Bridgeline and Luminos Labs partner to productize the Hawksearch Connector for Optimizely B2C Commerce and Content

Rhea-AI Summary

Bridgeline Digital, Inc. (NASDAQ: BLIN) announced a collaboration with Luminos Labs to develop an Optimizely B2C connector for its Hawksearch software, set to launch in the Optimizely marketplace shortly. Hawksearch enhances online shopping through advanced AI-powered search, benefiting numerous clients on the Optimizely platform, including Cleaners Supply. The CEO, Ari Kahn, highlighted this launch as a significant advancement, marking Bridgeline as the first independent software vendor (ISV) to offer such solutions for Optimizely's B2C customers.

Positive

• Launch of Optimizely B2C connector enhances Hawksearch capabilities.
• First ISV with a third-party connector for AI-powered search in Optimizely environment.
• Partnership with Luminos Labs strengthens market position and solution offerings.

Negative

• None.

WOBURN, Mass., Nov. 04, 2021 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their Hawksearch software team is working alongside Luminos Labs to produce an Optimizely B2C connector, available in the Optimizely marketplace in the coming weeks.

Hawksearch is already integrated and in use by several customers with the Optimizely B2C platform today. The connector adds to Hawksearch’s library of integrations that include Salesforce B2B Commerce, Big Commerce, Magento, Sitefinity, and many others, enhancing the online buying experience and driving conversion through AI-powered search and insight driven recommendation strategies for enterprise companies around the world.

Hawksearch provides advanced search, personalization, and recommendations, driving success for multiple prominent organizations on the Optimizely platform, including Cleaners Supply. Their Director of Information Technology, Ahmed Marzouk says, “Even though we are a B2B company, we have been able to utilize the capabilities of the Hawksearch Optimizely connector to deliver a curated, cohesive, and familiar shopping experience to our customer base.”  

Optimizely is a leader in the Gartner Magic Quadrant for Digital Experience Platforms (DXP), and Luminos Labs; HQ in Los Angeles, designs and integrates enterprise-level eCommerce solutions, and is an Optimizely Platinum Solution Partner.

Luminos’ CTO, Daniel Suciu says, “We are thrilled to be partnering with a best-of-breed search engine such as Hawksearch to unlock new product discovery experiences for customers. The new Optimizely Commerce B2C connector brings all of Hawksearch's best-in-class capabilities to the fingertips of all marketers and merchandisers working on the Optimizely Commerce and Content Cloud.”

The CEO of Bridgeline Digital, Ari Kahn, says, "We are excited to be the first ISV with a 3rd party connector that provides AI-powered search and recommendations for Optimizely B2C customers.”

About Bridgeline Digital

Bridgeline helps companies grow online revenues by increasing their traffic, conversion rates, and average order values. To learn more, please visit www.bridgeline.com.

Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com

FAQ

What is the new connector announced by Bridgeline Digital?

Bridgeline Digital announced a new Optimizely B2C connector for its Hawksearch software.

How does Hawksearch improve the online buying experience?

Hawksearch enhances the online buying experience through AI-powered search and recommendations.

Who is collaborating with Bridgeline Digital on the new connector?

Bridgeline Digital is collaborating with Luminos Labs to develop the new Optimizely B2C connector.

What are the expected benefits of the Hawksearch Optimizely connector?

The connector is expected to drive conversion rates and improve product discovery for customers.

What is the significance of this announcement for Bridgeline Digital's stock (BLIN)?

This announcement signifies Bridgeline Digital's expansion in the market and enhances its offerings, which may positively influence investor sentiment.