OpenTable Joins Forces with Restaurants Across the U.S. to Help Diners Capture their First Family Meal Back Together

Rhea-AI Summary

OpenTable, a subsidiary of Booking Holdings (NASDAQ: BKNG), reports a dramatic increase in Mother’s Day reservations, up 64% compared to 2019 levels, indicating a robust demand for family dining experiences post-pandemic. A survey revealed 43% of Americans would dine out for Mother’s Day if restaurants provided complimentary professional family photos. To enhance the celebration, OpenTable has partnered with 14 restaurants across the U.S. to offer these memories free of charge, contributing to the anticipated resurgence of family gatherings.

Positive

• Mother's Day reservations are up 64% compared to 2019, indicating strong consumer demand.
• 43% of Americans expressed interest in dining out for Mother's Day with a professional photo opportunity.

Negative

• None.

Reservations for Mother’s Day are up 9X Compared to 2020 Showing a Strong Appetite for Dining Out with Loved Ones; OpenTable Partners with Select Restaurants Nationwide to Offer Diners Long Overdue Family Photos

SAN FRANCISCO, May 03, 2021 (GLOBE NEWSWIRE) -- According to data from OpenTable, the world's leading provider of online restaurant reservations and part of Booking Holdings Inc. (NASDAQ: BKNG), Mother’s Day reservations are up 64% compared to 2019 (pre-pandemic levels), indicating strong demand for dining out with loved ones again. In fact, a recent survey* conducted by OpenTable showed one in three Americans haven’t had an extended family gathering in over a year and 63% either haven’t had a professional family picture in that time or can’t remember the last time they had one taken. To help families capture their reunions this Mother’s Day, OpenTable today launched the “Frame the Feeling” campaign, bringing together 14 iconic restaurant partners in 14 cities nationwide to offer complimentary professional photographs at participating restaurants this Mother’s Day (May 9, 2021).

“Based on our data, Mother’s Day 2021 is shaping up to be the first holiday where many families will celebrate and dine out together - an experience diners are eagerly anticipating after more than a year of restrictions,” said Debby Soo, CEO of OpenTable. “We want to help people commemorate their overdue family reunions by offering a priceless photo that captures the cherished feeling of seeing loved ones around the table at their favorite restaurants after being apart for so long.”

Furthermore, nearly 43% of Americans say they’d dine out for Mother’s Day if restaurants safely offered a professional family photo. Families will have the opportunity to snap a photo through OpenTable’s partnership with local photographers and restaurant partners and download their photo online afterwards - all free of charge.

Participating OpenTable restaurants will offer the opportunity to capture a Mother’s Day photo from 11:30 - 2 p.m. (local time) and include:

1. a’Bouzy - Houston, TX
2. Alden and Harlow - Cambridge, MA
3. Brennan’s - New Orleans, LA
4. Cabra - Chicago, IL
5. El Five - Denver, CO
6. Honey Salt - Las Vegas, NV
7. Iron Gate - Washington D.C.
8. Jack’s Wife Freda - New York, NY
9. Merriman’s - Honolulu, HI
10. MILA - Miami, FL
11. Positano Coast by Aldo Lamberti - Philadelphia, PA
12. Presidio Social Club - San Francisco, CA
13. The Rose - Venice, CA
14. Rumi’s Kitchen - Atlanta, GA

For more information about OpenTable’s “Frame the Feeling” Mother’s Day offering visit the OpenTable blog at http://blog.opentable.com/2021/mothers-day-2021-frame-the-feeling.

*OT Survey Methodology:
OpenTable partnered with YouGov on April 19 - 20, 2021 to survey 1,326 adults (aged 18+) online within the U.S. The figures have been weighted and are representative of all U.S. adults (aged 18+).

About OpenTable
OpenTable, part of Booking Holdings Inc. (NASDAQ: BKNG), powers reservations for the hospitality industry. OpenTable’s software seats more than 1 billion people per year and helps more than 60,000 restaurants, bars, wineries and other venues attract guests, manage capacity, improve operations and maximize revenue.

Contact: Julia Fasano
Email: juliaf@praytellstrategy.com 

FAQ

What is the significance of OpenTable's Mother's Day reservations up 64% compared to 2019?

The 64% increase in Mother's Day reservations compared to 2019 demonstrates strong consumer demand for dining experiences as families reunite post-pandemic.

How is OpenTable supporting families for Mother's Day?

OpenTable is offering complimentary professional family photos at participating restaurants, enhancing the dining experience for Mother's Day.

What percentage of Americans are likely to dine out if offered a family photo on Mother's Day?

Nearly 43% of Americans indicated they would dine out for Mother's Day if restaurants provided a complimentary professional family photo.

How does the 'Frame the Feeling' campaign by OpenTable work?

The 'Frame the Feeling' campaign allows families to capture professional photos at select restaurants nationwide, free of charge, during Mother's Day.

What are the participating restaurants in OpenTable's Mother's Day initiative?

OpenTable has partnered with 14 restaurants across various cities, including locations in Houston, Chicago, and New York, to offer family photo opportunities.