Bridgeline’s HawkSearch Introduces Multi-Site Management Feature

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) has launched Multi-Site Management (MSM), a new feature for its HawkSearch platform. MSM enables centralized management of multiple websites while allowing local sites to customize content for their markets. This feature was developed for a customer managing 750 websites and is ideal for organizations overseeing numerous local sites.

MSM offers corporate-level control while providing flexibility for local merchandising needs. It simplifies product updates across hundreds of stores using an automated indexing capability. Ari Kahn, CEO of Bridgeline, emphasized that MSM helps B2B distributors and franchises manage their store website networks more efficiently, reducing costs and increasing revenue by addressing local demands effectively.

Positive

• Launch of Multi-Site Management (MSM) feature for HawkSearch platform
• MSM developed for a customer managing 750 websites, indicating strong market demand
• Potential for increased efficiency and cost reduction for B2B distributors and franchises
• Automated indexing capability for streamlined product updates across multiple stores

Negative

• None.

WOBURN, Mass., Aug. 21, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, has unveiled Multi-Site Management (MSM) the latest new feature for HawkSearch.

HawkSearch’s new Multi-Site Management (MSM) allows organizations to centrally manage multiple websites, while still providing local sites the flexibility to tailor content for their markets. MSM was developed for a HawkSearch customer managing campaigns across 750 websites. MSM is ideal for scenarios where multiple teams oversee numerous local sites, providing streamlined and efficient management of both local and global merchandising campaigns. For example, a retail chain can use MSM to push a new product line to all stores, while allowing each location to adjust promotions based on regional preferences or inventory levels. This feature offers corporate scale and control while giving stores the flexibility to target specific merchandising needs.

MSM simplifies the distribution of product updates across hundreds of stores by using a powerful indexing capability that automatically delivers data feeds and updates to all local indexes through a single procedure.

Ari Kahn, CEO of Bridgeline, stated, “B2B distributors and franchises often struggle to manage a vast network of store websites. The HawkSearch Multi-Site Management feature streamlines this process by enabling corporate offices to oversee global configurations while empowering local managers to tailor merchandising campaigns and rules to their specific markets. This approach simplifies management, reduces costs, and boosts revenue by addressing local demands effectively.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

FAQ

What is the new feature Bridgeline Digital (BLIN) introduced for HawkSearch?

Bridgeline Digital introduced Multi-Site Management (MSM), a new feature for its HawkSearch platform that allows centralized management of multiple websites while providing local sites flexibility to tailor content for their markets.

How many websites can the Multi-Site Management feature handle for Bridgeline's (BLIN) HawkSearch?

The Multi-Site Management feature was developed for a HawkSearch customer managing 750 websites, demonstrating its capability to handle a large number of sites efficiently.

What are the benefits of Bridgeline's (BLIN) new Multi-Site Management feature for HawkSearch?

The MSM feature offers corporate-level control while providing flexibility for local merchandising needs, simplifies product updates across multiple stores, reduces costs, and potentially increases revenue by addressing local market demands effectively.

How does Bridgeline's (BLIN) Multi-Site Management feature streamline product updates?

The MSM feature uses a powerful indexing capability that automatically delivers data feeds and updates to all local indexes through a single procedure, simplifying the distribution of product updates across hundreds of stores.