Leading online travel company Priceline and Sabre sign expanded, multi-year distribution agreement
Rhea-AI Summary
Sabre (NASDAQ: SABR) and Priceline have announced an expanded, multi-year distribution agreement aimed at driving innovation and delivering superior content to travelers. Under the new agreement, Priceline will adopt Sabre Direct Pay to support its travel payments needs, providing a more secure, automated, and integrated payment process. Additionally, Priceline will leverage Sabre's rich GDS content and shopping APIs to maintain its leadership in offering the best flight and package inventory to customers.
Matt Bell, Vice President of Flights at Priceline, emphasized the importance of access to broad air content in achieving their vision of providing customers with the best deals, inventory, and booking tools. Andy Finkelstein, Senior Vice President of Global Agency Sales at Sabre Travel Solutions, expressed pride in extending their long-term engagement with Priceline and excitement about evolving their relationship to enhance the travel marketplace.
Positive
- Expanded multi-year distribution agreement between Sabre and Priceline
- Priceline to adopt Sabre Direct Pay for improved payment processing
- Priceline to leverage Sabre's GDS content and shopping APIs
- Potential for increased revenue and market share for Sabre through expanded partnership
Negative
- None.
News Market Reaction 1 Alert
On the day this news was published, BKNG gained 2.70%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
The new relationship will focus on driving innovation and delivering superior content to travelers
Under the new agreement, Priceline will adopt Sabre Direct Pay to support its travel payments needs, delivering a more secure, automated, and integrated payment process. Additionally, Priceline will leverage Sabre's rich GDS content and shopping APIs to support its continued leadership in delivering the best flight and package inventory to customers.
"At Priceline, we are focused on giving consumers access to the best deals, best inventory, and best tools to book their travel. Ensuring that we have access to the broadest air content is a prerequisite to achieving that vision," said Matt Bell, Vice President, Flights, for Priceline. "Sabre's robust content and technology solutions will help Priceline deliver on our vision for our customers."
"We are proud to extend and expand our long-term engagement with Priceline as we work together to deliver better travel retail experiences for consumers," said Andy Finkelstein, Senior Vice President Global Agency Sales, Sabre Travel Solutions. "Priceline and Sabre share a spirit of innovation and we're excited to evolve our relationship to enhance the travel marketplace."
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Priceline
Priceline, part of Booking Holdings Inc. [NASDAQ: BKNG], has been a leader in online travel for twenty-five years. Priceline's proprietary deals technology pairs negotiation with innovation to analyze billions of data points to generate deep discounts for customers they can't find anywhere else. Travelers have access to millions of hotels, flights, alternative accommodations, rental cars, cruises, vacation packages and experiences from trusted brands in over 116 countries around the world, 24/7 customer service and incremental savings when becoming a Priceline VIP. By making affordable travel within reach for all, Priceline helps millions of customers each year be there for the moments that matter to them. Because where your happy place meets your happy price, that place is Priceline.
SABR-F
Media Contact:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
