B2B Distributor Partners with Optimizely and Bridgeline to Optimize Site Search

Rhea-AI Summary

Bridgeline Digital (NASDAQ: BLIN) reports a new partnership success with Optimizely as a leading wholesale distributor has acquired a $40,000 Hawksearch license. This collaboration enhances eCommerce capabilities through a newly integrated third-party site search on the Optimizely platform. Since their partnership began in November 2021, they have focused on maximizing conversion and order value in B2B environments. The integration streamlines onboarding for Optimizely users and positions Hawksearch as a leader in complex B2B search solutions, driving growth for their clients' online revenue.

Positive

• Partnership with Optimizely enhances eCommerce offerings.
• Secured a $40,000 Hawksearch license from a wholesale distributor.
• Integration improves user onboarding and expands market reach.

Negative

• None.

WOBURN, Mass., March 31, 2022 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a cloud-based marketing technology software provider, announced today that their partnership with Optimizely continues to drive revenue with another customer within the B2B distribution sector.

A leading wholesale distributor has purchased a $40,000 Hawksearch license from Bridgeline. This joint customer of Bridgeline and Optimizely will implement the recently released third-party site search integration on the Optimizely platform.

Hawksearch partnered with Optimizely back in November 2021 to release the first fully integrated, out-of-the-box search vendor in the Optimizely B2B Commerce admin console available to thousands of Optimizely B2B users. Users can easily select Hawksearch through the Optimizely marketplace with the click of a button, making for a more seamless onboarding process.

This win follows a string of deals with wholesalers, distributors, suppliers, and manufacturers as Hawksearch’s advanced features designed for high-SKU B2B environments continue to boost conversion and average order value for large-scale customers. The distributor will be using Hawksearch to power their eCommerce site for its ability to understand complex, industry-specific search queries, unit of measure conversion, navigation, and recommendations.

CEO of Bridgeline, Ari Kahn says, “Optimizely was quick to distinguish Hawksearch as a leader in the B2B search space and decided to partner with us to offer the first out-of-the-box connector for the Commerce Cloud. We’re so glad this is the first joint customer for our newest plugin and can’t wait to see how they grow with our pre-integrated AI-powered search solution.”

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, please visit www.bridgeline.com.

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Contact:

Danielle Erwin

VP of Marketing

Bridgeline Digital

press@bridgeline.com

FAQ

What is the recent partnership between Bridgeline Digital and Optimizely about?

Bridgeline Digital's partnership with Optimizely focuses on enhancing eCommerce capabilities through the integration of Hawksearch's site search solutions.

How much was the recent Hawksearch license sold for?

A leading wholesale distributor purchased a Hawksearch license for $40,000.

When did Bridgeline and Optimizely start their partnership?

The partnership between Bridgeline and Optimizely began in November 2021.

What benefits does Hawksearch provide in the B2B space?

Hawksearch's features boost conversion rates and average order values in high-SKU B2B environments.

What is the significance of the new plugin launched by Bridgeline?

The new plugin simplifies onboarding for Optimizely users, allowing them to easily integrate Hawksearch into their platforms.