Step out in Allbirds's Tree Glider, the summer's newest style that's made to move with you

Rhea-AI Summary

Allbirds has launched the Tree Glider, a versatile, lightweight sneaker designed for active lifestyles. Priced at $135 USD, it features a one-piece knit upper made from TENCEL™ Lyocell fibers and recycled polyester, offering a sock-like feel and excellent breathability. The shoe's SuperLight midsole, Allbirds's lightest and lowest carbon foam, is approximately 70% bio-based.

Weighing just 7.6oz (W8), the Tree Glider has a remarkably low carbon footprint of 4.19 kg CO2e, less than one-third of a standard sneaker. Available in four colorways and various sizes, it can be purchased online and in stores from August 13, 2024. The design aims to blend aesthetic and athletic features, catering to Allbirds customers who, according to a 2023 survey, engage in active pursuits 4-5 days per week.

Positive

• Launch of new versatile Tree Glider sneaker, expanding product line
• Low carbon footprint of 4.19 kg CO2e, significantly less than industry standard
• Use of eco-friendly materials like TENCEL™ Lyocell fibers and recycled polyester
• SuperLight midsole is 70% bio-based, reducing reliance on petroleum-based plastics

Negative

• None.

SAN FRANCISCO, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Today, Allbirds unveiled its newest silhouette: the Tree Glider, a go-anywhere, goes-with-anything shoe that is crafted to perfectly complement an active lifestyle.

Inspired by the feeling of lightness, the Tree Glider exudes effortless ease with soft lines and elevated curves, subtle knit detailing, and a lightweight construction. The distinct design blends aesthetic and athletic to transition seamlessly between settings. Its outsole traction pattern is designed for dynamic movements and made to move with you through your day – whether you’re hitting your step count, or hitting up a new lunch spot with friends.

An Allbirds 2023 consumer insight survey revealed that their customers aim to get active four to five days per week, with 89% citing walks as a regular part of their active routine. This underscored the need for a true on-the-go, active sneaker that suits many settings and use cases – and is the reason Allbirds enlisted Melissa Wood-Tepperberg, wellness expert and founder of Melissa Wood Health, to help bring this elevated, active style to life.

“The Allbirds Tree Glider is hands down one of the most comfortable sneakers you will ever wear. It feels like you are walking on clouds,” said Melissa Wood-Tepperberg. “I'm a big believer in getting movement in literally whenever, wherever you are and the Glider is great when squeezing in those standing series.”

“In an industry saturated with maximalist designs, we instead exercise a reductive approach, stripping away the superfluous to focus on enduring elements of style,” said Jamie McLellan, product designer, Allbirds. “The Tree Glider is a reflection of this refined way of creating. Every detail was designed with a singular intention: create a closet staple that perfectly suits an active lifestyle, moving effortlessly with you no matter what the day demands.”

The Tree Glider is constructed with a one-piece knit upper that delivers a sock-like feel from the very first step. The upper is made with Allbirds’s signature Tree material – a combination of TENCEL™ Lyocell fibers and recycled polyester – to maximize airflow.

TENCEL™ Lyocell fibers give fabrics a natural softness, and keep feet cool and dry when activity heats up thanks to effective moisture control. The fibers are carefully sourced from controlled or certified wood sources – including spruce, pine, birch, beech, and eucalyptus – meeting FSC^® or PEFC standards, meaning the wood taken from nature is purposefully balanced with forest growth rates. TENCEL™ Lyocell fibers are made with at least 50% less carbon emissions and water consumption when compared to generic lyocell.¹

Its SuperLight midsole, which is Allbirds’s lightest weight and lowest carbon foam, offers a plush feel underfoot for all-day comfort. SuperLight Foam is approximately 70% bio-based, compared to usual industry foams that are often made entirely from petroleum-based plastics.

The shoe weighs approximately 7.6oz (W8) and has a carbon footprint of just 4.19 kg C02e – less than one-third of a standard sneaker’s carbon footprint, which is about 14 kg CO2e based on our calculations.

The Tree Glider ($135 USD) is available in full and half sizes across men’s and women’s. The new style is available in four colorways, online at www.allbirds.com and in stores beginning August 13, 2024.

About Allbirds, Inc.
Based in San Francisco, with its roots in New Zealand, Allbirds launched in 2016 with a single shoe: the now iconic Wool Runner. In the years since, Allbirds has sold millions of pairs of shoes, and has maintained its commitment to incredible comfort, versatile style and unmatched quality. This is made possible with materials like Allbirds’s sugarcane-based midsole technology, SweetFoam™, and textiles made with tree fibers and Merino wool – so consumers don't have to compromise between the best products and their impact on the earth. www.allbirds.com

Contact
press@allbirds.com

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^{¹ Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)}

FAQ

What is the price of Allbirds Tree Glider sneakers (BIRD)?

The Allbirds Tree Glider sneakers are priced at $135 USD.

When will the Allbirds Tree Glider (BIRD) be available for purchase?

The Allbirds Tree Glider will be available for purchase online and in stores starting August 13, 2024.

What is the carbon footprint of Allbirds Tree Glider sneakers (BIRD)?

The Allbirds Tree Glider has a carbon footprint of 4.19 kg CO2e, which is less than one-third of a standard sneaker's carbon footprint.

What materials are used in Allbirds Tree Glider sneakers (BIRD)?

Allbirds Tree Glider sneakers are made with TENCEL™ Lyocell fibers, recycled polyester, and a SuperLight midsole that is approximately 70% bio-based.