Global Manufacturer and Distributor Chooses Bridgeline’s AI-Powered HawkSearch
Bridgeline Digital (NASDAQ: BLIN) announced that a leading manufacturer and distributor of life safety gear has selected their HawkSearch platform to enhance their e-commerce operations. The solution will be integrated with Salesforce Commerce Cloud to improve on-site search and merchandising capabilities.
The implementation includes features such as advanced merchandising for product promotion, out-of-stock item management, and ranking adjustments. The platform will also incorporate Instant Engage for highlighting trending items and natural language search capabilities, aiming to enhance customer experience and improve key metrics like traffic, conversion rates, and order values.
Bridgeline Digital (NASDAQ: BLIN) ha annunciato che un importante produttore e distributore di attrezzature per la sicurezza in vita ha scelto la loro piattaforma HawkSearch per migliorare le sue operazioni di e-commerce. La soluzione sarà integrata con Salesforce Commerce Cloud per ottimizzare la ricerca in loco e le capacità di merchandising.
L'implementazione include funzionalità come merchandising avanzato per la promozione dei prodotti, gestione degli articoli esauriti e aggiustamenti del ranking. La piattaforma incorporerà anche Instant Engage per mettere in evidenza gli articoli di tendenza e capacità di ricerca in linguaggio naturale, con l'obiettivo di migliorare l'esperienza del cliente e ottimizzare metriche chiave come il traffico, il tasso di conversione e i valori degli ordini.
Bridgeline Digital (NASDAQ: BLIN) anunció que un importante fabricante y distribuidor de equipo de seguridad ha seleccionado su plataforma HawkSearch para mejorar sus operaciones de comercio electrónico. La solución se integrará con Salesforce Commerce Cloud para optimizar la búsqueda en el sitio y las capacidades de merchandising.
La implementación incluye características como merchandising avanzado para la promoción de productos, gestión de artículos agotados y ajustes en el ranking. La plataforma también incorporará Instant Engage para resaltar los artículos en tendencia y capacidades de búsqueda en lenguaje natural, con el objetivo de mejorar la experiencia del cliente y aumentar métricas clave como el tráfico, las tasas de conversión y los valores de los pedidos.
Bridgeline Digital (NASDAQ: BLIN)은 생명 안전 장비의 주요 제조업체이자 유통업체가 전자상거래 운영을 강화하기 위해 그들의 HawkSearch 플랫폼을 선택했다고 발표했습니다. 이 솔루션은 Salesforce Commerce Cloud와 통합되어 사이트 내 검색 및 머천다이징 기능을 개선할 것입니다.
구현에는 제품 프로모션을 위한 고급 머천다이징, 품절 관리 및 랭킹 조정과 같은 기능이 포함됩니다. 이 플랫폼은 트렌드하는 아이템을 강조하는 Instant Engage와 자연어 검색 기능을 통합하여 고객 경험을 개선하고 트래픽, 전환율 및 주문 가치와 같은 주요 지표를 향상시키는 것을 목표로 하고 있습니다.
Bridgeline Digital (NASDAQ: BLIN) a annoncé qu'un fabricant et distributeur de matériel de sécurité de premier plan a sélectionné leur plateforme HawkSearch pour améliorer ses opérations de commerce en ligne. La solution sera intégrée à Salesforce Commerce Cloud pour améliorer la recherche sur place et les capacités de merchandising.
L'implémentation comprend des fonctionnalités telles que le merchandising avancé pour la promotion des produits, la gestion des articles en rupture de stock et les ajustements de classement. La plateforme incorporera également Instant Engage pour mettre en évidence les articles tendance et les capacités de recherche en langage naturel, visant à améliorer l'expérience client et à optimiser des indicateurs clés tels que le trafic, les taux de conversion et les valeurs des commandes.
Bridgeline Digital (NASDAQ: BLIN) hat bekannt gegeben, dass ein führender Hersteller und Distributor von Lebenssicherheitsausrüstung ihre HawkSearch-Plattform ausgewählt hat, um ihre E-Commerce-Operationen zu verbessern. Die Lösung wird in Salesforce Commerce Cloud integriert, um die Such- und Merchandising-Funktionalitäten vor Ort zu optimieren.
Die Implementierung umfasst Funktionen wie erweitertes Merchandising zur Produktpromotion, Verwaltung von nicht vorrätigen Artikeln und Rangordnungsanpassungen. Die Plattform wird zudem Instant Engage integrieren, um Trendartikel hervorzuheben und über natürliche Sprachsuche zu verfügen, mit dem Ziel, das Kundenerlebnis zu verbessern und wichtige Kennzahlen wie den Traffic, die Conversion-Raten und die Bestellwerte zu optimieren.
- New client acquisition in the safety equipment sector
- Integration with major e-commerce platform Salesforce Commerce Cloud
- Expansion of product offering with advanced merchandising features
- None.
Insights
The selection of HawkSearch by a major safety equipment distributor represents a strategic move to enhance e-commerce capabilities. The implementation of AI-powered search functionality integrated with Salesforce Commerce Cloud should drive meaningful improvements in key performance metrics. Key features like advanced merchandising controls and natural language processing capabilities typically lead to:
- Higher conversion rates through improved product discovery
- Increased average order values via intelligent product recommendations
- Better inventory management with automated out-of-stock handling
- Enhanced user engagement through instant search suggestions
While specific financial terms weren't disclosed, similar e-commerce search implementations typically yield
WOBURN, Mass., Oct. 23, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of AI-driven marketing technology, announced a leading manufacturer and distributor of life safety gear, equipment, and training for first responders and law enforcement selected HawkSearch to improve their on-site search and merchandising powered by Salesforce Commerce Cloud.
The distributor will use HawkSearch to enhance website performance by delivering a more tailored search experience. They were particularly drawn to features like advanced merchandising for promoting or boosting specific products, burying out-of-stock items, and adjusting ranking and sort order. The scope also includes incorporating Instant Engage for surfacing trending items, categories, and content as soon as the user clicks on the search box.
HawkSearch will also power product category landing pages for consistency between browsing and searching, along with natural language search capabilities. These enhancements will help deliver a more engaging customer experience, aligning with marketing goals and improving traffic, conversion rates, and order values.
Ari Kahn, CEO of Bridgeline, said, “We’re excited to support this global leader in optimizing their search experience. HawkSearch will enhance their digital performance and help achieve key business outcomes.”
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com
FAQ
What new features will HawkSearch provide for Bridgeline's (BLIN) new safety equipment client?
Which e-commerce platform is Bridgeline's (BLIN) HawkSearch integrating with for the safety equipment distributor?
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