OpenTable Appoints Foxglove Communications as Agency of Record

Rhea-AI Summary

Foxglove Communications, an award-winning public relations agency, has been appointed as the agency of record for OpenTable, a global leader in restaurant technology. OpenTable serves over 55,000 venues and millions of diners worldwide, filling 1.7 billion seats annually. Foxglove will enhance OpenTable's efforts to address industry challenges, such as bots and no-shows, and help maximize revenue through strategic partnerships and product features. OpenTable aims to foster connections among diners, restaurants, and communities while leading in tech and restaurant innovation.

Positive

• Foxglove Communications' appointment could enhance OpenTable's visibility and brand strategy.
• OpenTable's efforts to address industry challenges may lead to more efficient restaurant operations.
• Strategic partnerships and product features could help restaurants maximize revenue.

Negative

• The effectiveness of Foxglove Communications' strategies remains to be seen, posing a potential risk.

Award-Winning Public Relations Agency Foxglove Communications Welcomes the Global Restaurant Technology Leader to Client Roster

PHILADELPHIA--(BUSINESS WIRE)-- Foxglove Communications, the award-winning public relations, thought leadership, and brand strategy agency, is thrilled to introduce OpenTable, a world leader in restaurant tech serving 55,000+ venues and millions of diners worldwide, to its growing roster of prestigious hospitality industry clients. As the agency of record, Foxglove will amplify the work OpenTable is doing to support restaurants from helping to address industry challenges like bots and no-shows to helping partners maximize revenue through partnerships, product features and integrations designed to fill seats, and more.

“OpenTable is deeply committed to moving the hospitality industry forward,” shared Gia Vecchio, CEO and Founder of Foxglove Communications. “We are honored to support their efforts and look forward to being their partner on the exciting launches and news moments they have planned for this year and beyond.”

OpenTable is designed to foster meaningful connection amongst diners, restaurants, and communities while powering the experience of dining. OpenTable helps a global roster of restaurants, bars, wineries and other venues fill 1.7 billion seats a year, while enabling diners to find and book the perfect table for any occasion. OpenTable continues to lead the conversation in the tech and restaurant spaces with products that anticipate the ever-evolving needs of both restaurants and diners.

“It’s a new chapter at OpenTable – from our innovation velocity, to new partnerships and visual identity, to an even sharper focus on helping restaurants tackle the toughest industry issues - and we are ready to tell that story. Foxglove impressed us with their deep industry knowledge and understanding of what it means to be restaurant-first,” said Steve Sintra, SVP, Restaurant Sales & Services, OpenTable.

About Foxglove Communications

Foxglove Communications leverages decades of expertise across public relations strategy and marketing to help their clients build better brands. Founded in 2018 by PR veteran Gia Vecchio, Foxglove champions impassioned talent and experts, community advocates, and entrepreneurs throughout all facets of hospitality, offering services including media relations, brand strategy, crisis communications, events and activations, partnerships, and hospitality consulting. Agency clients include Gregory Gourdet, Ellen Yin, Ashley Christensen, Wynn Las Vegas, W Hotels, and Tales of the Cocktail. Foxglove has been named “Best New Agency” by Bulldog PR Reporter in 2023 and has been a two-year PR Net Next Gen honoree.

About OpenTable

OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), helps 55,000 restaurants, bars, wineries and other venues worldwide fill 1.7 billion seats a year. OpenTable powers reservations, experiences, payments, guest insights and operations, enabling restaurants to focus on doing what they do best: providing great hospitality.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240626928879/en/

Media Inquiries:

Foxglove Communications

Gia Vecchio - gia@foxglovecommunications.com; 917.280.5043

Liza Prijatel Thors - liza@foxglovecommunications.com; 917.673.2048

Source: Foxglove Communications

FAQ

What is the new role of Foxglove Communications for OpenTable?

Foxglove Communications has been appointed as the agency of record for OpenTable, responsible for enhancing its public relations and brand strategy.

How many venues does OpenTable serve?

OpenTable serves over 55,000 venues worldwide.

What are some challenges OpenTable aims to address with Foxglove Communications?

OpenTable aims to address challenges such as bots, no-shows, and maximizing revenue through strategic partnerships and product features.

How many seats does OpenTable help fill annually?

OpenTable helps fill 1.7 billion seats annually.

What is the significance of OpenTable's new chapter mentioned in the PR?

OpenTable's new chapter involves increased innovation, new partnerships, and a focus on tackling industry issues, which Foxglove Communications will help publicize.