Bridgeline and Optimizely Partner to Release First B2B Site Search Connector

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) has partnered with Optimizely to enhance B2B customer online revenue through AI-powered product search using its Hawksearch platform. This partnership marks Hawksearch as the first fully integrated search vendor in the Optimizely B2B Commerce admin console. The integration will streamline the search experience for businesses utilizing Optimizely, reflecting Hawksearch's status as a leader in the B2B search domain. CEO Ari Kahn indicates expectations for increased revenue for Optimizely-powered websites.

Positive

• Partnership with Optimizely enhances B2B online revenue potential.
• Hawksearch is the first fully integrated search vendor in Optimizely's platform.
• Integration aims to provide improved user experience and increased sales for B2B customers.

Negative

• None.

WOBURN, Mass., Nov. 23, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today a new partnership with Optimizely, a leader in the IDC Marketscape for B2B Commerce.

Optimizely will use Bridgeline’s Hawksearch platform to grow their B2B customer’s online revenue with AI-powered product search. Hawksearch will be the first fully integrated, out-of-the-box search vendor in the Optimizely B2B Commerce admin console.

Hawksearch’s partnerships include Salesforce B2B Commerce, BigCommerce, Magento, and Progress Sitefinity.   

“When looking for a search partner, Hawksearch quickly distinguished itself as a leader in the B2B search space. Optimizely was quick to recognize how our B2B customers could benefit from this partnership, and we are excited to have Hawksearch pre-integrated and available directly in the admin console,” said Optimizely’s Senior Director of Strategy and Commerce, Josh Shoonmaker.

The CEO of Bridgeline, Ari Kahn, says, "We are proud to be the first out-of-the-box connector for the Optimizely B2B Commerce Cloud and we expect to help Optimizely-powered web sites grow revenue.”

Click here to read Optimizely’s statement.

About Bridgeline Digital

Bridgeline helps companies grow online revenues by increasing their traffic, conversion rates, and average order values. To learn more, please visit www.bridgeline.com.

Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com

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FAQ

What is the significance of Bridgeline Digital's partnership with Optimizely?

The partnership aims to enhance B2B customer online revenues through AI-powered product search, integrating Hawksearch directly into the Optimizely B2B Commerce platform.

How does Hawksearch improve B2B commerce for customers?

Hawksearch enhances the online shopping experience by offering AI-powered product search, helping customers find products more easily and increasing conversion rates.

What is the ticker symbol for Bridgeline Digital?

The ticker symbol for Bridgeline Digital is BLIN.

When was the partnership between Bridgeline Digital and Optimizely announced?

The partnership was announced on November 23, 2021.

What does the integration of Hawksearch entail for Optimizely's platform?

The integration means Hawksearch will be available as the first out-of-the-box search vendor in the Optimizely B2B Commerce admin console, streamlining the process for users.