BigCommerce Strengthens Leadership Team with New Chief Revenue and Chief Marketing Officers
BigCommerce (BIGC) has announced two key leadership appointments: Rob Walter as Chief Revenue Officer and Michelle Suzuki as Chief Marketing Officer. Walter, with 20 years of ecommerce experience, previously held positions at Salesforce, Ebay, ChannelAdviser, and served as CRO at Amplience and OroCommerce, where he led significant growth initiatives.
Suzuki brings over 25 years of experience in scaling high-growth companies, including roles at EMC, Ancestry, and Ivanti. At Glassbox, she served as CMO, and at Instructure, she helped lead a successful $3 billion IPO in 2021. She has completed more than 10 M&A transactions throughout her career.
CEO Travis Hess emphasized that these appointments reflect BigCommerce's commitment to investing in top talent to achieve goals across BigCommerce, Feedonomics, and Makeswift, with a focus on reigniting growth and improving shareholder value.
BigCommerce (BIGC) ha annunciato due importanti nomine nel leadership: Rob Walter come Chief Revenue Officer e Michelle Suzuki come Chief Marketing Officer. Walter, con 20 anni di esperienza nel commercio elettronico, ha ricoperto posizioni presso Salesforce, Ebay, ChannelAdviser e ha servito come CRO presso Amplience e OroCommerce, dove ha guidato iniziative di crescita significative.
Suzuki porta con sé oltre 25 anni di esperienza nella scalabilità di aziende ad alta crescita, con ruoli presso EMC, Ancestry e Ivanti. Presso Glassbox, ha ricoperto il ruolo di CMO, e presso Instructure, ha contribuito a guidare un IPO di successo da 3 miliardi di dollari nel 2021. Ha completato più di 10 operazioni di M&A nel corso della sua carriera.
Il CEO Travis Hess ha sottolineato che queste nomine riflettono l'impegno di BigCommerce a investire nei migliori talenti per raggiungere gli obiettivi di BigCommerce, Feedonomics e Makeswift, con un focus sul riaccendere la crescita e migliorare il valore per gli azionisti.
BigCommerce (BIGC) ha anunciado dos nombramientos clave en su liderazgo: Rob Walter como Chief Revenue Officer y Michelle Suzuki como Chief Marketing Officer. Walter, con 20 años de experiencia en comercio electrónico, ha ocupado puestos en Salesforce, Ebay, ChannelAdviser y fue CRO en Amplience y OroCommerce, donde lideró iniciativas de crecimiento significativas.
Suzuki aporta más de 25 años de experiencia en la escalabilidad de empresas de alto crecimiento, incluyendo roles en EMC, Ancestry e Ivanti. En Glassbox, se desempeñó como CMO, y en Instructure, ayudó a liderar una exitosa OPI de 3 mil millones de dólares en 2021. Ha completado más de 10 transacciones de M&A a lo largo de su carrera.
El CEO Travis Hess enfatizó que estos nombramientos reflejan el compromiso de BigCommerce de invertir en los mejores talentos para alcanzar los objetivos de BigCommerce, Feedonomics y Makeswift, con un enfoque en reavivar el crecimiento y mejorar el valor para los accionistas.
BigCommerce (BIGC)는 두 가지 주요 리더십 인사를 발표했습니다: Rob Walter를 최고 수익 책임자(Chief Revenue Officer)로, Michelle Suzuki를 최고 마케팅 책임자(Chief Marketing Officer)로 임명했습니다. Walter는 20년의 전자상거래 경험을 가지고 있으며, 이전에 Salesforce, Ebay, ChannelAdviser에서 근무했으며, Amplience와 OroCommerce에서 CRO로 일하며 중요한 성장 이니셔티브를 이끌었습니다.
Suzuki는 EMC, Ancestry, Ivanti 등에서의 경험을 포함하여 25년 이상의 고성장 기업 확장 경험을 가지고 있습니다. Glassbox에서는 CMO로 활동했으며, Instructure에서는 2021년에 성공적인 30억 달러 규모의 IPO를 이끌었습니다. 그녀는 경력 동안 10건 이상의 M&A 거래를 완료했습니다.
CEO Travis Hess는 이러한 임명이 BigCommerce, Feedonomics 및 Makeswift 전반에 걸쳐 목표를 달성하기 위해 최고의 인재에 투자하려는 BigCommerce의 의지를 반영한다고 강조했습니다. 성장 재점화 및 주주 가치를 개선하는 데 주력하고 있습니다.
BigCommerce (BIGC) a annoncé deux nominations clés au sein de sa direction : Rob Walter en tant que Chief Revenue Officer et Michelle Suzuki en tant que Chief Marketing Officer. Walter, fort de 20 ans d'expérience dans le commerce électronique, a précédemment occupé des postes chez Salesforce, Ebay, ChannelAdviser et a été CRO chez Amplience et OroCommerce, où il a dirigé d'importantes initiatives de croissance.
Suzuki apporte plus de 25 ans d'expérience dans la mise à l'échelle d'entreprises à forte croissance, avec des rôles chez EMC, Ancestry et Ivanti. Chez Glassbox, elle a occupé le poste de CMO, et chez Instructure, elle a contribué à diriger une introduction en bourse réussie de 3 milliards de dollars en 2021. Elle a réalisé plus de 10 transactions de M&A au cours de sa carrière.
Le CEO Travis Hess a souligné que ces nominations reflètent l'engagement de BigCommerce à investir dans les meilleurs talents pour atteindre les objectifs de BigCommerce, Feedonomics et Makeswift, avec un accent sur la relance de la croissance et l'amélioration de la valeur pour les actionnaires.
BigCommerce (BIGC) hat zwei wichtige Führungspositionen bekannt gegeben: Rob Walter als Chief Revenue Officer und Michelle Suzuki als Chief Marketing Officer. Walter bringt 20 Jahre Erfahrung im E-Commerce mit und hatte zuvor Positionen bei Salesforce, Ebay, ChannelAdviser inne und war CRO bei Amplience und OroCommerce, wo er bedeutende Wachstumsinitiativen leitete.
Suzuki bringt über 25 Jahre Erfahrung in der Skalierung von wachstumsstarken Unternehmen mit, darunter Rollen bei EMC, Ancestry und Ivanti. Bei Glassbox war sie CMO, und bei Instructure half sie, einen erfolgreichen Börsengang im Wert von 3 Milliarden US-Dollar im Jahr 2021 zu leiten. Im Laufe ihrer Karriere hat sie mehr als 10 M&A-Transaktionen abgeschlossen.
CEO Travis Hess betonte, dass diese Ernennungen das Engagement von BigCommerce widerspiegeln, in Top-Talente zu investieren, um die Ziele von BigCommerce, Feedonomics und Makeswift zu erreichen, mit dem Fokus auf das Wiederanfeuern des Wachstums und die Verbesserung des Shareholder-Values.
- Strategic addition of experienced executives with proven track records in ecommerce and technology sectors
- New CRO brings 20 years of revenue growth expertise from major companies like Salesforce and eBay
- New CMO has successful IPO experience ($3B) and extensive M&A background with 10+ transactions
- Implies need for organizational restructuring to reignite growth
- Suggests current growth challenges requiring leadership changes
Technology industry veteran Michelle Suzuki joins as CMO, and Rob Walter brings vast ecommerce experience as new CRO
AUSTIN, Texas, Feb. 12, 2025 (GLOBE NEWSWIRE) -- BigCommerce (Nasdaq: BIGC), a leading provider of open, composable commerce solutions for B2C and B2B brands and retailers, today announced the additions of Rob Walter as its chief revenue officer and Michelle Suzuki as company’s chief marketing officer.
Walter is a seasoned revenue leader with 20 years of ecommerce experience leading sales and go-to-market teams at successful companies including Salesforce, Ebay, ChannelAdviser and Amplience.
Suzuki brings more than 25 years of experience scaling and transforming high-growth companies, including renowned technology companies such as EMC, Ancestry and Ivanti.
“These additions strengthen BigCommerce’s senior leadership team and reflect our commitment to investing in top talent to help us achieve our goals across BigCommerce, Feedonomics and Makeswift,” said Travis Hess, CEO of BigCommerce. “Their experience and expertise will be huge contributors to the success of the company as we refocus on reigniting growth and improving shareholder value.”
Walter is an accomplished revenue growth and go-to-market executive with a proven track record of scaling teams, driving innovation and achieving exceptional revenue outcomes across the technology and retail sectors. With over two decades of leadership experience in sales, marketing, customer success and professional services, Walter has been instrumental in the growth and success of globally recognized organizations.
He previously spent six years as chief revenue officer at Amplience, a leading CMS provider and most recently at OroCommerce, a B2B ecommerce solution provider. At both companies Walter led strategy and oversaw sales, marketing, customer success and professional services operations. Under his leadership, Amplience and OroCommerce experienced significant growth.
“Ecommerce businesses today need to reach their customers in new and dynamic ways,” Walter said. “BigCommerce offers brands and retailers the flexibility to customize and meet their customers wherever they may be, and I look forward to working with our current customers and new ones to help them reach their goals.”
As CMO of BigCommerce, Suzuki defines strategy and builds high-performing teams responsible for demand generation, customer marketing, partner marketing, digital marketing, content, communications, social media and global regional marketing.
Previously, Suzuki was CMO at Glassbox, where she led strategy and oversaw a comprehensive suite of marketing functions including brand strategy, digital transformation, demand generation, content marketing, marketing operations, customer engagement, communications/social media and product marketing. Previously, she was senior vice president of global marketing at Instructure, where she was instrumental in transforming the company’s international regions into rapid-growth SaaS businesses. In 2021, she helped lead the company to a successful
“I pride myself on being a data-centric growth marketer who harnesses the combination of creativity, content and data to connect with and delight customers through high-value, customized experiences,” she said. “I’m excited to join BigCommerce at this important time to help lead its return to fast growth and long-term success.”
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X and LinkedIn.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
Media Contact:
Brad Hem
pr@bigcommerce.com
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