de Bridgeline dans le secteur de l'approvisionnement industriel, aux côtés d'autres clients comme Woodcraft et Northern Tool.
Bridgeline Digital, Inc. (NASDAQ: BLIN) gab bekannt, dass Grizzly Industrial, ein führender Anbieter von Holz- und Metallbearbeitungsmaschinen, HawkSearch ausgewählt hat, um die Suche auf seiner eCommerce-Website zu optimieren. HawkSearch wird die Produktentdeckung bei Grizzly mit auf die Maschinenindustrie zugeschnittenen Funktionen verbessern, darunter erweiterte Teilenummernsuche, Umrechnung von Maßeinheiten und Merchandising-Tools für produktspezifische Kampagnen.
Brian Jensen, Marketingdirektor von Grizzly Industrial, lobte die Flexibilität von HawkSearch und die konsistenten Ergebnisse. Das System verarbeitet sowohl teilweise Details als auch funktionale Beschreibungen effizient und zeigt seine Fähigkeit, relevante Übereinstimmungen für Eingaben wie 'Tischsäge' oder spezifische Modelle vorzuschlagen. Diese Implementierung trägt zur wachsenden Präsenz von Bridgeline im Industriebereich bei, zusammen mit anderen Kunden wie Woodcraft und Northern Tool.
- Secured a new client, Grizzly Industrial, for HawkSearch product
- Expanding footprint in the industrial supply sector
- HawkSearch offers industry-specific features for machinery and tools
- Positive feedback from Grizzly Industrial's Marketing Director on implementation and results
- None.
Insights
Bridgeline Digital's HawkSearch implementation for Grizzly Industrial marks a significant advancement in eCommerce functionality for the industrial supply sector. The AI-powered search technology addresses important pain points in the machinery industry, particularly with its advanced part number search and unit of measurement conversion capabilities.
From a technical standpoint, HawkSearch's ability to handle both descriptive queries and specific model numbers demonstrates its robust natural language processing and data indexing capabilities. This flexibility is particularly valuable in the industrial supply context, where customers may approach product searches with varying levels of specificity.
The implementation's impact extends beyond mere search functionality. By enabling more precise product discovery, HawkSearch has the potential to significantly enhance user experience, potentially leading to increased conversion rates and customer satisfaction. The merchandising tools for product-specific campaigns also open up new avenues for targeted marketing strategies, which could drive sales growth.
However, it's important to note that the true test of this technology will be in its long-term performance and adaptability. As product catalogs evolve and customer search behaviors change, HawkSearch's AI algorithms will need to demonstrate consistent learning and improvement to maintain its effectiveness.
The adoption of Bridgeline's HawkSearch by Grizzly Industrial signals a growing trend in the industrial supply sector towards more sophisticated eCommerce solutions. This move aligns with the broader digital transformation occurring across B2B industries, where the line between B2B and B2C user experiences is increasingly blurring.
Grizzly Industrial's decision to implement HawkSearch suggests a strategic focus on improving online customer experience, which is becoming a key differentiator in the competitive industrial supply market. The emphasis on precise search and product discovery indicates that Grizzly is responding to changing customer expectations for seamless, efficient online shopping experiences, even in specialized B2B contexts.
The mention of other industrial supply companies like Woodcraft and Northern Tool also using HawkSearch points to a potential shift in industry standards. As more players in this sector adopt advanced search technologies, it may create pressure on competitors to follow suit, potentially leading to a wider industry upgrade in eCommerce capabilities.
For Bridgeline Digital, this implementation represents an expansion of their market share in the industrial supply sector. If the company can continue to demonstrate value in this niche, it could position itself as a go-to solution for B2B eCommerce, potentially opening up significant growth opportunities in a market that has traditionally been slower to adopt advanced digital solutions.
WOBURN, Mass., July 31, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced that Grizzly Industrial, a leading industrial supplier of woodworking and metalworking machinery, tools, and accessories, has selected Bridgeline's HawkSearch to power search on its eCommerce website.
HawkSearch will enhance Grizzly Industrial's eCommerce product discovery by offering precise search tailored to the needs of the machinery industry. This includes advanced part number search for both full and partial numbers, unit of measurement conversion for dimensional products, and merchandising tools to run product-specific campaigns.
Brian Jensen, Marketing Director for Grizzly Industrial, commented, "We sought a flexible solution tailored to our needs and delivering consistent results across users and sessions. HawkSearch has impressed us with its ease of implementation, and we are already seeing more consistent results than we’ve ever seen before."
With HawkSearch, a customer can input a description like “table saw,” or a specific model, “G1023RL.” The system rapidly suggests relevant matches, such as “Grizzly G1023RLWX Cabinet Table Saw with Built-in Router Table,” demonstrating its efficiency in handling both partial details and functional descriptions.
The HawkSearch implementation by Grizzly Industrial is a testament to Bridgeline's expanding footprint in the industrial supply sector, alongside companies such as Woodcraft and Northern Tool who also use HawkSearch to power their eCommerce site search. This movement emphasizes Bridgeline's leading edge in offering AI-powered search technology that accommodates the distinct needs of B2B and the industrial supply industry.
Ari Kahn, CEO of Bridgeline, said, "Our partnership with Grizzly Industrial demonstrates our commitment to the industrial supply industry. HawkSearch's AI-powered search functionalities are crucial for meeting the demands of Grizzly Industrial's customers, ensuring a seamless and efficient online shopping experience."
About Grizzly Industrial
Founded in 1983, Grizzly Industrial, Inc. is one of the largest machinery companies in the United States. Grizzly sells directly to end users, providing high-quality products at great prices. To learn more about Grizzly Industrial, visit www.grizzly.com.
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
What company selected Bridgeline's HawkSearch for their eCommerce website?
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