Tottenham Hotspur Partners with BigCommerce to Modernize Online Store and Power International Growth

Rhea-AI Summary

BigCommerce (NASDAQ: BIGC) has been selected by Tottenham Hotspur to enhance its online store, enabling international expansion. The partnership aims to optimize ecommerce functionality, providing features like seamless checkout and personalized shopping experiences. BigCommerce's Open SaaS platform, known for flexibility and integrated payment options, was pivotal in this choice. The collaboration enhances fan engagement not just in the UK but also in significant markets like APAC and North America.

Positive

• Partnership with Tottenham Hotspur enhances brand visibility and market reach.
• Improvements in ecommerce functionality may drive revenue growth.
• BigCommerce's internationalization features allow expansion into key global markets.

Negative

• None.

Open SaaS platform and third-party integrations were key factors to English Premier League football club choosing BigCommerce

AUSTIN, Texas--(BUSINESS WIRE)-- BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established brands, today announced Tottenham Hotspur, one of the world’s top football brands, has selected BigCommerce’s platform to optimize its online store and drive its expansion into international markets. Launching on BigCommerce will enable Tottenham Hotspur to further improve ecommerce functionality including frictionless checkout, personalized shopping and a seamless experience across online and offline channels.

“BigCommerce’s leading Open SaaS approach was a deciding factor for us,” said Duncan Pass, head of retail at Tottenham Hotspur. “Their flexible ecommerce platform combined with their curated ecosystem of integration partners create endless opportunities for us to modernize our online store, offer amazing features for our fans and support our continued growth throughout the world.”

Tottenham Hotspur will leverage BigCommerce’s platform to further enhance its popular online store’s capabilities and fan experience not only at home in the UK, but also in APAC and North America where the club has a significant and growing fanbase.

Tottenham Hotspur partnered with BigCommerce because of the platform’s internationalization features such as multi-store front and price lists, flexibility and its integrated partnerships with payment and checkout solutions like Fast and Global-e.

"Having worked with Tottenham Hotspur on their existing digital retail for the last 12 months, the chance to reimagine their online store was an exciting one," said James Greenwood, director at digital retail agency partner Strawberry. "We're excited and proud to be a preferred BigCommerce partner chosen by Tottenham Hotspur to deliver an engaging retail experience to its fans online.”

BigCommerce adds Tottenham Hotspur to its roster of sports brands such as Club Deportivo Guadalajara S.A. de C.V. (Chivas) and Utah Jazz all of whom benefit from software-as-a-service capabilities to deal with peak traffic.

“Retail is a critical revenue driver for any sports brand. As teams continue to expand their reach beyond their home cities, they want a powerful ecommerce platform that can grow with them and make it easy for their fan bases to support the team regardless of where they live, what currency they use or what language they speak,” said Jim Herbert, senior vice president and general manager of EMEA at BigCommerce.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2B and B2C companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220126005315/en/

Media Contact

Angel Flores

angel.flores@bigcommerce.com

 

Source: BigCommerce

FAQ

What recent partnership did BigCommerce announce?

BigCommerce announced a partnership with Tottenham Hotspur to enhance its online store and support international expansion.

How will the partnership with Tottenham Hotspur affect BigCommerce?

The partnership is expected to improve ecommerce functionality and drive revenue growth, enhancing fan engagement globally.

What ecommerce features will Tottenham Hotspur utilize from BigCommerce?

Tottenham Hotspur will leverage features like frictionless checkout, personalized shopping, and a seamless experience across channels.

Which regions will benefit from BigCommerce's platform through Tottenham Hotspur?

The partnership will benefit markets in the UK, APAC, and North America.