BigCommerce with Amblique Fires up Growth for Barbeques Galore with Launch of New B2B Storefront
BigCommerce announced the successful launch of a new B2B storefront for Barbeques Galore, one of Australia's largest retailers of grills and outdoor products, in just 12 weeks. Leveraging BigCommerce's B2B Edition, the transformation allowed Barbeques Galore to create personalized buyer experiences, drive conversions, and expand into new markets. The move has been instrumental in helping Barbeques Galore to scale its wholesale and export business, create custom storefronts, and streamline the buyer transaction journey, all while reducing operational costs and improving brand loyalty. The rapid implementation showcased the power of collaboration between BigCommerce, Barbeques Galore, and Amblique, the agency partner involved in the transformation. Overall, the success of this project underscores the growing importance of B2B ecommerce in today's retail landscape.
Successful launch of a new B2B storefront for Barbeques Galore in just 12 weeks
Utilization of BigCommerce's B2B Edition to create personalized buyer experiences and drive conversions
Expansion into new markets and scaling of the wholesale and export business
Creation of custom storefronts with localized experiences across various customer segments and regions
Streamlining of the buyer transaction journey, reducing operational burdens, and improving brand loyalty
- None.
Barbeques Galore digitally transforms its outdated, monolithic B2B system into an intuitive, scalable B2B storefront in just 12 weeks with BigCommerce B2B Edition
“BigCommerce’s ability to meet all of Barbeques Galore’s B2B implementation requirements at a competitive price was central to our decision to proceed with the platform, and our existing partner Amblique was a natural choice in ensuring our launch was done on time and on budget,” said Angus McDonald, CEO at Barbeques Galore. “The way in which our teams worked together to deliver the most value to both our business and retail customers in the shortest time possible is a critical enabler of success in the highly competitive, and ever-changing, retail environment.”
In just 12 weeks, agency partner Amblique transformed the brand’s antiquated B2B system into a fully functional, streamlined B2B ecommerce site. Using BigCommerce’s Visual Editor as the base, Amblique integrated BigCommerce’s B2B Edition’s out-of-the-box, enterprise-grade functionalities to bring the flexibility and customization needed to modernize the brand’s B2B ecommerce offering without the heavy investment.
While Barbeques Galore has a well-recognized retail presence with 90 locations around
B2B Edition has been critical in helping Barbeques Galore scale. The solution’s multi-storefront (MSF) capability allows the retailer to create custom storefront experiences across its brand that give their sites a localized look and feel specialized for various customer segments, regions, and currencies from a single backend, at a much lower operational cost. The brand has expanded into
With B2B Edition’s buyer portal, Barbeques Galore can now bring online and offline interactions together into a centralized invoice portal to easily reconcile and accelerate invoice distribution and payments with their existing ERP systems, giving buyers full control of their online purchasing experience. Buyers can self-manage orders, quoting and workflows to reduce operational burdens that streamline the buyer transaction journey, further encouraging conversions, brand loyalty and repeat business.
“When working with a brand such as Barbeques Galore with a broad customer segment, a breadth of product catalogs, and the complexities that come with it, it’s imperative to have the right technologies in place,” said Stephanie Byrne, CEO at Amblique. “B2B Edition’s immediate usability, BigCommerce’s open SaaS architecture and Amblique’s agile MVP methodology were all integral in getting to market in such a rapid timeframe. Barbeques Galore is an excellent example of how bringing together the right team, domain expertise and shared vision can drive growth and success for our shared customers.”
Barbeques Galore joins a growing list of B2B customers using BigCommerce’s composable, B2B architecture, this list includes Asahi Beverages, The Beer Bat, Gesswein, MKM Building Supplies, Toolsaver, United Aqua Group and US Cutter.
“B2B ecommerce is quickly catching up to its B2C counterpart, and what we are seeing is DTC brands and retailers venturing into B2B ecommerce to reach more customers, sell to a wider geographic and create more revenue streams,” said Shannon Ingrey, vice president and general manager, APAC at BigCommerce. “Today’s buyer expects a frictionless experience when making purchases online and when managing the buyer/seller relationship. Barbeques Galore recognizes the value of delivering a powerful B2B ecommerce experience to elevate online selling experiences and meet digitally native buyers where they are.”
Learn more about how to revolutionize B2B ecommerce with B2B Edition here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, Ted Baker, United Aqua Group and Uplift Desk. For more information, please visit www.bigcommerce.com or follow us on X, LinkedIn, Instagram and Facebook.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.
About Amblique
Amblique is Australia’s largest privately owned Digital Commerce Consultancy focused on BigCommerce, Salesforce Commerce Cloud (SFCC) and Fluent Commerce. Amblique provides retail strategy, ecommerce platform implementation, and optimization services to a broad range of clients in the
View source version on businesswire.com: https://www.businesswire.com/news/home/20240422474833/en/
Dana Marruffo
dana.marruffo@bigcommerce.com
Source: BigCommerce
