Global Manufacturer and Distributor Chooses Bridgeline’s AI-Powered HawkSearch
Rhea-AI Summary
Bridgeline Digital (NASDAQ: BLIN) announced that a leading manufacturer and distributor of life safety gear has selected their HawkSearch platform to enhance their e-commerce operations. The solution will be integrated with Salesforce Commerce Cloud to improve on-site search and merchandising capabilities.
The implementation includes features such as advanced merchandising for product promotion, out-of-stock item management, and ranking adjustments. The platform will also incorporate Instant Engage for highlighting trending items and natural language search capabilities, aiming to enhance customer experience and improve key metrics like traffic, conversion rates, and order values.
Positive
- New client acquisition in the safety equipment sector
- Integration with major e-commerce platform Salesforce Commerce Cloud
- Expansion of product offering with advanced merchandising features
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, BLIN declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
WOBURN, Mass., Oct. 23, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced a leading manufacturer and distributor of life safety gear, equipment, and training for first responders and law enforcement selected HawkSearch to improve their on-site search and merchandising powered by Salesforce Commerce Cloud.
The distributor will use HawkSearch to enhance website performance by delivering a more tailored search experience. They were particularly drawn to features like advanced merchandising for promoting or boosting specific products, burying out-of-stock items, and adjusting ranking and sort order. The scope also includes incorporating Instant Engage for surfacing trending items, categories, and content as soon as the user clicks on the search box.
HawkSearch will also power product category landing pages for consistency between browsing and searching, along with natural language search capabilities. These enhancements will help deliver a more engaging customer experience, aligning with marketing goals and improving traffic, conversion rates, and order values.
Ari Kahn, CEO of Bridgeline, said, “We’re excited to support this global leader in optimizing their search experience. HawkSearch will enhance their digital performance and help achieve key business outcomes.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
What new features will HawkSearch provide for Bridgeline's (BLIN) new safety equipment client?
Which e-commerce platform is Bridgeline's (BLIN) HawkSearch integrating with for the safety equipment distributor?
What business metrics does Bridgeline (BLIN) aim to improve with HawkSearch implementation?
